I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.