Living Your Life Is #NotAFailure

Each day we see a number of sponsored or paid content on our timelines, thanks to influencer marketing. However, not all the hashtags make us click on them and follow the content.

One such interesting campaign that recently caught my attention belongs to National Food Limited. While I was reading stories on #NotAFailure, I came across this TVC on my Twitter.

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Make up Studio Bloggers Meet at Lucky One Mall

Makeup is something most girls can’t resist to. This perhaps is the reason, I ran to Lucky One Mall when I heard there is a bloggers meet that is happening at Make-up City. Matlab, it is like going to heaven :p

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Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall Continue reading

A Day with Avari Towers Karachi’s #OSG

They say, “Health is Wealth”. Rightly so because unless you are not healthy, you won’t be able to enjoy anything in life. This is what I recently realized when an invite to attend Avari Towers Karachi’s OSG landed in my mail. Excited to see what lies within, I decided to pay them a visit. Continue reading

New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

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Karachi Literature Festival 2017 – A Treat for the Mind

There are very few people who get excited when it comes to books. Though I am not a book worm or someone who has a treasure of shelves filled with books, thanks to online reads, I make sure I attend literature festivals to keep myself updated with the latest additions in this arena. This time around, my father, whose favorite genre is politics, was also in town so I decided to visit the then upcoming Karachi Literature Festival 2017.

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Lenovo Launches Revolutionary Moto Z in Pakistan

Motorola is back in the game with its new Moto Z. The new smartphone range was launched on February 17th, 2017 by Lenovo through its subsidiary Motorola Mobility. The most talked-about features of the new phone, besides its thinness, are its Moto Mods. Continue reading

Last week I happened to go to a Bloggers’ Meet up which was about the launch of a new app called ‘Tapmad’. For which, I had to miss out on my favorite drama and on my way I couldn’t help but thinking about catching up the episode on YouTube later that night. Little did I know at that point that I am going to get a permanent solution to watching TV while on the go!

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2 Reasonably Priced Phone Brands I Wish to see in Pakistan

If you ask me, I am one of the most unsatisfied smartphone customers (blame my excess usage of social media apps and online reading habit for it). Anyways, so, ever since I have been deprived of my Samasung Galaxy S3 on gun point, a.k.a mobile snatching, my life has been terribly miserable. I couldn’t find a single smartphone that can work effectively without getting hung or confused at what I am commanding them. LOL.

Jokes apart, one day when my Huawei P8 Lite completely refused to start and did not cooperate, I was forced to search about the best phones I can get in the most reasonable price. Though some of these brands are available locally through black market, I usually prefer going for brands that are officially available in Pakistan.

Cutting the long story short, out of four best phones that I came across, two of them aren’t available in Pakistan yet. Sigh and sobs!

How I wish these brands were available in this part of the world as well (I hope so they will think about it soon)

Xiaomi

It was the first brand that popped up in my search bar, so I will definitely start with it. Headquartered in China, Xiaomi is determined to introduce the high quality latest technology in an affordable rate. They are already present in Singapore, Philippines, Malaysia, India, Brazil and Indonesia. I hope they further expand their market to Pakistan. So far, their most loved brands by consumers are

Xiaomi Mi Mix

It is the latest addition in Xiaomi’s family. The most futuristic phone with 91.3% screen to body ratio. The almost no-edges design wasn’t easy to develop and required a lot of work in other areas too. Apart from great design, Xiaomi Mi Mix offers 6 GB RAM, 16 MP rear camera, 256 GB storage and a battery of 4400 mAh.

