Is Online Shopping The Next Big Thing In Pakistan?


All thanks to the advent of the internet and 4G, now everyone owns a smartphone with superfast internet. Even awesome is the fact that most of people have stated avoiding going out in sweltering heat of summer and waiting in long queues for their turns.

Thanks to the internet, now everything just seems to be a click away – be it clothes, shoes, stationary, electronics, gadgets o even grocery. To be honest life wasn’t this simple before or is it the customers who have become smarter? Recently, organized an iftar meet up – BeSmat

The purpose of the event was to create awareness about the digital landscape in Pakistan and the opportunities that it brings with it. The event was attended by bloggers, social media influencers and tech geeks.

The most significant highlight for me was the fact that it is mostly women who are reshaping the online shopping in Pakistan. To my surprise, 9/10 women who shop online are the key decision makers. Therefore, it is easier for them to order things online.

What stated off with just a mere presentation later tuned into an interesting discussion where Mr. Waqas Pevez who is Head of Marketing, was there to answer the queries of audience. We were told that is a one-stop solution for all your shopping needs – it has everything from daily groceries to planned purchases of housewares, home textile and beauty etc.


Keep checking out this space for my  haul which is to arrive soon. What would you like to order online?


Update: My shopping experience

So, i just received my order and i couldn’t behappier. I’m the kind of person whomis who is a bit choosy and skeptical when ordering online but made it easier for me. For our convenience, they have spelled out the categories, browse through them, select/unselect your required products and move on to the check out section. There i was asked about my personal details like shipping address and preferred time of delivery  (yes, as far as i can recall, they are the only online store that asked about it and i chose today as i was busy and wasn’t available at the home the whole week.


The order arrived today. Though it had to be delivered in the first time slot but i was informed via a text that it will be a bit delayed. I was disappointed and happy at the same time that at least they informed. And to my surprise, they order got delayed only a couple of hours. Sharing my order details with you. (P.s: please don’t judge me for my craze for lifestyle and kitchen accessories )


Thank you for making my day



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