Kapray launched its first flagship store on 5th July 2015 in Dolmen Mall Clifton, Karachi. Kapray is Pakistan’s first fast fashion brand that offers trendy products at a great price and amazing quality.
Kapray is an omni channel, fast fashion retailer. Since Kapray controls its processes in the supply chain starting from fabric construction to the finished product, it ensures high quality and aims at exceeding customer expectation.
Speaking about the launch event the Mr. Faisal Rahim Saya, CEO of Kapray commented that, “My vision was to create a brand that could not only compete with, but out do the international brands that everyone looks forward to in Pakistan. I wanted to raise the fashion quotient along with the standards of quality that is being offered to the Pakistani consumer today. We plan to launch at a few other cities across Pakistan later this year. So, it’s fashion that is both admirable and approachable.”
Kapray is for anyone who wants to keep up to date with the current fashion trends. With new collections launching every two weeks, Kapray is the perfect fashion companion for you and your family. Offering products in four categories; Man, Woman, Kids and Home, Kapray is a one stop solution for your style needs.
Kapray has a rich product variety including but not limited to shoes, bags, stitched clothes and unstitched fabric. For the modern urban family, Kapray is the fresh fashion experience that provides unique and trendy clothing options through a stylish product range, in a tasteful and confident way.
Kapray, is a brand of Al-Rahim Textile Industries Ltd which is a renowned home textile manufacturer and exporter since the past 24 years. Kapray carries with itself the same passion to produce and market fashion-forward, high quality products at competitive prices.
The launch event featured a star studded red carpet event attended by a host of glamorous celebrities including Abbas Jaffery, Sarwat Gillani, Ahsan Khan, Azfer Rahman, Kiran Khan, Rubab Ali, Nadia Hussain amongst others. The event was also attended by popular socialites, bloggers and distinguished members of the press.
For more information on #Kapray, visit:
Event Management: Raka
Advertising: Red Art Communications
Media & PR: Take II
Digital Marketing & PR: The Digital Factory