Other notable devices by Xiaomi are:

· Xiami Mi 5

· Xiaomi Mi 4i

· Xiaomi Redmi Note

· Xiaomi Redmi Note 4G

· Xiaomi Redmi 3S Prime.

iDroid USA

In 2012, five entrepreneurs decided to open up a small startup that has now grown up to become a full-fledged organization. iDroid USA aims to become the market leader with its cutting edge technology and this mission is the reason they are relying on extremely sophisticated and advanced research methodologies.

iDroid Royal V7

This phone is just perfect for anyone who is looking for a good camera. Its 13 MP rear and 5 MP front cameras are ideal for HD pictures and shoots. V7 is actually a Phablet with 540×960 pixel resolution. With 1 GB RAM and 8 GB ROM, which is comparatively a bit less than other vendors, this phone offers a decent design, which is unlikely to be found in other counterparts. Instead of round edges, V7 has rectangular corners to give you a premium feel.

Other phones of iDroid that I look forward to are:

· iDroid Apache G6

· Tango 2 White

· iDroid BALR X7

· Tango A5

Apart from these, I would really like to see Amazon phones making their way in the Pakistani market. However, I think these two brands will probably be successful in making me forget my previous phone by staying with me through thick and thin. RIP Samsung Galaxy S3!

Yayvo Launches iDroid in Pakistan

Smartphones have given rise to a whole new level of a digital world we live in. Be it shopping from your favorite brands, interacting with your distant friends/relatives or opting for an online service to get your work done, we have become totally dependent on our smartphones. Continue reading

The Golden Chick that everyone is After in K Town

Now that you are here to find out the chick, let me tell you, you won’t regret reading about the tenderness and juiciness this scrumptious delicacy is made of. C’mon, do not be a pervert. We are talking about Golden Chick, the new chicken outlet that is winning the hearts (and tummies) of Karachiites and not the one you were thinking about 😉

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Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

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New Sensation in Town – Hollywood Nail Factory

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So, it was a boring and a seemingly never-ending day when all of a sudden colors started to spread on my timeline. Beautiful and amazing nail arts they were, just what I wanted to cheer myself up. After a while, one of the friends tagged in a post that we are going to have a ladies day out at Hollywood Nail Factory on Tuesday at Zamzama Mall, Karachi. The rest of the day was just difficult to pass amid all the excitement. For the first time in my life, I Googled ‘Nail Arts’, yes, I did that so that I can have the best nail art to beautify my hands! Continue reading

5 Things You Ought To Learn Before Starting Online Marketing

The internet is a cluttered place. You find here people, millions of companies and their representatives bragging about their products. Each one of them wants to be the market leader. However, only the one with the loudest voice grabs the largest market share. They then enjoy this premium position until someone else comes up with a louder message and replaces them.

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This is Pakistan – #SonehraPakistan

Pakistan is one of those countries which have been struggling since its birth. This country has seen a lot in its 68 years of independence – be it losing a part of it (East Pakistan), defending itself on several fronts from enemy’s attacks or fighting terrorism which is aimed at weakening it. However, despite all these sad state of affairs and challenges, there is one thing that overshadows everything – that is the beauty of Pakistan and the contribution of its people towards the betterment of the world. This is the brighter picture of Pakistan that needs to be highlighted so that people can see the real Pakistan – Sonehra Pakistan. Continue reading

How to Survive the Social Media War

With the advent of social media, even mute individuals have started speaking. They share their thoughts; explain events and their details in ways most profound public speakers cannot do. This is the power of words and undoubtedly the miracles of social media.

The online world of social media is dynamic and fast-paced. It changes in seconds and require you to do the same. If you think that a company page you created a couple of years ago is enough to build good reputation of your company, you are day-dreaming. Continue reading

It’s All about Faking Your Social Life Online

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I think social media is the new synonym for ‘depression’. Why? Because (a) every time you log in there someone is at a rocking concert or is heading out to a hip spot to hang out with their friends (b) If you are not a social butterfly or not hanging out at that time, it makes you feel jealous. This can lead to FOMO – Fear Of Missing Out – which, obviously, is a kind of depression. And you surely do not want to suffer from it. Continue reading

Be There For Pakistan All Year Round!

