The former captain and legendary cricketer, Aamir Sohail is the new ambassador for Jubilee Life Insurance Company for ICC World Twenty20. The campaign primarily focuses on digital media and is named as‘For the love of the game’.
Being a veteran in this field, Sohail will be sharing his expert opinions and experience to guide the youth. Though the campaign is digital-focused, he will be communicating with his fans on different media and enlightening them with his analytical skills. No doubt, the campaign will certainly catch the attention of the cricket aficionados in the country.
Sohail had been at the forefront of cricket during the peak of Pakistan’s cricket era and emerged as a prominent opening batsman. He was part of World Cup 92 that witnessed a dramatic win for the country.
Javed Ahmed, Managing Director and CEO, Jubilee Life, said “having Aamir Sohail onboard, for ICC Twenty20 is a reflection of our lively brand image and our continuous support for the nation’s most venerated game. His invincible performance throughout his career made him emerge as a great sportsman and we are proud to be associated with yet another legend whose expert views will spark nostalgia and excitement among the past and present cricket fans. Being a cricket follower myself, I can very well relate to this exhilarating sport that we at Jubilee Life have planned in light of the sportsman spirit that prevails throughout the country.”
Aamer Sohail was also happy about signing the deal with the company and said: “I’m very excited about Jubilee Life’s ‘For the love of the game’ Social Media campaign as it fascinates me to reach out to my fans in yet another interesting way, be it sharing my opinions or relating my own experience with the cricket world of today. I’m looking forward to the stimulating activities that Jubilee Life has planned for this tournament.”
Take a look at the #ForTheLoveofTheGame anthem and follow the hashtag for more details!