New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

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Karachi Literature Festival 2017 – A Treat for the Mind

There are very few people who get excited when it comes to books. Though I am not a book worm or someone who has a treasure of shelves filled with books, thanks to online reads, I make sure I attend literature festivals to keep myself updated with the latest additions in this arena. This time around, my father, whose favorite genre is politics, was also in town so I decided to visit the then upcoming Karachi Literature Festival 2017.

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Lenovo Launches Revolutionary Moto Z in Pakistan

Motorola is back in the game with its new Moto Z. The new smartphone range was launched on February 17th, 2017 by Lenovo through its subsidiary Motorola Mobility. The most talked-about features of the new phone, besides its thinness, are its Moto Mods. Continue reading

Last week I happened to go to a Bloggers’ Meet up which was about the launch of a new app called ‘Tapmad’. For which, I had to miss out on my favorite drama and on my way I couldn’t help but thinking about catching up the episode on YouTube later that night. Little did I know at that point that I am going to get a permanent solution to watching TV while on the go!

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2 Reasonably Priced Phone Brands I Wish to see in Pakistan

If you ask me, I am one of the most unsatisfied smartphone customers (blame my excess usage of social media apps and online reading habit for it). Anyways, so, ever since I have been deprived of my Samasung Galaxy S3 on gun point, a.k.a mobile snatching, my life has been terribly miserable. I couldn’t find a single smartphone that can work effectively without getting hung or confused at what I am commanding them. LOL.

Jokes apart, one day when my Huawei P8 Lite completely refused to start and did not cooperate, I was forced to search about the best phones I can get in the most reasonable price. Though some of these brands are available locally through black market, I usually prefer going for brands that are officially available in Pakistan.

Cutting the long story short, out of four best phones that I came across, two of them aren’t available in Pakistan yet. Sigh and sobs!

How I wish these brands were available in this part of the world as well (I hope so they will think about it soon)

Xiaomi

It was the first brand that popped up in my search bar, so I will definitely start with it. Headquartered in China, Xiaomi is determined to introduce the high quality latest technology in an affordable rate. They are already present in Singapore, Philippines, Malaysia, India, Brazil and Indonesia. I hope they further expand their market to Pakistan. So far, their most loved brands by consumers are

Xiaomi Mi Mix

It is the latest addition in Xiaomi’s family. The most futuristic phone with 91.3% screen to body ratio. The almost no-edges design wasn’t easy to develop and required a lot of work in other areas too. Apart from great design, Xiaomi Mi Mix offers 6 GB RAM, 16 MP rear camera, 256 GB storage and a battery of 4400 mAh.

Other notable devices by Xiaomi are:

· Xiami Mi 5

· Xiaomi Mi 4i

· Xiaomi Redmi Note

· Xiaomi Redmi Note 4G

· Xiaomi Redmi 3S Prime.

iDroid USA

In 2012, five entrepreneurs decided to open up a small startup that has now grown up to become a full-fledged organization. iDroid USA aims to become the market leader with its cutting edge technology and this mission is the reason they are relying on extremely sophisticated and advanced research methodologies.

iDroid Royal V7

This phone is just perfect for anyone who is looking for a good camera. Its 13 MP rear and 5 MP front cameras are ideal for HD pictures and shoots. V7 is actually a Phablet with 540×960 pixel resolution. With 1 GB RAM and 8 GB ROM, which is comparatively a bit less than other vendors, this phone offers a decent design, which is unlikely to be found in other counterparts. Instead of round edges, V7 has rectangular corners to give you a premium feel.

Other phones of iDroid that I look forward to are:

· iDroid Apache G6

· Tango 2 White

· iDroid BALR X7

· Tango A5

Apart from these, I would really like to see Amazon phones making their way in the Pakistani market. However, I think these two brands will probably be successful in making me forget my previous phone by staying with me through thick and thin. RIP Samsung Galaxy S3!

When Art Speaks, Woven Stories Come into Being!

I have not met a single person in my life who doesn’t admire good art. People of all ages have their own opinion when it comes to appreciating their favorite artwork. However, if there is anything that is receiving a huge round of applause from everyone recently, that is Woven Stories. Continue reading

Yayvo Launches iDroid in Pakistan

Smartphones have given rise to a whole new level of a digital world we live in. Be it shopping from your favorite brands, interacting with your distant friends/relatives or opting for an online service to get your work done, we have become totally dependent on our smartphones. Continue reading

Call the Band Celebrates 15 Years With Fans!

