Coke Studio Introduces Music for the Deaf!

 

Team Coca-Cola Pakistan with students and management of Deaf Reach School at the launch event of Coke Studio for the Deaf community. #CokeStudio9I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio. Continue reading

Coke Studio Season 9 set for launch: Will feature Amjad Sabri

 

Amjad Sabri

Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai. Continue reading