There was a time when I used to hate politics and believed that only clowns run this business … until my father started discussing it with me in an interesting story-telling manner. Since then I have developed a liking for observing the local and global political scenarios. This perhaps is the reason I am always looking for different perspectives because they always teach me a thing or two. Needless to say every time I come across “one gem of an article”. This time around, it is Pushing mediocrity or promoting innovation?
The day my newborn baby and I were discharged from the hospital, my doctor told me to get done with her the vaccinations on time as they play a vital role in the development of a child. Continue reading
If you ask me, milk is the most underrated commodity. There was a time when no advertisements were done to captivate the attention of customers. However, with the passage of time, brands realized the potential in this segment and began marketing their milk as the most important commodity in a man’s life. Though everyone recognized this fact already in their subconscious mind, banded milk advertisements made loud and clear statements to reinstate the fact strongly. Having said that, each brand came up with their own USP to attract consumers.
Among all this, Nurpur positioned itself as a brand that it true to its “promise” of providing pure milk to the customers. And trust me, never did once they do mention it in their TVC. In fact, the TVC uses an undertone to communicate the message. There are no dialogues involved and the soothing music takes you back to imagining your own family life. To create an emotional connection, there are two cute children who are helping their mom in the kitchen. Sounds familiar, eh? Yes, because admit it or not, we all have tried doing it at some point in our lives. It shows a traditional morning routine of a happy family who is enjoying the most important meal of the day i.e. breakfast. The close up shots of food, tempting sights and whiteness of the milk that is highlighted again and again is a reminder of how pure is their main band attribute.
This is not the first time Nurpur has come up with such an aesthetically pleasant TVC that resonates in our minds. I clearly remember how I used to wait for their brilliant TVC right before Sehri time last Ramzan. I think that was the first ad after the rebranding and repositioning of the brand. I am glad the brand has not lost the tack and is still keeping its uniqueness intact with this new TVC. Definitely looking forward to what they have to offer next!
Follow the campaign hashtag: #HouseOfNurpur for more details
All thanks to the advent of the internet and 4G, now everyone owns a smartphone with superfast internet. Even awesome is the fact that most of people have stated avoiding going out in sweltering heat of summer and waiting in long queues for their turns. Continue reading
Milk and mornings have always been boring for me. Why you ask? Because what’s the charm in it? For a change, I decided to experiment with different breakfast ideas to keep myself entertained and energized throughout the day since breakfast is considered to be the most important meal of the day.
So, recently I started noticing that make up build up is spoiling my face (not that I am a model already :p) but seeing traces of lipstick and foundation on the sponge everytime I sat to cleanse my face wasn’t a good sight.
I asked around some fellow bloggers and did my research too. Finally agreeing on trying the Bioderma Sensibio H2O. As soon as I came from work, the first thing I wanted to do was to wash face, because of the make-up. But isn’t this what I do always and it never pays off! Continue reading
Makeup is something most girls can’t resist to. This perhaps is the reason, I ran to Lucky One Mall when I heard there is a bloggers meet that is happening at Make-up City. Matlab, it is like going to heaven :p
Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.
Here is a list of things you should expect when visiting the mall Continue reading
If we look around, all we see are brands advertising left, right and center. This has somewhat diminished the charm of advertising and savvy consumers are less likely to be wowed with the clichéd ads. Considering the scenario, Shan came up as a cutter breaker with its new TVS #KhaanaWithParosi.
I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.