There are very few artists who give value to their friends, let alone celebrate their fifteen years of association with a dedicated hashtag. Sounds strange, right? Well, this certainly is not. A few days back I saw posts with #15yearswithcallfans being shared on my social media timelines. Excited to read the name “Call” I decided to examine the hashtag and it got better with every passing minute.
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Turkish Food Festival at Asia Live, Avari Towers – Review

If you have lived in Turkey or enjoyed their traditional food in the Middle East before, you will definitely know my struggle to find the similar authentic Turkish taste in Pakistan. So, after I was disappointed in finding the best Hummus in Karachi that tasted exactly like the one they have in the Middle East, a friend referred me to the ongoing Turkish Food Festival at Avari Towers. Intrigued by the name only, I decided to give it a try because among all the high end hotels I know; only Avari Towers is well-known for celebrating food festivals from different regions where they do not compromise on the taste and quality. Continue reading

The Golden Chick that everyone is After in K Town

Now that you are here to find out the chick, let me tell you, you won’t regret reading about the tenderness and juiciness this scrumptious delicacy is made of. C’mon, do not be a pervert. We are talking about Golden Chick, the new chicken outlet that is winning the hearts (and tummies) of Karachiites and not the one you were thinking about 😉

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Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

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I Am Karachi To Host A Grand Music Festival because Music Matters!

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I am a Karachiite to the core. I am happy when this city is happy and I become sad whenever any tragedy happens here. However, I have always tried to focus on the positive aspects instead of the negative ones and learned to love my city despite all its imperfections because I love Karachi! Continue reading

New Sensation in Town – Hollywood Nail Factory

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So, it was a boring and a seemingly never-ending day when all of a sudden colors started to spread on my timeline. Beautiful and amazing nail arts they were, just what I wanted to cheer myself up. After a while, one of the friends tagged in a post that we are going to have a ladies day out at Hollywood Nail Factory on Tuesday at Zamzama Mall, Karachi. The rest of the day was just difficult to pass amid all the excitement. For the first time in my life, I Googled ‘Nail Arts’, yes, I did that so that I can have the best nail art to beautify my hands! Continue reading

5 Things You Ought To Learn Before Starting Online Marketing

The internet is a cluttered place. You find here people, millions of companies and their representatives bragging about their products. Each one of them wants to be the market leader. However, only the one with the loudest voice grabs the largest market share. They then enjoy this premium position until someone else comes up with a louder message and replaces them.

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Rimmel London Match Perfection Foundation

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Hey girls, to be very honest with you all, let me tell you that foundation can either make or break your make up, yes, it is true! This is the reason I just do not settle for any foundation but the best. It has been quite some time that I have been looking for a perfect foundation that matches my skin tone and looks clean and flawless on the skin. Continue reading

I Am Karachi Museum: Let’s Own Karachi

I Am Karachi Museum

I Am Karachi Museum

The School of Writing (TSW) in association with I Am Karachi presented a two day ‘I Am Karachi Museum’. The event was held at Alliance Française de Karachi on 12th-13h June, 2015 in which more than 320 young photographers participated. Continue reading

This is Pakistan – #SonehraPakistan

Pakistan is one of those countries which have been struggling since its birth. This country has seen a lot in its 68 years of independence – be it losing a part of it (East Pakistan), defending itself on several fronts from enemy’s attacks or fighting terrorism which is aimed at weakening it. However, despite all these sad state of affairs and challenges, there is one thing that overshadows everything – that is the beauty of Pakistan and the contribution of its people towards the betterment of the world. This is the brighter picture of Pakistan that needs to be highlighted so that people can see the real Pakistan – Sonehra Pakistan. Continue reading

How to Survive the Social Media War

With the advent of social media, even mute individuals have started speaking. They share their thoughts; explain events and their details in ways most profound public speakers cannot do. This is the power of words and undoubtedly the miracles of social media.

The online world of social media is dynamic and fast-paced. It changes in seconds and require you to do the same. If you think that a company page you created a couple of years ago is enough to build good reputation of your company, you are day-dreaming. Continue reading

It’s All about Faking Your Social Life Online

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I think social media is the new synonym for ‘depression’. Why? Because (a) every time you log in there someone is at a rocking concert or is heading out to a hip spot to hang out with their friends (b) If you are not a social butterfly or not hanging out at that time, it makes you feel jealous. This can lead to FOMO – Fear Of Missing Out – which, obviously, is a kind of depression. And you surely do not want to suffer from it. Continue reading

Be There For Pakistan All Year Round!

I was still in awe after seeing the Tapal Danedar’s interesting OOH when almost everyone on my timeline started talking about ‘Let’s Be There For Pakistan not just on 14th August but all year round!’ video. Surprisingly, it was by Tapal too. I clicked on the link and got hooked to the screen. Continue reading

Yasmin Zaman Launches ‘Azaadi Collection’

No matter which race or cast we all belong to, there is one thing that unites us all and that is Pakistan. Having said that, we are all equally excited to celebrate the birth of our beloved country, its independence and our freedom on August 14th each year. This year too, Pakistanis across the globe are preparing to celebrate the Independence Day with great zeal and enthusiasm. Continue reading

Telenor Bridal Couture Week 2015 – Day 1

Telenor Bridal Couture Week 2015 (TBCW 2015) was commenced on Friday, June 7th, 2015 in Karachi. The event is the biggest fashion week in Pakistan and is one of the most sought after bridal couture weeks in South Asia. The three day fashion week started off with a great extravaganza and proved that it is totally worth the wait and the hype.

