Shahbaz Maqsood Khan is no longer a part of Jazz and we can’t stop talking about him

Shahbaz Maqsood Khan, the formidable Director Brands and Communications of the biggest telecom brand of Pakistan, Jazz has moved on to newer avenues.
The portfolio of his achievements during his two-and-a-half-year stay is very impressive. Under his leadership, Jazz overturned its slide into becoming the market leader in terms of sales and subscriber growth. He architected and executed the re-emergence of Jazz as an umbrella brand to different verticals and setting the course for its digital ambition.
Within the organization, he was instrumental in removing red-tapism and creating a more productive, effective and streamlined marketing department. Handling the media, he brought in cost-effective and fruitful strategies to make Jazz a brand on top on everyone’s mind. He expanded the brand’s scope from being a mere commercial entity to a more altruistic corporation with a purpose. A marketer par excellence, the brand won PAS awards year after year under him.
Mr. Khan led the way to the highly successful collaboration with Lahore Qalandars which led to the world’s largest cricket talent hunt initiative Jazz Rising Stars. The award-winning initiative has changed the fate of aspiring cricketers who are bringing fame to the country. He played an instrumental role in the merger between Jazz and Warid and its ongoing transition, making it the most loved digital company. Fearless and strategic, Shahbaz Maqsood Khan has played a pivotal part in the launch of Veon, a global platform that is changing digital lifestyles of Pakistanis.
Diligent, dedicated and a thoroughly experienced professional, Shahbaz Maqsood Khan has been a great asset for Jazz and his expertise would be missed.
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Why is Bioderma SENSIBIO H2O on my list?

So, recently I started noticing that make up build up is spoiling my face (not that I am a model already :p) but seeing traces of lipstick and foundation on the sponge everytime I sat to cleanse my face wasn’t a good sight.

I asked around some fellow bloggers and did my research too. Finally agreeing on trying the Bioderma Sensibio H2O. As soon as I came from work, the first thing I wanted to do was to wash face, because of the make-up. But isn’t this what I do always and it never pays off! Continue reading

Living Your Life Is #NotAFailure

Each day we see a number of sponsored or paid content on our timelines, thanks to influencer marketing. However, not all the hashtags make us click on them and follow the content.

One such interesting campaign that recently caught my attention belongs to National Food Limited. While I was reading stories on #NotAFailure, I came across this TVC on my Twitter.

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Meri Shaan Mera Pakistan Part 1.

 

Karachi is a beautiful city that is home to many people but this beauty can not be preserved if the people are not willing to keep their city clean. In order to take a step forward and beautify those areas of our city once again, EFU Life initiated the project “Meri Shaan Mera Pakistan” which had been successful in painting a 2000 sq ft wall at Ayesha Manzil. Continue reading

3 Dinner Party Dishes You Should Serve!

Hosting a dinner party is a ton of work. Planning the menu, setting up the dinner table,cleaning the house and finding the perfect outfit that will make you look fab in every picture is,indeed, exhausting so here are a few dishes you can serve that are tasty,easy to make and will have all your guests in awe of your cooking skills!

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3 Sales All You Ladies Need to Check Out!

Pretty Pretty

Dresses like these available at Ego Stores and Online! Rs.1837

Summers have been around for some time so it’s obvious all these clothing brands will launch their attractive summer sales to blow away all the fashionable women looking to get their hands on the best of the best for an affordable price. All of the stores mentioned in this article are offering discounts on their clothes so do have your wallets ready because these deals are too good to pass up on!  Continue reading

3 Pasta dishes You’re Missing Out On!

Whenever we go out to eat or order in and we don’t like what is on the menu (mostly because we can’t pronounce the dish’s name ) the safest bet is Pasta because what can go wrong with Pasta.Even though everyone loves all types of Pasta dishes, we are never completely satisfied with the taste and are always looking for that Pasta that will blow your socks off.In order to help you fulfill that dream of finding the right Pasta, here are 3 Pasta Dishes that will have you head over heels for them! Continue reading

Top 3 Countries to Visit in SE.Asia

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If you’re confused about where to go this summer then you’ve come to the right place because I’ll be telling you about the 6 best countries you can visit in Southeast Asia.No need to worry about the reliability of this list because I’ll be telling you everything from personal experience! Hope your passport’s up to date because you would not be able to waste any more time after reading this article! Continue reading

3 Things you can’t miss in Athens,Greece!

Greece is a popular tourist destination yet people still struggle to have a good Greek experience.I’m going to be giving you some tips on where to go and what to do so that you don’t waste time stressing out during your vacation.

