Lay’s Lights Up Karachi With Its New Out of Home Branding

When it comes to amazing campaigns and creative OOH advertising, there is one name that pops up in my mind – i.e. Lay’s Pakistan. And why not? If I look back at the recent campaigns the brand has come up with such as #LaysLegends, #CleanAndGreen #CricketCrunch, its association with UEFA Champion’s League, choosing Messi and Wasim Akram as its brand ambassadors and now installation of this giant creative football stadium at The Palm, Karachi, the brand has never ceased to amaze me.

To be honest, this installation is a clutter breaker and has added a lot to the beauty of City of Lights (Karachi) with  its glamorous cutouts and lights featuring the football legend Messi. The tagline of the campaign in #TasteTheGlory

To add more charm to this activity, Lay’s Pakistan is sending a winner to Milan. Sounds great, right? But how? Okay, let me tell you. All you have to do is:

  1. Visit The Palm Roundabout in Karachi and spot the #LaysLightsUpKhi activity
  2. Snap a picture this OOH branding
  3. Send in it to Lay’s Pakistan
  4. Start praying that you win a ticket to Milan and start preparing! 😀

Check out how twitteratis responded to this unique branding:

Guess who is about to click and send the pictures of this OOH branding to Lay’s Pakistan? Of course, me *secretly hopes to win* 😀 😀

For more details, visit my  FacebookBlogTwitter and Instagram!


One thought on “Lay’s Lights Up Karachi With Its New Out of Home Branding

  1. Pingback: Are You #GameReady to #TasteTheGlory with Lay’s Pakistan? | Lifestyle Updates

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