The first day of the TBCW 2015 was all about mesmerizing showstoppers, amazing performances and lavish bridal outfits!

The designers who showcased their collection on Day 1 are:

Day 1 Designers

Day 1 Designers

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Kapray Launches Its First Flagship Store In Karachi

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Kapray launched its first flagship store on 5th July 2015 in Dolmen Mall Clifton, Karachi. Kapray is Pakistan’s first fast fashion brand that offers trendy products at a great price and amazing quality. Continue reading

When Wrong No. Becomes the Right One! – Review

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What are the most important ingredients to making a blockbuster movie? Strong story line, fun, entertainment and an impressive cast, right? What if I told you that Wrong No. has more or less all these staples? Yes, it has. However, like no film is an emblem of perfection, this too had some loopholes. Though, for me, these shortcomings have been overshadowed by the positive aspects easily. Continue reading

Telenor Bridal Couture Week 2015 – Day 2

Day 2 of the Telenor Bridal Couture Week 2015 (TBCW 2015) was held on Saturday, June 6, 2015. After attending the Day 1, I was more excited to see what Day 2 has to offer.

The second day started off with the same fervor and enthusiasm to support the fashion industry as it did on the first.

Designers lined up for Day 2 of the TBCW 2015 were:

Day 2 Designers

Day 2 Designers

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Negative Impacts of Social Media on Your Business

What? Do you read it write? Does the writer literally mean this?

Could there be any negative impacts of social media on your business? Then what about all those hundreds of thousands of articles and publications on the internet that advocates having presence on social media? Continue reading

‘MOOR’ infuses a spirit of patriotism in the masses with its Premier

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‘Moor’ a film by azadfilm company and Mandviwalla Entertainment, is releasing across Pakistan this Independence Day

Karachi – 10th August, 2015: Joint production of azadfilm company and Mandviwalla Entertainment Moor, was screened last night at the premier held in Karachi. The thought provoking film is directed by Jami and is inspired by true events. Moor which translates to ‘Mother’ is an emotional tale of heartfelt patriotism, the fight against corruption and prevalence of good versus evil. Continue reading

Image Skincare Unveils “Iluma”

Taking care of your skin is even more difficult when it is sweltering hot in summer and your skin gets oily, starts sweating excessively or you fear a potential break out. I do not know about you but I can so relate to all these skin-related problems and I take them very seriously. This is why I never experiment with my skin and head to a professional dermatologist for an expert advice every time I face any dermatological problem. And guess what? She never disappoints me. One of the most trusted brands she often prescribes me is Image Skincare.

Skincare Iluma Product Range

Skincare Iluma Product Range

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Why Do Businesses Use Social Media to Influence People?

To be very frank, I was least bothered about ‘social media marketing and its impacts’ unless I started looking for a job in the same line. The fear of questions related to this topic to be asked in interviews compelled me to search more and more about it. The result; here I am able to write a whole article on this amazing topic. I hope it will help you to mark your own presence in the digital world. Continue reading

2nd Mercedes-Benz Pakistan Fashion Week – Doha

Pakistani Designers All Geared Up to Rock Doha!

If there is one industry that I think is flourishing exponentially in Pakistan, it is our fashion industry. One after another successful fashion shows in a short span of time are a living proof of what I just said. What makes me even more excited is the fact that the creative work of our fashion gurus is not only appreciated in Pakistan but it is welcomed internationally as well.

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Irresistible Social Media

Is not using social media tools to boost your business a wise action?

Who would have thought that one day the world would become an integrated market; that no matter where you manufacture your product or service, you can send it to millions of customers around the world. Continue reading

5 Deadly Sins of Social Media Marketing

Today, almost every organization has embraced social media. Still, we see only few frequently there; others are active only once in a blue moon.

Since digital media does not allow any mistakes, you have to be very careful when dealing with it. One single mistake -any typo, false claim or amateur photo editing and you are out of competition . What remains after this is sarcastic jokes and digital impersonation of your mistake, reminding people of it time and again. Continue reading

My Take on Telenor Fashion Pakistan Week 2015!

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There was glitz, glamour, fashion, fun and what not? It was Telenor Fashion Pakistan Week Summer / Spring 2015 (TFPW15) that kept the whole country captivated for a good four days. Kicked off on March 31, 2015, the event wowed the audience and garnered a lot of media attention due to the multitude of designers who were determined to justify their selection in the show. Continue reading

The Indigestible Truth About Your Social Media Friends

So, you have got 4,375 friends on Facebook, 11, 028 are following you on Twitter and 15, 980 professionals are cFacebook-imaginary-friends-comiconnected with you via LinkedIn, and you boast these figures? Do You? If you do, then I am afraid you need to think again if this is actually what you want. Reexamine the list and try to remember the faces and names you truly know. How many of them can you trust with your shared information?