The ideal months to visit Greece in are August to November when it’s a little chilly but you can still feel the warmth.Athens Eleftherios Airport isn’t that big and you’ll be out in the city within the hour of your arrival~The people are extremely friendly and welcoming and are particularly fond of Pakistanis! Continue reading

Passion for new Fashion!

Why is fashion every woman’s weakness? What makes her yearn for that Balmain Dress or those new Prada bags that smell like money? Is it the joy they feel when they hear other women gasp when they see her wearing the dress that’s “in” these days? Perhaps. Is it the fact that, deep down, even the most modest woman likes to show off her clothes and feel accepted? Maybe. But the main reason she wants to surround herself with gorgeous and ridiculously priced dresses is self-satisfaction. Continue reading

Make up Studio Bloggers Meet at Lucky One Mall

Makeup is something most girls can’t resist to. This perhaps is the reason, I ran to Lucky One Mall when I heard there is a bloggers meet that is happening at Make-up City. Matlab, it is like going to heaven :p

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Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall Continue reading

A Day with Avari Towers Karachi’s #OSG

They say, “Health is Wealth”. Rightly so because unless you are not healthy, you won’t be able to enjoy anything in life. This is what I recently realized when an invite to attend Avari Towers Karachi’s OSG landed in my mail. Excited to see what lies within, I decided to pay them a visit. Continue reading

Shan Did What No One Else Has Done Before – #KhaanaWithParosi

If we look around, all we see are brands advertising left, right and center. This has somewhat diminished the charm of advertising and savvy consumers are less likely to be wowed with the clichéd ads. Considering the scenario, Shan came up as a cutter breaker with its new TVS #KhaanaWithParosi.

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Redmi 4X Launch in Pakistan

PRESS RELEASE

Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies

With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market

The world’s leading technology company Xiaomi launched Redmi 4X in Pakistan through distribution partner SmartLink Technologies. Continue reading

Lux Style Awards 2017

On 19th April the area around the Expo Centre was glittering, later I came to know it was because of the whole glitterati of the Pakistan aka Pakistan Fashion and Film Industry, which was assembled for the Lux Style Awards of 2017. Many people commented that it was an evening of many firsts; Atif Aslam hosted the show for the first time since it started in 2002, Noman Ijaz attended the awards for the first time and most importantly the event packed up around midnight!

Also dubbed as Pakistani Oscars, LSA is the most important and prestigious award show for the Pakistani film and fashion fraternity. This year the show was directed by fashion icon Hasan Shahryar Yasin (HSY). Red Carpet commenced around 5 pm and was full of glam and glitz the film fraternity is famous for. Continue reading

New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

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Karachi Literature Festival 2017 – A Treat for the Mind

There are very few people who get excited when it comes to books. Though I am not a book worm or someone who has a treasure of shelves filled with books, thanks to online reads, I make sure I attend literature festivals to keep myself updated with the latest additions in this arena. This time around, my father, whose favorite genre is politics, was also in town so I decided to visit the then upcoming Karachi Literature Festival 2017.

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Lenovo Launches Revolutionary Moto Z in Pakistan

Motorola is back in the game with its new Moto Z. The new smartphone range was launched on February 17th, 2017 by Lenovo through its subsidiary Motorola Mobility. The most talked-about features of the new phone, besides its thinness, are its Moto Mods. Continue reading

Last week I happened to go to a Bloggers’ Meet up which was about the launch of a new app called ‘Tapmad’. For which, I had to miss out on my favorite drama and on my way I couldn’t help but thinking about catching up the episode on YouTube later that night. Little did I know at that point that I am going to get a permanent solution to watching TV while on the go!

