Recently Lay’s Pakistan has been very active with its corporate social responsibility campaigns. The latest campaign that talks about the love for Pakistan featuring Wasim Akram tells us how empty Lay’s packs can be used to grow plants for a clean and green Pakistan. The second part of the campaign focuses on a beach activity in Karachi in which some youngsters took part in cleaning activity and used the recyclable trash for holding trash. The main objective of the campaign is to motivate consumers to enjoy the little joys of life while having their favorite chips.
The activity took place on February 28th , 2016 and Karachiites from all parts of the city took part in it. The Trashformers is a constructive activity that will lead to a cleaner and beautiful Karachi including seashore which is in dire need of attention these days. Follow the hashtag #Trashformers for more details.
Below are some pictures of the activity. I wish Lay’s all the best for this innovative activity and hope to see much more from them in the days to come!!