Find it difficult to recall oodles of contacts there? Do you really think the ‘unknowns’ can keep your information, pictures and data private or are they the ones who randomly leak your family and personal photos on the internet and then a friend calls you up and congratulates you on being a ‘Hot topic’ on the internet today? Continue reading

FoodPanda iDonate Campaign – Because #FoodPandaCares

iDonate-1200x627-1FoodPanda has taken digital marketing to a whole new level with the launch of its recent ‘FoodPanda iDonate’ campaign. The unique and innovative campaign revolves around the idea of feeding the underprivileged during the month of Ramzan which is otherwise known as the #MonthofBlessings. This campaign invites people to interact with the food giant on social media platforms such as Facebook and Twitter to generate donations. For every interaction, FoodPanda will be donating a certain amount to Edhi Foundation and Saylani Welfare Trust. Continue reading

The Best of Mercedes Benz Pakistan Fashion Week Doha 2015

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Pakistan Fashion Week Doha (PFW Doha) started on April 30th 2015 in Doha and continued till May 1st, 2015. As I have already discussed in my previous blog, a number of local designers from Pakistan participated in this fashion show. While some of the collections surprised the attendees with their sheer creativity, some of them were not at par with the international fashion standards and failed miserably at fulfilling the expectations of the audience. Continue reading

Coca-Cola Contour Bottle Is 100 Years Young!

Coke 100 Years - Image 1

Press Release:

Karachi, April 28, 2015: The Coca-Cola Company celebrates this year,100 years of its iconic contour bottle, with a host of different activities aimed at paying tribute to what is perhaps the most recognized packaging of any product or brand globally. The bottle was created in 1915 by The Root Glass Company of Terre Haute, Indiana after Coca-Cola released a brief to ‘design a bottle so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on ground’. Continue reading

DMGM Photo Fix Coral Cameo – Review

DMGM is an established cosmetic brand. This is why it did not take me more than 2 minutes to decide whether or not I want to try their Photo Fix Coral Cameo. I had been looking for a lip color that would stay for a long time, doesn’t dry out my lips and have a creamy texture at the same, and trust me when I put a swatch of DMGM Photo Fix Coral Cameo on my hand, I knew it was the color I needed to add to my matte collection.

Product Specificationsitem_XL_7113200_5141254

  • Brand: DMGM
  • Color: Coral Cameo
  • Number: 337
  • Quantity: 4 ml

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Rimmel Kate Moss Lasting Finish Matte Lipstick 105 (Rossetto) Review

I rarely find a lip color that I pick up, check out, and buy in the first go and Rimmel Kate Moss Lasting Finish Matte Lipstick 105 (Rossetto) is one of them. It’s a mid-tone neutral bronze color that is light, smooth, and perfect to flaunt during the scorching summer season.

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Are Your Private Facebook Messages Really Private?

The good thing about Facebook is that you can either talk to your friends ‘publicly’ (via their wall) or simply message them privately. Many of us use the latter option for sharing videos and links with selected audience. The flabbergasting fact is that someone is keeping an eye on your private chat as well.

Yes, Facebook is tracking down the number of links of pages that are shared either publicly or in private. Not only do they are monitored regularly, they are also added to the total number of ‘Likes’ a page has. Continue reading

Telenor Bridal Couture Week is About to Begin!

11377284_904805629574955_3727805159249508271_nIt is the time to mark your calendars and wind up your work before the weekend because Hum Network has announced the dates for Telenor Bridal Couture Week. The event, which is the most-awaited platform for bridal fashion in the region, will commence from June 5th, 2015 and to June 7th2015 in Karachi. This is going to be the 10th edition of Bridal Couture Week. Continue reading

Persian Nights byEnchanté– A Charming JewelryExhibition

Women around the world like to adorn themselves with captivating jewelry to enhance their beauty. However, there are only few of them who take a step further and put together all these amazing pieces at one place so that others, like me and you, can quickly select the right pieces to add to our collection. One of such gems is Sukaina Abbas of Enchanté who recently held her ‘Persian Nights – The Timeless Saga’ exhibition in Karachi at Gon Pacci. This was her fifth exhibition in two years i.e. since her inception in the market, which is commendable.

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Know Your Social Media Personality

Today, if you tell someone that you are not on social media, specially on Facebook, they will certainly give you a second look, ask about the reason of not being there and advice you to be there as soon as possible by telling you the myriad of fascinating things you can find there. Continue reading

Say No To Dowry, Bring Innovation in Relationships!

“Woman commits suicide with 2 children over dowry”

“Woman ends her life for not bringing enough dowry”

“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.


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Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones. Continue reading

Brumano – Men’s Heaven for Online Shopping

One fine day, I was scrolling through my Facebook timeline and I came across a handsome guy donning an absolutely stunning shirt. Inspired by the amazing print, I took a look at the page Brumano and was awestruck to see their unusually fascinating men’s clothing range. They have everything required to make man a gentleman. From shirts, trousers, polo shirts, jackets, sweaters and accessories, the website is a game changer in men’s fashion. Continue reading

 I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.

