Nurpur TVC Review: It Will Make You Fall in Love with Milk…Yet Again

If you ask me, milk is the most underrated commodity. There was a time when no advertisements were done to captivate the attention of customers. However, with the passage of time, brands realized the potential in this segment and began marketing their milk as the most important commodity in a man’s life. Though everyone recognized this fact already in their subconscious mind, banded milk advertisements made loud and clear statements to reinstate the fact strongly. Having said that, each brand came up with their own USP to attract consumers.

Among all this, Nurpur positioned itself as a brand that it true to its “promise” of providing pure milk to the customers. And trust me, never did once they do mention it in their TVC. In fact, the TVC uses an undertone to communicate the message. There are no dialogues involved and the soothing music takes you back to imagining your own family life. To create an emotional connection, there are two cute children who are helping their mom in the kitchen. Sounds familiar, eh? Yes, because admit it or not, we all have tried doing it at some point in our lives. It shows a traditional morning routine of a happy family who is enjoying the most important meal of the day i.e. breakfast. The close up shots of food, tempting sights and whiteness of the milk that is highlighted again and again is a reminder of how pure is their main band attribute.

This is not the first time Nurpur has come up with such an aesthetically pleasant TVC that resonates in our minds. I clearly remember how I used to wait for their brilliant TVC right before Sehri time last Ramzan. I think that was the first ad after the rebranding and repositioning of the brand. I am glad the brand has not lost the tack and is still keeping its uniqueness intact with this new TVC. Definitely looking forward to what they have to offer next!

Follow the campaign hashtag: #HouseOfNurpur for more details

 

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Is Online Shopping The Next Big Thing In Pakistan?

 

All thanks to the advent of the internet and 4G, now everyone owns a smartphone with superfast internet. Even awesome is the fact that most of people have stated avoiding going out in sweltering heat of summer and waiting in long queues for their turns. Continue reading

Why is Bioderma SENSIBIO H2O on my list?

So, recently I started noticing that make up build up is spoiling my face (not that I am a model already :p) but seeing traces of lipstick and foundation on the sponge everytime I sat to cleanse my face wasn’t a good sight.

I asked around some fellow bloggers and did my research too. Finally agreeing on trying the Bioderma Sensibio H2O. As soon as I came from work, the first thing I wanted to do was to wash face, because of the make-up. But isn’t this what I do always and it never pays off! Continue reading

Make up Studio Bloggers Meet at Lucky One Mall

Makeup is something most girls can’t resist to. This perhaps is the reason, I ran to Lucky One Mall when I heard there is a bloggers meet that is happening at Make-up City. Matlab, it is like going to heaven :p

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Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall Continue reading

A Day with Avari Towers Karachi’s #OSG

They say, “Health is Wealth”. Rightly so because unless you are not healthy, you won’t be able to enjoy anything in life. This is what I recently realized when an invite to attend Avari Towers Karachi’s OSG landed in my mail. Excited to see what lies within, I decided to pay them a visit. Continue reading

Lux Style Awards 2017

On 19th April the area around the Expo Centre was glittering, later I came to know it was because of the whole glitterati of the Pakistan aka Pakistan Fashion and Film Industry, which was assembled for the Lux Style Awards of 2017. Many people commented that it was an evening of many firsts; Atif Aslam hosted the show for the first time since it started in 2002, Noman Ijaz attended the awards for the first time and most importantly the event packed up around midnight!

Also dubbed as Pakistani Oscars, LSA is the most important and prestigious award show for the Pakistani film and fashion fraternity. This year the show was directed by fashion icon Hasan Shahryar Yasin (HSY). Red Carpet commenced around 5 pm and was full of glam and glitz the film fraternity is famous for. Continue reading

New Sensation in Town – Hollywood Nail Factory

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So, it was a boring and a seemingly never-ending day when all of a sudden colors started to spread on my timeline. Beautiful and amazing nail arts they were, just what I wanted to cheer myself up. After a while, one of the friends tagged in a post that we are going to have a ladies day out at Hollywood Nail Factory on Tuesday at Zamzama Mall, Karachi. The rest of the day was just difficult to pass amid all the excitement. For the first time in my life, I Googled ‘Nail Arts’, yes, I did that so that I can have the best nail art to beautify my hands! Continue reading

Olivia Kajal – An Affordable Beauty Staple

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I have been using Jordana Black Out and Maybelline Master Drama for a while now. They are the best, however, I wanted a product that is easy on pocket and lasts not longer than 5-6 hours, at least, and there I came across with Olivia Kajal. Continue reading

Regular Yet Stylish Hair Ideas for Summer

The last thing I would be worried about on a hot, scorching summer day is spending a lot of time styling my hair. On such days, I want to get rid of this part as soon as possible and hence, look for quick and easy hairstyles. Thanks to a friend who told me about a couple of life-saving hairdos that I am absolutely enjoying and, considering how tough of a job it is, I would like to share these with my beautiful readers  as well so that they do not have to go  through the same torture I went through!

So, here goes the amazing regular but stylish hairdo list for summer Continue reading

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible. Continue reading