I was still in awe after seeing the Tapal Danedar’s interesting OOH when almost everyone on my timeline started talking about ‘Let’s Be There For Pakistan not just on 14th August but all year round!’ video. Surprisingly, it was by Tapal too. I clicked on the link and got hooked to the screen. Continue reading

Negative Impacts of Social Media on Your Business

What? Do you read it write? Does the writer literally mean this?

Could there be any negative impacts of social media on your business? Then what about all those hundreds of thousands of articles and publications on the internet that advocates having presence on social media? Continue reading

‘MOOR’ infuses a spirit of patriotism in the masses with its Premier

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‘Moor’ a film by azadfilm company and Mandviwalla Entertainment, is releasing across Pakistan this Independence Day

Karachi – 10th August, 2015: Joint production of azadfilm company and Mandviwalla Entertainment Moor, was screened last night at the premier held in Karachi. The thought provoking film is directed by Jami and is inspired by true events. Moor which translates to ‘Mother’ is an emotional tale of heartfelt patriotism, the fight against corruption and prevalence of good versus evil. Continue reading

Why Do Businesses Use Social Media to Influence People?

To be very frank, I was least bothered about ‘social media marketing and its impacts’ unless I started looking for a job in the same line. The fear of questions related to this topic to be asked in interviews compelled me to search more and more about it. The result; here I am able to write a whole article on this amazing topic. I hope it will help you to mark your own presence in the digital world. Continue reading

Irresistible Social Media

Is not using social media tools to boost your business a wise action?

Who would have thought that one day the world would become an integrated market; that no matter where you manufacture your product or service, you can send it to millions of customers around the world. Continue reading

5 Deadly Sins of Social Media Marketing

Today, almost every organization has embraced social media. Still, we see only few frequently there; others are active only once in a blue moon.

Since digital media does not allow any mistakes, you have to be very careful when dealing with it. One single mistake -any typo, false claim or amateur photo editing and you are out of competition . What remains after this is sarcastic jokes and digital impersonation of your mistake, reminding people of it time and again. Continue reading

My Take on Telenor Fashion Pakistan Week 2015!

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There was glitz, glamour, fashion, fun and what not? It was Telenor Fashion Pakistan Week Summer / Spring 2015 (TFPW15) that kept the whole country captivated for a good four days. Kicked off on March 31, 2015, the event wowed the audience and garnered a lot of media attention due to the multitude of designers who were determined to justify their selection in the show. Continue reading

The Indigestible Truth About Your Social Media Friends

So, you have got 4,375 friends on Facebook, 11, 028 are following you on Twitter and 15, 980 professionals are cFacebook-imaginary-friends-comiconnected with you via LinkedIn, and you boast these figures? Do You? If you do, then I am afraid you need to think again if this is actually what you want. Reexamine the list and try to remember the faces and names you truly know. How many of them can you trust with your shared information?

Find it difficult to recall oodles of contacts there? Do you really think the ‘unknowns’ can keep your information, pictures and data private or are they the ones who randomly leak your family and personal photos on the internet and then a friend calls you up and congratulates you on being a ‘Hot topic’ on the internet today? Continue reading

FoodPanda iDonate Campaign – Because #FoodPandaCares

iDonate-1200x627-1FoodPanda has taken digital marketing to a whole new level with the launch of its recent ‘FoodPanda iDonate’ campaign. The unique and innovative campaign revolves around the idea of feeding the underprivileged during the month of Ramzan which is otherwise known as the #MonthofBlessings. This campaign invites people to interact with the food giant on social media platforms such as Facebook and Twitter to generate donations. For every interaction, FoodPanda will be donating a certain amount to Edhi Foundation and Saylani Welfare Trust. Continue reading

The Best of Mercedes Benz Pakistan Fashion Week Doha 2015

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Pakistan Fashion Week Doha (PFW Doha) started on April 30th 2015 in Doha and continued till May 1st, 2015. As I have already discussed in my previous blog, a number of local designers from Pakistan participated in this fashion show. While some of the collections surprised the attendees with their sheer creativity, some of them were not at par with the international fashion standards and failed miserably at fulfilling the expectations of the audience. Continue reading

Are Your Private Facebook Messages Really Private?