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Discover The Beauty of Pakistan with #TelenorRawaan

The marketing strategies for telco brands had been a bit mainstream and obvious in the past few years. It either used comic, satire or unnecessarily stretched dance numbers to convince users to switch to their network. Though these tactics are entertaining and fun to watch, they seriously lacked inspiration. However, recently while watching the #TelenorRawaan ad, I was hooked to the screen.

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Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

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Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection. Continue reading

Olivia Kajal – An Affordable Beauty Staple

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I have been using Jordana Black Out and Maybelline Master Drama for a while now. They are the best, however, I wanted a product that is easy on pocket and lasts not longer than 5-6 hours, at least, and there I came across with Olivia Kajal. Continue reading

Pakistan Innovation Foundation: Ijaad Kar, Nakaal na Kar

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{August 17th , 2016} —

The Karachi Innovation Challenge & Hacakthon is an event of Pakistan Innovation Foundation held every year in Karachi to promote the new citizenship idea and startups which can create a better more smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas. Continue reading

Dolmen Malls Celebrate Independence Day with Zeal & Enthusiasm

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If there is one place that Karachiites love to visit during any occasion, be it summer festival, winter festival, Pakistan Day, Father’s Day or even Independence day, i.e. Dolmen Mall. With three malls covering all high-traffic areas of Karachi, Dolmen Group has managed to earn a good reputation for family entertainment. It has interesting activities planned for all and hence, never disappoints. The same happened to us when we decided to visit the mall for the Independence Day celebrations. Continue reading

Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones.

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The event was attended by social media influencers, socialites, celebrities and other renowned personalities. Mr. Andy Yan, Vice President of Infinix Mobility unveiled the products and briefed the audience about their features. Continue reading

How to Choose School Bundle in Best Prices?

 

Cover PhotoIt is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Shopping for books and uniforms can be really stressful and costly at times. It takes time to master the art of creating the best bundle of all your essentials that also fits your budget. Continue reading

Coke Studio Introduces Music for the Deaf!

 

Team Coca-Cola Pakistan with students and management of Deaf Reach School at the launch event of Coke Studio for the Deaf community. #CokeStudio9I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio. Continue reading

Coke Studio Season 9 set for launch: Will feature Amjad Sabri

 

Amjad Sabri

Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai. Continue reading

The Gastroenterology Forum of Pakistan Organizes Symposium to Address GERD Management

 

Karachi, May 28, 2016: Taking into account the rising incidence of gastro infections with the recent increase in temperatures[1], The Gastroenterology Forum of Pakistan organized its first medical symposium at a local hotel in the city. The event was attended by medical professionals and leading gastroenterologists and focused on recent developments within the field of gastroenterology, particularly gastroesophageal reflux disease (GERD) and its management. Continue reading

HTC Comes Back to Pakistan!

I am not a very tech-savvy person; however I am always searching for a smartphone that offers exceptional experience. This time around, I was eyeing at HTC Desire 626G. However, to my disappointment, there was no local distributor of HTC in Pakistan. Then one day, I stumbled upon a news piece announcing that HTC is soon going to be launched in Pakistan by Muller and Phipps (M&P). I was already excited and this excitement doubled up when I received the invite to the launch event of #HTCPakistan.

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#TangMissedCall – A Unique Way to Celebrate Mother’s Day

Over the years, Mother’s Day has become a great platform for children to appreciate the efforts and love of their mothers. This year too, a number of brands came up with exciting campaigns to commemorate this day. However, once campaign that caught my attention was #TangMissedCall.

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Mountain Dew’s #CopterHunting Where You Hunt and Win!

Mountain Dew is that one brand which never ceases to impress me.  Be it their interesting TVCs or even engaging online activities along with digital integration. The brand sure knows how to grab the attention of its audience. Continue reading

The first teaser for ‘Dobara Phir Se’ Released

#DobaraPhirSe is Mehreen Jabbar’s film, the cast includes Adeel Husain, Hareem Farooq, Sanam Saeed, Ali Kazmi, Tooba Siddiqui, Atiqa Odho, Shaz Khan, Musa along with many others.

Watch the teaser here:

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Top 6 Reasons Why Shopaholics Find Ocean Mall an Attractive Destination

Karachi city has been bustling with shopping malls lately. And why not? Being the biggest and busiest city of Pakistan, we, Karachiites certainly need some recreational activities (read: shopping ) and nothing seems better than a mall for this purpose where everything is available under the same roof.

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Are You #GameReady to #TasteTheGlory with Lay’s Pakistan?

