Shahbaz Maqsood Khan is no longer a part of Jazz and we can’t stop talking about him

Shahbaz Maqsood Khan, the formidable Director Brands and Communications of the biggest telecom brand of Pakistan, Jazz has moved on to newer avenues.
The portfolio of his achievements during his two-and-a-half-year stay is very impressive. Under his leadership, Jazz overturned its slide into becoming the market leader in terms of sales and subscriber growth. He architected and executed the re-emergence of Jazz as an umbrella brand to different verticals and setting the course for its digital ambition.
Within the organization, he was instrumental in removing red-tapism and creating a more productive, effective and streamlined marketing department. Handling the media, he brought in cost-effective and fruitful strategies to make Jazz a brand on top on everyone’s mind. He expanded the brand’s scope from being a mere commercial entity to a more altruistic corporation with a purpose. A marketer par excellence, the brand won PAS awards year after year under him.
Mr. Khan led the way to the highly successful collaboration with Lahore Qalandars which led to the world’s largest cricket talent hunt initiative Jazz Rising Stars. The award-winning initiative has changed the fate of aspiring cricketers who are bringing fame to the country. He played an instrumental role in the merger between Jazz and Warid and its ongoing transition, making it the most loved digital company. Fearless and strategic, Shahbaz Maqsood Khan has played a pivotal part in the launch of Veon, a global platform that is changing digital lifestyles of Pakistanis.
Diligent, dedicated and a thoroughly experienced professional, Shahbaz Maqsood Khan has been a great asset for Jazz and his expertise would be missed.
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Why Do Businesses Use Social Media to Influence People?

To be very frank, I was least bothered about ‘social media marketing and its impacts’ unless I started looking for a job in the same line. The fear of questions related to this topic to be asked in interviews compelled me to search more and more about it. The result; here I am able to write a whole article on this amazing topic. I hope it will help you to mark your own presence in the digital world. Continue reading

Say No To Dowry, Bring Innovation in Relationships!

“Woman commits suicide with 2 children over dowry”

“Woman ends her life for not bringing enough dowry”

“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.


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Discover The Beauty of Pakistan with #TelenorRawaan

The marketing strategies for telco brands had been a bit mainstream and obvious in the past few years. It either used comic, satire or unnecessarily stretched dance numbers to convince users to switch to their network. Though these tactics are entertaining and fun to watch, they seriously lacked inspiration. However, recently while watching the #TelenorRawaan ad, I was hooked to the screen.

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Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

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