The good thing about Facebook is that you can either talk to your friends ‘publicly’ (via their wall) or simply message them privately. Many of us use the latter option for sharing videos and links with selected audience. The flabbergasting fact is that someone is keeping an eye on your private chat as well.

Yes, Facebook is tracking down the number of links of pages that are shared either publicly or in private. Not only do they are monitored regularly, they are also added to the total number of ‘Likes’ a page has. Continue reading

Know Your Social Media Personality

Today, if you tell someone that you are not on social media, specially on Facebook, they will certainly give you a second look, ask about the reason of not being there and advice you to be there as soon as possible by telling you the myriad of fascinating things you can find there. Continue reading

Say No To Dowry, Bring Innovation in Relationships!

“Woman commits suicide with 2 children over dowry”

“Woman ends her life for not bringing enough dowry”

“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.


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Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones. Continue reading

Brumano – Men’s Heaven for Online Shopping

One fine day, I was scrolling through my Facebook timeline and I came across a handsome guy donning an absolutely stunning shirt. Inspired by the amazing print, I took a look at the page Brumano and was awestruck to see their unusually fascinating men’s clothing range. They have everything required to make man a gentleman. From shirts, trousers, polo shirts, jackets, sweaters and accessories, the website is a game changer in men’s fashion. Continue reading

Discover The Beauty of Pakistan with #TelenorRawaan

The marketing strategies for telco brands had been a bit mainstream and obvious in the past few years. It either used comic, satire or unnecessarily stretched dance numbers to convince users to switch to their network. Though these tactics are entertaining and fun to watch, they seriously lacked inspiration. However, recently while watching the #TelenorRawaan ad, I was hooked to the screen.

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Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

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Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones.

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The event was attended by social media influencers, socialites, celebrities and other renowned personalities. Mr. Andy Yan, Vice President of Infinix Mobility unveiled the products and briefed the audience about their features. Continue reading

How to Choose School Bundle in Best Prices?

 

Cover PhotoIt is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Shopping for books and uniforms can be really stressful and costly at times. It takes time to master the art of creating the best bundle of all your essentials that also fits your budget. Continue reading

HTC Comes Back to Pakistan!

I am not a very tech-savvy person; however I am always searching for a smartphone that offers exceptional experience. This time around, I was eyeing at HTC Desire 626G. However, to my disappointment, there was no local distributor of HTC in Pakistan. Then one day, I stumbled upon a news piece announcing that HTC is soon going to be launched in Pakistan by Muller and Phipps (M&P). I was already excited and this excitement doubled up when I received the invite to the launch event of #HTCPakistan.

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#TangMissedCall – A Unique Way to Celebrate Mother’s Day

Over the years, Mother’s Day has become a great platform for children to appreciate the efforts and love of their mothers. This year too, a number of brands came up with exciting campaigns to commemorate this day. However, once campaign that caught my attention was #TangMissedCall.

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Mountain Dew’s #CopterHunting Where You Hunt and Win!

Mountain Dew is that one brand which never ceases to impress me.  Be it their interesting TVCs or even engaging online activities along with digital integration. The brand sure knows how to grab the attention of its audience. Continue reading

Top 6 Reasons Why Shopaholics Find Ocean Mall an Attractive Destination

Karachi city has been bustling with shopping malls lately. And why not? Being the biggest and busiest city of Pakistan, we, Karachiites certainly need some recreational activities (read: shopping ) and nothing seems better than a mall for this purpose where everything is available under the same roof.