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2 Reasonably Priced Phone Brands I Wish to see in Pakistan

If you ask me, I am one of the most unsatisfied smartphone customers (blame my excess usage of social media apps and online reading habit for it). Anyways, so, ever since I have been deprived of my Samasung Galaxy S3 on gun point, a.k.a mobile snatching, my life has been terribly miserable. I couldn’t find a single smartphone that can work effectively without getting hung or confused at what I am commanding them. LOL.

Jokes apart, one day when my Huawei P8 Lite completely refused to start and did not cooperate, I was forced to search about the best phones I can get in the most reasonable price. Though some of these brands are available locally through black market, I usually prefer going for brands that are officially available in Pakistan.

Cutting the long story short, out of four best phones that I came across, two of them aren’t available in Pakistan yet. Sigh and sobs!

How I wish these brands were available in this part of the world as well (I hope so they will think about it soon)

Xiaomi

It was the first brand that popped up in my search bar, so I will definitely start with it. Headquartered in China, Xiaomi is determined to introduce the high quality latest technology in an affordable rate. They are already present in Singapore, Philippines, Malaysia, India, Brazil and Indonesia. I hope they further expand their market to Pakistan. So far, their most loved brands by consumers are

Xiaomi Mi Mix

It is the latest addition in Xiaomi’s family. The most futuristic phone with 91.3% screen to body ratio. The almost no-edges design wasn’t easy to develop and required a lot of work in other areas too. Apart from great design, Xiaomi Mi Mix offers 6 GB RAM, 16 MP rear camera, 256 GB storage and a battery of 4400 mAh.

Other notable devices by Xiaomi are:

· Xiami Mi 5

· Xiaomi Mi 4i

· Xiaomi Redmi Note

· Xiaomi Redmi Note 4G

· Xiaomi Redmi 3S Prime.

iDroid USA

In 2012, five entrepreneurs decided to open up a small startup that has now grown up to become a full-fledged organization. iDroid USA aims to become the market leader with its cutting edge technology and this mission is the reason they are relying on extremely sophisticated and advanced research methodologies.

iDroid Royal V7

This phone is just perfect for anyone who is looking for a good camera. Its 13 MP rear and 5 MP front cameras are ideal for HD pictures and shoots. V7 is actually a Phablet with 540×960 pixel resolution. With 1 GB RAM and 8 GB ROM, which is comparatively a bit less than other vendors, this phone offers a decent design, which is unlikely to be found in other counterparts. Instead of round edges, V7 has rectangular corners to give you a premium feel.

Other phones of iDroid that I look forward to are:

· iDroid Apache G6

· Tango 2 White

· iDroid BALR X7

· Tango A5

Apart from these, I would really like to see Amazon phones making their way in the Pakistani market. However, I think these two brands will probably be successful in making me forget my previous phone by staying with me through thick and thin. RIP Samsung Galaxy S3!

When Art Speaks, Woven Stories Come into Being!

I have not met a single person in my life who doesn’t admire good art. People of all ages have their own opinion when it comes to appreciating their favorite artwork. However, if there is anything that is receiving a huge round of applause from everyone recently, that is Woven Stories. Continue reading

Yayvo Launches iDroid in Pakistan

Smartphones have given rise to a whole new level of a digital world we live in. Be it shopping from your favorite brands, interacting with your distant friends/relatives or opting for an online service to get your work done, we have become totally dependent on our smartphones. Continue reading

Call the Band Celebrates 15 Years With Fans!