Lay’s Pakistan has been creating buzz with its out-of-the-box campaigns for quite a while now. From #CleanandGreenPakistan, #PlantAPack #LaysTrashformers, #LaysLightsUpKhi to #TastetheGlory and #GameReady featuring the legends of cricket and football naming Waseem Akram and Messi (#AkramAndMessi), Lay’s has been successfully ruling the digital and conventional media for its uniqueness. The latest activity from the brand focuses on its association with UEFA Champion’s League, which is a first of its kind (as far as I remember). Continue reading

A Roundup of #FPW16 – Day 3

The stage of Fashion Pakistan Week 2016 has acted as a great platform for budding and established designers and fashionistas to showcase their passion for fashion. We have witnessed this enough on  Day 1  and Day 2 of #FPW16. To be honest, Day 2 was a little better  than the other days in terms of the creativity shown by our designers. Moving on to the Day 3, the following brands and designers were to showcase their collections: Continue reading

A Roundup of #FPW16: Day 2

After the happening Day 1 of #FPW16, it was time for the day 2. We got to know about the line up just before the show which was comparatively well-organized and got more and more interesting as it inched towards the finale. To me, it was the most fashionable day of all three days. Continue reading

Icon now available in The House of Aphrodite in Lahore

[Karachi: 12th April, 2016] Hira Tareen, the face behind ICON Clothing Karachi is branching out her brand in Lahore which is now available in The House of Aphrodite at 30 C/1 Gulberg 3. Continue reading

RB’s Pilot Project Promises Huge Breakthrough In Reducing the Incidence of Diarrhoea

Sargodha, April 12, 2016: Reckitt Benckiser Pakistan (RB), manufacturer of Dettol, has announced its long-term commitment to fighting diarrhoea and improving health and hygiene practices in Pakistan during a press briefing held at Dhori village in Sargodha district. The announcement was made by Patricia O’Hayer, Global Head of External Communications and Affairs during her visit to Pakistan to evaluate the progress of the pilot project. Continue reading

A Roundup of #FPW16: Day 1

The tenth edition of Fashion Pakistan Week (FPW) happened from 7th – 9th of April, 2016 in Karachi. The three-day fashion show was filled with a lot of mystery because no one knew till the end about the designers and fashion brands who were taking part in the show. While this might enthrall many people, many spectators seemed not-so-happy about it as they had to wait a lot to witness the collection of their favorite designers. This does not end here, the clouds of chaos and delays also kept surrounding the ramp in all three days. Continue reading

Lay’s Lights Up Karachi With Its New Out of Home Branding

When it comes to amazing campaigns and creative OOH advertising, there is one name that pops up in my mind – i.e. Lay’s Pakistan. And why not? If I look back at the recent campaigns the brand has come up with such as #LaysLegends, #CleanAndGreen #CricketCrunch, its association with UEFA Champion’s League, choosing Messi and Wasim Akram as its brand ambassadors and now installation of this giant creative football stadium at The Palm, Karachi, the brand has never ceased to amaze me. Continue reading

Aamir Sohail Join Hands with Jubilee Life for ICC World Twenty20

The former captain and legendary cricketer, Aamir Sohail is the new ambassador for Aamir SohailJubilee Life Insurance Company for ICC World Twenty20. The campaign primarily focuses on digital media and is named as‘For the love of the game’. Continue reading

Lay’s Trashformers Transformed Karachi Beach

Recently Lay’s Pakistan has been very active with its corporate social responsibility campaigns. The latest campaign that talks about the love for Pakistan featuring Wasim Akram tells us how empty Lay’s packs can be used to grow plants for a clean and green Pakistan. The second part of the campaign focuses on a beach activity in Karachi in which some youngsters took part in cleaning activity and used the recyclable trash for holding trash. The main objective of the campaign is to motivate consumers to enjoy the little joys of life while having their favorite chips. Continue reading

Lay’s Promotes a #CleanAndGreen Pakistan with #PlantAPack Campaign

Lay’s Pakistan has been making news for quite a while now. First off, they came up with a mesmerizing campaign featuring #AkramAndMessi (Waseem Akram and Messi) which made the audience applaud the wonderful combination of the duo and now the latest bumper of Wasim Akram where he is promoting a CSR message of making Pakistan clean and green.

Sounds interesting, right? It indeed is. It has been a while, I have seen some brand with a good and constructive message. The objective of this campaign is to convince people to use the packs of #Lay’s and plant a tree. Wondering how is it possible? It is very simple. Just turn the empty pack of the chips inside out and fill it with soil. Now sow seeds in it and tada!! You have contributed your part in making a eco-friendly environment. Continue reading

#Lays #YogurtAndHerb Comes Up With #CleanAndGreen Message!

Recently #Lays Pakistan released a TVC featuring two legends Wasim Akram and Messi for the launch of its new flavor #YogurtAndHerb. The finest players from the worlds of Cricket and Football received a huge response from the fans across Pakistan and worldwide. Continue reading

Shaping Davos 2016 – World Economic Forum Annual Meeting.

