Why Do Businesses Use Social Media to Influence People?

To be very frank, I was least bothered about ‘social media marketing and its impacts’ unless I started looking for a job in the same line. The fear of questions related to this topic to be asked in interviews compelled me to search more and more about it. The result; here I am able to write a whole article on this amazing topic. I hope it will help you to mark your own presence in the digital world.

Today, we have as many social media options as there are choices of chips bags to be selected from a super market shelve. The only thing you have to consider in selecting a productive media is to look for something that exactly matches your taste. For example, if you want to take reviews about your newly-launched product, posting its picture on Twitter is a terrible mistake that can cost your dearly.

How can it cost you? The reason is that Twitter is for sharing small messages to keep people updated about your latest business developments. People rarely share their reviews there. At the same time, your competitor may capture your potential target customers by reaching them via ‘the right media’.

What is this ‘Right media’? Let us try to understand this term with the help of this example; If you post the same picture on Facebook, the number of ‘Likes’ would have been enough to tell you the response of people towards your product.

To come up with something that can delight your customers even more and force them to buy it is to implement their suggestions given via comments. In this way, you could be sure that your target market will surely order the product you have made.

Why Businesses Ought To Have Presence On Social Media?

Being a Marketing student, I know it is the word of mouth that garners herd of customers’ attention for a product. This tactic becomes more convincing when your words are transferred via a screen.

A recent report quotes that almost 92% of customers buy a product just because someone they know have recommended it. Contrary to this, the number of people who trust traditional marketing is just 14%.

Also, through digital recommendation, you can reach to your customers’ peer more easily. When one person who falls in your target audience list joins you, there are hundreds more in the same neighborhood that have the same taste, choice and preference as your customers. It means reaching to one relevant customer can cause other hundreds customers to follow you.

Using Social Media Intelligently

As discussed above, social media marketing is only effective when you strike the right channel at the right time. The following are some of the most successful social media options in this bandwagon and along with it you can also find when and how to use them.


Facebook is the right choice when you want to check whether or not your new product appeals to its target customers. Just post it there and wait for responses. If the response is positive, launch the product as it is. Otherwise, consider making some changes to it to meet your customers’ choices.


Thinking of how to break the news of your new product launch? Tweet it via twitter as it is the best media to keep your stakeholders, clients and customers updated of your latest developments.


With blogs, you can share complete details of your products. There is no restriction of words (as with twitter), however, make sure you only share relevant details via your blogs. Keep them interesting and stay focused.


For growing your business, you need contacts and there is no better place than LinkedIn to find one. Start networking with this professional site and see how rapidly you will build up contacts. However, do not forget to meet your business contacts face-to-face as it is still the most trusted way to grow network.

Do not get started with all these channels at the same time, if you cannot handle them. Otherwise, you could make a fuss and a mess. Instead, think which one is the best for your business and then follow a strategy towards success.

The best thing I like about social media marketing is no matter what your businesses is- whether it’s a private, government or a non-government organization, you can always have social media presence to expedite your sales.

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5 thoughts on “Why Do Businesses Use Social Media to Influence People?

  1. Heya i’m for the first time here. I came across this board and I find It really helpful & it helped me out much. I hope to offer something back and aid others like you helped me.

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