There are very few artists who give value to their friends, let alone celebrate their fifteen years of association with a dedicated hashtag. Sounds strange, right? Well, this certainly is not. A few days back I saw posts with #15yearswithcallfans being shared on my social media timelines. Excited to read the name “Call” I decided to examine the hashtag and it got better with every passing minute.
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Turkish Food Festival at Asia Live, Avari Towers – Review

If you have lived in Turkey or enjoyed their traditional food in the Middle East before, you will definitely know my struggle to find the similar authentic Turkish taste in Pakistan. So, after I was disappointed in finding the best Hummus in Karachi that tasted exactly like the one they have in the Middle East, a friend referred me to the ongoing Turkish Food Festival at Avari Towers. Intrigued by the name only, I decided to give it a try because among all the high end hotels I know; only Avari Towers is well-known for celebrating food festivals from different regions where they do not compromise on the taste and quality. Continue reading

The Golden Chick that everyone is After in K Town

Now that you are here to find out the chick, let me tell you, you won’t regret reading about the tenderness and juiciness this scrumptious delicacy is made of. C’mon, do not be a pervert. We are talking about Golden Chick, the new chicken outlet that is winning the hearts (and tummies) of Karachiites and not the one you were thinking about 😉

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Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

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I Am Karachi To Host A Grand Music Festival because Music Matters!

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I am a Karachiite to the core. I am happy when this city is happy and I become sad whenever any tragedy happens here. However, I have always tried to focus on the positive aspects instead of the negative ones and learned to love my city despite all its imperfections because I love Karachi! Continue reading

This is Pakistan – #SonehraPakistan

Pakistan is one of those countries which have been struggling since its birth. This country has seen a lot in its 68 years of independence – be it losing a part of it (East Pakistan), defending itself on several fronts from enemy’s attacks or fighting terrorism which is aimed at weakening it. However, despite all these sad state of affairs and challenges, there is one thing that overshadows everything – that is the beauty of Pakistan and the contribution of its people towards the betterment of the world. This is the brighter picture of Pakistan that needs to be highlighted so that people can see the real Pakistan – Sonehra Pakistan. Continue reading

Be There For Pakistan All Year Round!

I was still in awe after seeing the Tapal Danedar’s interesting OOH when almost everyone on my timeline started talking about ‘Let’s Be There For Pakistan not just on 14th August but all year round!’ video. Surprisingly, it was by Tapal too. I clicked on the link and got hooked to the screen. Continue reading

Yasmin Zaman Launches ‘Azaadi Collection’

No matter which race or cast we all belong to, there is one thing that unites us all and that is Pakistan. Having said that, we are all equally excited to celebrate the birth of our beloved country, its independence and our freedom on August 14th each year. This year too, Pakistanis across the globe are preparing to celebrate the Independence Day with great zeal and enthusiasm. Continue reading

‘MOOR’ infuses a spirit of patriotism in the masses with its Premier

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‘Moor’ a film by azadfilm company and Mandviwalla Entertainment, is releasing across Pakistan this Independence Day

Karachi – 10th August, 2015: Joint production of azadfilm company and Mandviwalla Entertainment Moor, was screened last night at the premier held in Karachi. The thought provoking film is directed by Jami and is inspired by true events. Moor which translates to ‘Mother’ is an emotional tale of heartfelt patriotism, the fight against corruption and prevalence of good versus evil. Continue reading

2nd Mercedes-Benz Pakistan Fashion Week – Doha

Pakistani Designers All Geared Up to Rock Doha!

If there is one industry that I think is flourishing exponentially in Pakistan, it is our fashion industry. One after another successful fashion shows in a short span of time are a living proof of what I just said. What makes me even more excited is the fact that the creative work of our fashion gurus is not only appreciated in Pakistan but it is welcomed internationally as well.

Flyer Continue reading

Say No To Dowry, Bring Innovation in Relationships!

“Woman commits suicide with 2 children over dowry”

“Woman ends her life for not bringing enough dowry”

“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.


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Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones. Continue reading

Brumano – Men’s Heaven for Online Shopping

One fine day, I was scrolling through my Facebook timeline and I came across a handsome guy donning an absolutely stunning shirt. Inspired by the amazing print, I took a look at the page Brumano and was awestruck to see their unusually fascinating men’s clothing range. They have everything required to make man a gentleman. From shirts, trousers, polo shirts, jackets, sweaters and accessories, the website is a game changer in men’s fashion. Continue reading

 I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.

Continue reading

Discover The Beauty of Pakistan with #TelenorRawaan

The marketing strategies for telco brands had been a bit mainstream and obvious in the past few years. It either used comic, satire or unnecessarily stretched dance numbers to convince users to switch to their network. Though these tactics are entertaining and fun to watch, they seriously lacked inspiration. However, recently while watching the #TelenorRawaan ad, I was hooked to the screen.