 

Curator Global Shapers Islamabad Hub, Javeria Masood jointly in collaboration with the Ministry of Planning, Development and Reforms, Pakistan, organized a dialogue of thinkers and doers of Pakistan that are actively shaping our communities. The event facilitated a productive discourse between varied stakeholders of our city, to collectively comprehend, imagine and strategically envision and design the future. Continue reading

Cinepax Cinemas Website Launch

 

 

Team at Cinepax[Karachi: 15th January 2016] With recent successful campaigns, such as Spectacular Holidays and a trip to Prague. Cinepax ups the ante and takes it to a whole new level with the launch of their new and improved website, www.cinepax.com, giving online purchase a whole new meaning for movie watchers across Pakistan. Continue reading

#BigThickSmiles at Karachi Eat this weekend

BTB at Karachi EatKarachi, Friday, 22nd January 2016: This weekend, at Karachi’s largest food festival, the third annual Karachi Eat being held at Frere Hall, Big Thick Burgerz (BTB) is introducing a campaign to help spread smiles to the entire city. They claim that for every 10 burgers sold at the festival, 1 will be served to a hungry street child. Continue reading

#AkramAndMessi feature in Lay’s Pakistan’s latest TVC!

Yes, this has happened already. The two legends were seen side by side each other in the new amazing TVC released by Lay’s Pakistan.  The legends in their own respective fields i.e. Cricket and Football have sparked the interests of aficionados from both the games. No wonder the internet was abuzz with the pre-hype and hype of the ad even before it was released. #YogurtAndHerb flavor is introduced in the same ad. Continue reading

#HouseOfZunn launches #EssenceCollection2

The famous clothing brand, House Of Zunn launched its Essence Collection 2 on 21st November, 2015. The collection’s announcement was made online by the brand by sharing some Behind the Scenes (BTS) from the shoot of this campaign. Continue reading

2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 3,200 times in 2015. If it were a cable car, it would take about 53 trips to carry that many people.

Click here to see the complete report.

Mobilink Talks About #AaRahaHaiX

So, I logged in on Twitter yesterday and the only thing I saw there was that everybody was talking about their X-es, strange, right? I was shocked too. Then I started reading the tweets on this hashtag “#AaRahaHaiX” and got to know that something exciting is coming up in the telco sector. Now guess which company is going to launch this new product, the rumor has it that it is Mobilink. Continue reading

Avail 40% Discount on Pizza Hut, Burger King and TGIF in December

12308468_729459693821726_4724061507610179876_n (2)December brings with itself a lot of excitement. The celebration of Christmas, New Year and DISCOUNTS! Yes, this time around the big news is that not only clothing and lifestyle brands are offering off, some giant food chains such as Pizza Hut, Burger King and TGIF are also offering flat 40% off on the entire bill during the whole month of December. Continue reading

Fashion Pakistan Week Winter Festive ‘15

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Fashion Pakistan Week (FPW) celebrated the Winter season with a lot of renowned designers who showcased their best collections on the ramp. The fashion show had colors, designs, music and a bit of drama – hence, a complete package. Since the wedding season has already started, many designers chose to present their bridal collections. While some of the designers failed to impress the audience, others completely rocked the show. Here are the ones that I liked the most at the FPW ‘15. Continue reading

Al-Zohaib Textile to launch their Winter Collection nationwide on Nov 27th

[Karachi: 26 November, 2015] Al-Zohaib Textile, one of the leading textile companies in Pakistan, will be simultaneously launching their much awaited Winter Collection, titled #WintryBreeze, in leading stores all across Pakistan, and will also be available for purchase via the #AlZohaib e-store, from 27th November 2015. Continue reading

iShopping.pk Introduces Online Shopping Bonanza ‘Friday Bazaar’

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KARACHI: iShopping.pk is all set to start its very unique and interesting sale called ‘Friday Bazaar’. The concept of FridayBazaar is actually derived from Bachat Bazaars which are largely seen in Pakistan. Huge discounts will be provided to the online shoppers. Those who are interested in online shopping would definitely be inclined to get the maximum benefit from this FridayBazaar. Continue reading

Garnier continues to captivate audiences in Pakistan

Karachi November 23, 2015: The Freestyle linchpin Sean Garnier continues to dazzle audiences across Pakistan with his breath-taking skills and trickery that have rightfully put him at the top of the world in his sport. Continue reading

Make Your Bond Moments Perfect With Gillette

Being a fan of suspense and thriller movies, I have always been into James-Bond-type movies. So, this November 6th, I happened to attend the Pakistan-wide premiere of James Bond’s 24th series, which was held at Ocean Mall, Karachi. The star-studded premiere was hosted by the dashing Hasan Ahmed and was attended by Sunita Marshal, Nadia Hussain, Humayun Saeed, Deepak Perwani, Zhalay Sarhadi and many other renowned socialites and, of course, bloggers. Continue reading

Sean Garnier Glitz in Pakistan

Freestyle living legend to visit Pakistan soon

Karachi, November 12, 2015: After inspiring millions of freestylers across the globe with his unique style, world’s greatest freestyler and Red Bull Street Style Champion (2008) ‘Séan Garnier’ is all set to showcase his extraordinary skills in Pakistan. One of freestyle football’s most original and creative talents, Séan Garnier’s tour is aimed at exploring and understanding the local freestyle community of Pakistan that has been growing in numbers over the years. Hailing from France, Garnier has ‘WOWED’ audiences from around the world with his unique set of freestyle skills. Starting from the 17th of November Séan Garnier will travel to four cities; namely Lahore, Karachi, Islamabad and Peshawar. Continue reading

Cheeto’s Kung Fu – Where Fun Begins!

