Coca Cola Celebrates International Coastal Clean up Day

Almost every day we see people celebrating a new day like Mother’s Day, Earth Day, Chocolate Day, Egg Day and what not? However, what i have personally noticed is that not many people know about the days that are related to earth and saving its natural beauty and its inhabitants. One of such days is International Coastal Clean up Day and I am glad that corporates like Coca Cola Pakistan came forward and commemorate it.  Continue reading

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Nurpur TVC Review: It Will Make You Fall in Love with Milk…Yet Again

If you ask me, milk is the most underrated commodity. There was a time when no advertisements were done to captivate the attention of customers. However, with the passage of time, brands realized the potential in this segment and began marketing their milk as the most important commodity in a man’s life. Though everyone recognized this fact already in their subconscious mind, banded milk advertisements made loud and clear statements to reinstate the fact strongly. Having said that, each brand came up with their own USP to attract consumers.

Among all this, Nurpur positioned itself as a brand that it true to its “promise” of providing pure milk to the customers. And trust me, never did once they do mention it in their TVC. In fact, the TVC uses an undertone to communicate the message. There are no dialogues involved and the soothing music takes you back to imagining your own family life. To create an emotional connection, there are two cute children who are helping their mom in the kitchen. Sounds familiar, eh? Yes, because admit it or not, we all have tried doing it at some point in our lives. It shows a traditional morning routine of a happy family who is enjoying the most important meal of the day i.e. breakfast. The close up shots of food, tempting sights and whiteness of the milk that is highlighted again and again is a reminder of how pure is their main band attribute.

This is not the first time Nurpur has come up with such an aesthetically pleasant TVC that resonates in our minds. I clearly remember how I used to wait for their brilliant TVC right before Sehri time last Ramzan. I think that was the first ad after the rebranding and repositioning of the brand. I am glad the brand has not lost the tack and is still keeping its uniqueness intact with this new TVC. Definitely looking forward to what they have to offer next!

Follow the campaign hashtag: #HouseOfNurpur for more details

 

Is Online Shopping The Next Big Thing In Pakistan?

 

All thanks to the advent of the internet and 4G, now everyone owns a smartphone with superfast internet. Even awesome is the fact that most of people have stated avoiding going out in sweltering heat of summer and waiting in long queues for their turns. Continue reading

The Heavenly Breakfast I Deserve…Daily!

Milk and mornings have always been boring for me. Why you ask? Because what’s the charm in it? For a change, I decided to experiment with different breakfast ideas to keep myself entertained and energized throughout the day since breakfast is considered to be the most important meal of the day.

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Ab #FitHongiMein – From Jokes to Reality

There are people who always look fit despite eating pizza everyday (not literally, but yes, they eat a lot) and then there is me, always struggling with weight issues. It is not like that I have unhealthy eating habits (okay, to some extent I do have), I was born with this extra fat. While I never dreamt of shedding it altogether, I always wanted to live a fit life.

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Why is Bioderma SENSIBIO H2O on my list?

So, recently I started noticing that make up build up is spoiling my face (not that I am a model already :p) but seeing traces of lipstick and foundation on the sponge everytime I sat to cleanse my face wasn’t a good sight.

I asked around some fellow bloggers and did my research too. Finally agreeing on trying the Bioderma Sensibio H2O. As soon as I came from work, the first thing I wanted to do was to wash face, because of the make-up. But isn’t this what I do always and it never pays off! Continue reading

Living Your Life Is #NotAFailure

Each day we see a number of sponsored or paid content on our timelines, thanks to influencer marketing. However, not all the hashtags make us click on them and follow the content.

One such interesting campaign that recently caught my attention belongs to National Food Limited. While I was reading stories on #NotAFailure, I came across this TVC on my Twitter.

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Make up Studio Bloggers Meet at Lucky One Mall

Makeup is something most girls can’t resist to. This perhaps is the reason, I ran to Lucky One Mall when I heard there is a bloggers meet that is happening at Make-up City. Matlab, it is like going to heaven :p

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Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall Continue reading

A Day with Avari Towers Karachi’s #OSG

They say, “Health is Wealth”. Rightly so because unless you are not healthy, you won’t be able to enjoy anything in life. This is what I recently realized when an invite to attend Avari Towers Karachi’s OSG landed in my mail. Excited to see what lies within, I decided to pay them a visit. Continue reading

Shan Did What No One Else Has Done Before – #KhaanaWithParosi

If we look around, all we see are brands advertising left, right and center. This has somewhat diminished the charm of advertising and savvy consumers are less likely to be wowed with the clichéd ads. Considering the scenario, Shan came up as a cutter breaker with its new TVS #KhaanaWithParosi.

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Redmi 4X Launch in Pakistan

PRESS RELEASE

Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies

With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market

The world’s leading technology company Xiaomi launched Redmi 4X in Pakistan through distribution partner SmartLink Technologies. Continue reading

New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

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Lenovo Launches Revolutionary Moto Z in Pakistan

Motorola is back in the game with its new Moto Z. The new smartphone range was launched on February 17th, 2017 by Lenovo through its subsidiary Motorola Mobility. The most talked-about features of the new phone, besides its thinness, are its Moto Mods. Continue reading

Rimmel London Match Perfection Foundation

Light Perfecting Radiance Foundation10146852

Hey girls, to be very honest with you all, let me tell you that foundation can either make or break your make up, yes, it is true! This is the reason I just do not settle for any foundation but the best. It has been quite some time that I have been looking for a perfect foundation that matches my skin tone and looks clean and flawless on the skin. Continue reading

DMGM Photo Fix Coral Cameo – Review

DMGM is an established cosmetic brand. This is why it did not take me more than 2 minutes to decide whether or not I want to try their Photo Fix Coral Cameo. I had been looking for a lip color that would stay for a long time, doesn’t dry out my lips and have a creamy texture at the same, and trust me when I put a swatch of DMGM Photo Fix Coral Cameo on my hand, I knew it was the color I needed to add to my matte collection.

Product Specificationsitem_XL_7113200_5141254

  • Brand: DMGM
  • Color: Coral Cameo
  • Number: 337
  • Quantity: 4 ml

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Rimmel Kate Moss Lasting Finish Matte Lipstick 105 (Rossetto) Review

I rarely find a lip color that I pick up, check out, and buy in the first go and Rimmel Kate Moss Lasting Finish Matte Lipstick 105 (Rossetto) is one of them. It’s a mid-tone neutral bronze color that is light, smooth, and perfect to flaunt during the scorching summer season.

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Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection. Continue reading

Add One More Yummy Day To Your Calendar!

Yes, you read it right. I am talking about another delicious Food Day that is going to be added to this year’s calendar. It is the second edition of Khausa Day which is going to happen on 3rd & 4th October, 2015 and is organized by easybazar.pk . Continue reading

Maybelline New York Master Drama Khol Liner – Review

Ultra Black – Ultra Noir

You know what is the most important thing to get a perfect catty look? A perfect khol pencil that is easy to use and stays for a longer period of time. Needless to say I have tried a number of eyeliners and khol pencils in this quest. However, no one would do the magic until I found this gem – Maybelline New York Master Drama Khol Liner.

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