If you ask me, milk is the most underrated commodity. There was a time when no advertisements were done to captivate the attention of customers. However, with the passage of time, brands realized the potential in this segment and began marketing their milk as the most important commodity in a man’s life. Though everyone recognized this fact already in their subconscious mind, banded milk advertisements made loud and clear statements to reinstate the fact strongly. Having said that, each brand came up with their own USP to attract consumers.
Among all this, Nurpur positioned itself as a brand that it true to its “promise” of providing pure milk to the customers. And trust me, never did once they do mention it in their TVC. In fact, the TVC uses an undertone to communicate the message. There are no dialogues involved and the soothing music takes you back to imagining your own family life. To create an emotional connection, there are two cute children who are helping their mom in the kitchen. Sounds familiar, eh? Yes, because admit it or not, we all have tried doing it at some point in our lives. It shows a traditional morning routine of a happy family who is enjoying the most important meal of the day i.e. breakfast. The close up shots of food, tempting sights and whiteness of the milk that is highlighted again and again is a reminder of how pure is their main band attribute.
This is not the first time Nurpur has come up with such an aesthetically pleasant TVC that resonates in our minds. I clearly remember how I used to wait for their brilliant TVC right before Sehri time last Ramzan. I think that was the first ad after the rebranding and repositioning of the brand. I am glad the brand has not lost the tack and is still keeping its uniqueness intact with this new TVC. Definitely looking forward to what they have to offer next!
Follow the campaign hashtag: #HouseOfNurpur for more details