Being a fan of suspense and thriller movies, I have always been into James-Bond-type movies. So, this November 6th, I happened to attend the Pakistan-wide premiere of James Bond’s 24th series, which was held at Ocean Mall, Karachi. The star-studded premiere was hosted by the dashing Hasan Ahmed and was attended by Sunita Marshal, Nadia Hussain, Humayun Saeed, Deepak Perwani, Zhalay Sarhadi and many other renowned socialites and, of course, bloggers.
To celebrate perfect Bond Moments, Gillette Pakistan came up with a relevant campaign whose objective was to help men feel confident and in-control of every situation they are in. The brand chose the hashtags #BondMoment and #GilletteLookYourBest to communicate its messages.
This #GilletteLookYourBest campaign is inspired by Ian Fleming, the author and creator of James Bond. Fleming’s definition of what makes an ideal “Bond Moment” is reflected in throughout the campaign and its collateral on different platforms.
For this particular campaign, Gillette partnered with Jany Temime, who is an award-winning costume designer from Skyfall and Spectre. The reason for this partnership was to pass on some interesting and useful tips to gentlemen on how to bring about those Bond Moments and be comfortable in your own skin. So that, they are always ready to face any situation, no matter what it is about.
Some of these tips are:
Now let’s give you a sneak peek of Spectre 007 too! 😀
The movie opens in Mexico City where James Bond is on a mission. This mission later takes him to Rome where he happens to meet Lucia Sciarra. There, Bond attends a meeting as an undercover agent and gets to know about the objectives of a malicious group ‘Spectre’.
The story unfolds as Bond takes on board Q and Moneypennny to find out a lady called Swann who can play a major role in solving the mystery behind this Spectre.
To find out what happens next and what interesting turns the story takes before the secret is finally unveiled, you have to watch the movie yourself
Spectre 007 is a directed by Sam Mendes where Daniel Craig plays the role of James Bond for the fourth consecutive time. The movie is produced by Barbara Broccoli and Michael G. Wilson, story is written by Neal Purvis, John Logan, Robert Wade and screenplay is done by Jez Butterworth, John Logan, Robert Wade and Neal Purvis.
I am definitely looking forward to the 25th edition of this James Bond Franchise.