Guess what? The dose of fun is back in Pakistan with Chester – the popular Cheeto’s mascot that has been spreading excitement with his mischievous acts everywhere!

The question is how Chester going to do all this? Hmm… well, this time around, he has introduced an interesting kind of Kung Fu fighting. The fight is featured for the first time in Pakistan in a recent television commercial of Cheeto’s Pakistan, which was released just last week. Needless to say with this enthralling performance, the mascot and the TVC have already garnered a lot of attention from the audience which mostly comprises of children. Continue reading

Regular Yet Stylish Hair Ideas for Summer

The last thing I would be worried about on a hot, scorching summer day is spending a lot of time styling my hair. On such days, I want to get rid of this part as soon as possible and hence, look for quick and easy hairstyles. Thanks to a friend who told me about a couple of life-saving hairdos that I am absolutely enjoying and, considering how tough of a job it is, I would like to share these with my beautiful readers  as well so that they do not have to go  through the same torture I went through!

So, here goes the amazing regular but stylish hairdo list for summer Continue reading

Mughal Inspired Bridal Collection by Darwaiz

Darwaiz is one of those brands who have kept the tradition alive. Its collections are an emblem of class and sophistication and have a touch of royalty and modernism at the same time. This is exactly what Darwaiz’s new collection Four Maharanis of Mughal era is all about. This truly unique bridal collection is inspired by Mughal Design Art and includes the following ranges: Continue reading

Gulabo Flagship Store Opens at Dolmen Mall Clifton

[Karachi: October 5, 2015]: #Gulabo, the clothing and accessories retail brand by Maheen Khan, has opened the doors of their much awaited flagship store in Dolmen Mall Clifton. Continue reading

Nestle Pakistan Creates Awareness about the First 1,000 Days of a Child’s Life

Children are a gift of God. No doubt they need to be handled with care all the time – from the moment they are born to the age they enter adulthood. However, the most crucial phase is right after the birth till they are two years old. This is the time when children start learning the most. This is the time when they are growing and need a healthy lifestyle that can make the foundation of a happy and balanced life later on. Since there is a lack of awareness in our society about what diet should be given or not to these children, Nestle Pakistan decided to take an initiative and embarked on a mission to let mothers know about the ‘Start Healthy, Stay Healthy’ campaign. Continue reading

Add One More Yummy Day To Your Calendar!

Yes, you read it right. I am talking about another delicious Food Day that is going to be added to this year’s calendar. It is the second edition of Khausa Day which is going to happen on 3rd & 4th October, 2015 and is organized by easybazar.pk . Continue reading

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible. Continue reading

A #CupofFreedom That Outshone All Other Campaigns This Independence Day!

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When it comes to advertising and creativity, sky is the limit. This idiom stands true for Tapal Danedar which did something outstanding this Independence Day to outshine all other campaigns designed especially for this day. While every brand was trying to outdo others, Tapal Danedar’s billboard grabbed the attention of Karachiites with its backlit billboard at Two Swords (Do Talwar), which is one of the highest traffic areas in town. Continue reading

Maybelline New York Master Drama Khol Liner – Review

Ultra Black – Ultra Noir

You know what is the most important thing to get a perfect catty look? A perfect khol pencil that is easy to use and stays for a longer period of time. Needless to say I have tried a number of eyeliners and khol pencils in this quest. However, no one would do the magic until I found this gem – Maybelline New York Master Drama Khol Liner.

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The Season of Fashion Is Finally Here With Telenor Fashion Pakistan Week!

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Ask me how many seasons are there in Pakistan and I will tell you there are five; namely Spring, Summer, Autumn, Winter and Fashion. Yes, though we follow fashion throughout the year, we enthusiastically celebrate it in this season. Extending the tradition of enriching our lives with the most stylish and captivating happenings from the world of fashion, this year too Fashion Pakistan Week (FPW) is going to organize a star-studded event starting from March 31st, 2015 in Karachi. The event, which is a huge platform for designers to impress the audience with their jaw-dropping designs, will last for three days. Continue reading

The Value of One Facebook ‘Like’ For Your Business

 

Use the power of this influential media to garner huge audience of customers to boost your sales

There was a time when every business had to use unique marketing tools to get noticed. The time has changed now. Today, irrespective of what tactics and strategies you are implementing, your presence on social media is considered to be a must. Your consumers expect you to be there. They want to show their friends that they use your brand. It is a kind of privilege for them – especially if you are a leader in your sector. Therefore, your absence there might upset your audience and this is what you never want to happen. Continue reading