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Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

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Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection. Continue reading

Olivia Kajal – An Affordable Beauty Staple

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I have been using Jordana Black Out and Maybelline Master Drama for a while now. They are the best, however, I wanted a product that is easy on pocket and lasts not longer than 5-6 hours, at least, and there I came across with Olivia Kajal. Continue reading

Pakistan Innovation Foundation: Ijaad Kar, Nakaal na Kar

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{August 17th , 2016} —

The Karachi Innovation Challenge & Hacakthon is an event of Pakistan Innovation Foundation held every year in Karachi to promote the new citizenship idea and startups which can create a better more smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas. Continue reading

Dolmen Malls Celebrate Independence Day with Zeal & Enthusiasm

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If there is one place that Karachiites love to visit during any occasion, be it summer festival, winter festival, Pakistan Day, Father’s Day or even Independence day, i.e. Dolmen Mall. With three malls covering all high-traffic areas of Karachi, Dolmen Group has managed to earn a good reputation for family entertainment. It has interesting activities planned for all and hence, never disappoints. The same happened to us when we decided to visit the mall for the Independence Day celebrations. Continue reading

Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones.

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The event was attended by social media influencers, socialites, celebrities and other renowned personalities. Mr. Andy Yan, Vice President of Infinix Mobility unveiled the products and briefed the audience about their features. Continue reading

How to Choose School Bundle in Best Prices?

 

Cover PhotoIt is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Shopping for books and uniforms can be really stressful and costly at times. It takes time to master the art of creating the best bundle of all your essentials that also fits your budget. Continue reading

Coke Studio Introduces Music for the Deaf!

 

Team Coca-Cola Pakistan with students and management of Deaf Reach School at the launch event of Coke Studio for the Deaf community. #CokeStudio9I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio. Continue reading

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible.
Without wasting any more time, let us take a look at some life-saving beauty hacks that have always saved me whenever I was in beauty emergency.


1.     Fix an Overgrown or Chipped Manicure with an Ombré Effect

No matter how good nail color you have used, after some time, it will either start to fade away or reveal the grown plain nail. For this, you do not have to reapply the lacquer; here is a quick and long lasting fix: use glitter to cover up the plain area. It will look pretty and chic.

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2.     Use Your Lipstick Enhance Your Cheekbone and Eyes

You do not have to carry around a whole make up kit with you all the time. Learn about the multiple uses of a lipstick. It is easy to carry and occupies less space in your bag. Just keep a peach, pink or red lip color with you (according to your skin tone) and use it on your cheeks and eyes to add a little color to your features, and it is done.

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3.     Use Petroleum Jelly to Wipe Off a Messy Eye Liner

Want to apply a perfectly winged eyeliner but cannot pull it off in one go? Here is a tip, apply some petroleum jelly on a cotton swab and remove all the traces of imperfect eyeliner. Now try applying the liner again, and again, if required, unless you get the desired style.

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Use Nude Eye Pencil to Make Your Eyes Look Bigger

There is one thing that always fascinates me in every Disney princess and that is the big beautiful eyes they all have. I always wanted my eyes to look like that and recently found out the secret to having such eyes. The trick is simple. You have to use a nude eye pencil on the lower eyelid to make the eyes look big and wide awake.

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5.     Get Smoky Eyes in Seconds

So, you have to go to a party right after the work and you do not have much time, no problem at all. Just smudge the eyeliner that you have been wearing since morning and it is done!

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You do not have to spend hours to look beautiful. Just know about the right product and its right application at the right time and you are ready to rock anywhere.

Coke Studio Season 9 set for launch: Will feature Amjad Sabri

 

Amjad Sabri

Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai. Continue reading

Coke Studio Season 9 set for launch: Will feature Amjad Sabri

Amjad Sabri 1

Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

With the duo of Bilal Maqsood & Faisal Kapadia of Strings as Executive Producers, the Season will bring together multiple music directors, delivering music of different genres will bring forth the talent of some of the most accomplished and major names of the industry including Noori, Shani Arshad, Jaffer Zaidi, Shiraz Uppal, Faakhir Mehmood and Shuja Haider.