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RB’s Pilot Project Promises Huge Breakthrough In Reducing the Incidence of Diarrhoea

Sargodha, April 12, 2016: Reckitt Benckiser Pakistan (RB), manufacturer of Dettol, has announced its long-term commitment to fighting diarrhoea and improving health and hygiene practices in Pakistan during a press briefing held at Dhori village in Sargodha district. The announcement was made by Patricia O’Hayer, Global Head of External Communications and Affairs during her visit to Pakistan to evaluate the progress of the pilot project. Continue reading

Lay’s Lights Up Karachi With Its New Out of Home Branding

When it comes to amazing campaigns and creative OOH advertising, there is one name that pops up in my mind – i.e. Lay’s Pakistan. And why not? If I look back at the recent campaigns the brand has come up with such as #LaysLegends, #CleanAndGreen #CricketCrunch, its association with UEFA Champion’s League, choosing Messi and Wasim Akram as its brand ambassadors and now installation of this giant creative football stadium at The Palm, Karachi, the brand has never ceased to amaze me. Continue reading

Lay’s Trashformers Transformed Karachi Beach

Recently Lay’s Pakistan has been very active with its corporate social responsibility campaigns. The latest campaign that talks about the love for Pakistan featuring Wasim Akram tells us how empty Lay’s packs can be used to grow plants for a clean and green Pakistan. The second part of the campaign focuses on a beach activity in Karachi in which some youngsters took part in cleaning activity and used the recyclable trash for holding trash. The main objective of the campaign is to motivate consumers to enjoy the little joys of life while having their favorite chips. Continue reading

Lay’s Promotes a #CleanAndGreen Pakistan with #PlantAPack Campaign

Lay’s Pakistan has been making news for quite a while now. First off, they came up with a mesmerizing campaign featuring #AkramAndMessi (Waseem Akram and Messi) which made the audience applaud the wonderful combination of the duo and now the latest bumper of Wasim Akram where he is promoting a CSR message of making Pakistan clean and green.

Sounds interesting, right? It indeed is. It has been a while, I have seen some brand with a good and constructive message. The objective of this campaign is to convince people to use the packs of #Lay’s and plant a tree. Wondering how is it possible? It is very simple. Just turn the empty pack of the chips inside out and fill it with soil. Now sow seeds in it and tada!! You have contributed your part in making a eco-friendly environment. Continue reading

#Lays #YogurtAndHerb Comes Up With #CleanAndGreen Message!

Recently #Lays Pakistan released a TVC featuring two legends Wasim Akram and Messi for the launch of its new flavor #YogurtAndHerb. The finest players from the worlds of Cricket and Football received a huge response from the fans across Pakistan and worldwide. Continue reading

Cinepax Cinemas Website Launch

 

 

Team at Cinepax[Karachi: 15th January 2016] With recent successful campaigns, such as Spectacular Holidays and a trip to Prague. Cinepax ups the ante and takes it to a whole new level with the launch of their new and improved website, www.cinepax.com, giving online purchase a whole new meaning for movie watchers across Pakistan. Continue reading

#BigThickSmiles at Karachi Eat this weekend

BTB at Karachi EatKarachi, Friday, 22nd January 2016: This weekend, at Karachi’s largest food festival, the third annual Karachi Eat being held at Frere Hall, Big Thick Burgerz (BTB) is introducing a campaign to help spread smiles to the entire city. They claim that for every 10 burgers sold at the festival, 1 will be served to a hungry street child. Continue reading

#AkramAndMessi feature in Lay’s Pakistan’s latest TVC!

Yes, this has happened already. The two legends were seen side by side each other in the new amazing TVC released by Lay’s Pakistan.  The legends in their own respective fields i.e. Cricket and Football have sparked the interests of aficionados from both the games. No wonder the internet was abuzz with the pre-hype and hype of the ad even before it was released. #YogurtAndHerb flavor is introduced in the same ad. Continue reading

#HouseOfZunn launches #EssenceCollection2

The famous clothing brand, House Of Zunn launched its Essence Collection 2 on 21st November, 2015. The collection’s announcement was made online by the brand by sharing some Behind the Scenes (BTS) from the shoot of this campaign. Continue reading

2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 3,200 times in 2015. If it were a cable car, it would take about 53 trips to carry that many people.

Click here to see the complete report.

Mobilink Talks About #AaRahaHaiX

So, I logged in on Twitter yesterday and the only thing I saw there was that everybody was talking about their X-es, strange, right? I was shocked too. Then I started reading the tweets on this hashtag “#AaRahaHaiX” and got to know that something exciting is coming up in the telco sector. Now guess which company is going to launch this new product, the rumor has it that it is Mobilink. Continue reading

Avail 40% Discount on Pizza Hut, Burger King and TGIF in December

12308468_729459693821726_4724061507610179876_n (2)December brings with itself a lot of excitement. The celebration of Christmas, New Year and DISCOUNTS! Yes, this time around the big news is that not only clothing and lifestyle brands are offering off, some giant food chains such as Pizza Hut, Burger King and TGIF are also offering flat 40% off on the entire bill during the whole month of December. Continue reading

Al-Zohaib Textile to launch their Winter Collection nationwide on Nov 27th

[Karachi: 26 November, 2015] Al-Zohaib Textile, one of the leading textile companies in Pakistan, will be simultaneously launching their much awaited Winter Collection, titled #WintryBreeze, in leading stores all across Pakistan, and will also be available for purchase via the #AlZohaib e-store, from 27th November 2015. Continue reading

Garnier continues to captivate audiences in Pakistan

Karachi November 23, 2015: The Freestyle linchpin Sean Garnier continues to dazzle audiences across Pakistan with his breath-taking skills and trickery that have rightfully put him at the top of the world in his sport. Continue reading

Nestle Pakistan Creates Awareness about the First 1,000 Days of a Child’s Life

Children are a gift of God. No doubt they need to be handled with care all the time – from the moment they are born to the age they enter adulthood. However, the most crucial phase is right after the birth till they are two years old. This is the time when children start learning the most. This is the time when they are growing and need a healthy lifestyle that can make the foundation of a happy and balanced life later on. Since there is a lack of awareness in our society about what diet should be given or not to these children, Nestle Pakistan decided to take an initiative and embarked on a mission to let mothers know about the ‘Start Healthy, Stay Healthy’ campaign. Continue reading

A #CupofFreedom That Outshone All Other Campaigns This Independence Day!

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When it comes to advertising and creativity, sky is the limit. This idiom stands true for Tapal Danedar which did something outstanding this Independence Day to outshine all other campaigns designed especially for this day. While every brand was trying to outdo others, Tapal Danedar’s billboard grabbed the attention of Karachiites with its backlit billboard at Two Swords (Do Talwar), which is one of the highest traffic areas in town. Continue reading

The Season of Fashion Is Finally Here With Telenor Fashion Pakistan Week!

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Ask me how many seasons are there in Pakistan and I will tell you there are five; namely Spring, Summer, Autumn, Winter and Fashion. Yes, though we follow fashion throughout the year, we enthusiastically celebrate it in this season. Extending the tradition of enriching our lives with the most stylish and captivating happenings from the world of fashion, this year too Fashion Pakistan Week (FPW) is going to organize a star-studded event starting from March 31st, 2015 in Karachi. The event, which is a huge platform for designers to impress the audience with their jaw-dropping designs, will last for three days. Continue reading

The Value of One Facebook ‘Like’ For Your Business

 

Use the power of this influential media to garner huge audience of customers to boost your sales

There was a time when every business had to use unique marketing tools to get noticed. The time has changed now. Today, irrespective of what tactics and strategies you are implementing, your presence on social media is considered to be a must. Your consumers expect you to be there. They want to show their friends that they use your brand. It is a kind of privilege for them – especially if you are a leader in your sector. Therefore, your absence there might upset your audience and this is what you never want to happen. Continue reading