Although Amjad Sabri did not feature in previous seasons of Coke Studio, Tajdar e Haram was performed in Season 8 last year by Atif Aslam, as a tribute to the original performers, Ghulam Farid Sabri and Maqbool Ahmed Sabri. Amjad Sabri had also helped Coke Studio on this rendition. The rendition gained worldwide fame with over 33 million views on digital media. Speaking about his kalaam during the recording in May, the late Amjad Sabri had stated, “About 40 years ago, my father and Nusrat Fateh Ali Khan read this kalaam at a dargah in Karachi and 40 years later, Rahat and I are reading it again (on Coke Studio Season 9).”

“Coke Studio is the ultimate manifestation of Coca-Cola’s music strategy and Season 9 will further strengthen Coca-Cola’s cultural leadership, celebrating diversity while bridging barriers relevant to the youth of today,” stated Rizwan U. Khan, General Manager of Coca-Cola Pakistan, and added, “It is very distressing that Amjad Sabri himself will not be with all of us to see Season 9 go on air in August. His death is a huge national loss.”

The vast talent on the music direction and production side will be matched in Season 9 by a dazzling array of artists, many of whom have performed in previous Coke Studio seasons, as well as several upcoming and talented singers performing for the first time in Coke Studio. While national icons who have performed previously include the likes of Abida Parveen, Rahat Fateh Ali Khan, Sanam Marvi, Umair Jaswal, QB, Saieen Zahoor, Ali Azmat, Noori, Zeb Bangash, Faakhir and Meesha Shafi to name a few, the new artists include Shilpa Rao, Mehwish Hayat, Momina Mustehsan, Natasha Khan, Ali Khan, Rizwan Butt, Basit, Rachel Viccaji, Nirmal Roy and of course the maestro of qawwali, Amjad Sabri.

“We’ve always believed in collaborations because this is how the industry grows. After the monumental response of season 8, we decided to bring onboard 6 of Pakistan’s leading music directors to be a part of Coke Studio. Our vision since season 7 has been to involve more and more people from our music industry and make this platform a collective dream. When we presented the idea to Coca-Cola, they loved it and were fully supportive. It was a challenging task and our guidance was required throughout the process, but today we are extremely satisfied that we took this initiative.” Strings commented.

The unrivaled success of Coke Studio over the years in connecting deeply and emotionally with the people and especially the youth, is evident from its immense digital footprint with 6.3 million fans on Facebook, more than 170 million YouTube views and 7.5 million plus audio streams. It is viewed by fans in some 150 countries and has been exported to 20 countries. In Pakistan it has proved to be a unique platform for high profile projection of everyone associated with the music industry, including singers, back up vocalists, composers, producers, musicians and technical persons of every possible specialty, without whose invaluable contribution no Season could have been produced.

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.

With an enduring commitment to building sustainable communities, our Company is focused on

initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, CocaCola Unbottled, at http://www.coca-colablog.com or find us on LinkedIn at http://www.linkedin.com/company/thecoca-cola-company.

Actor Feroze Khan to debut on the big screen this September

PRESS RELEASE

[Karachi: 14th June 2016] After conquering the small screen with top rated serials and critical acclaim, the award-winning actor Feroze Khan is all set to make his debut on the silver screen with Anjum Shahzad’s upcoming film ‘Zindagi Kitni Haseen Hay’ (#ZKHH) in 2016.

Feroze Khan is a guy not afraid of a challenge – be it a controversial drama surrounding sexual abuse in ‘Chup Raho’ on ARY Digital, or a negative character in HUM TV’s biggest hit of 2016, ‘Gul e Rana’, he makes all the characters he plays, his own. Khan recently bagged the award for the Newest Male Sensation on TV at the 4th Hum Awards held in Karachi.

‘Zindagi Kitni Haseen Hay’ is a young love story which talks about the pressures a relationship can face when met with responsibility. Feroze Khan plays a struggling filmmaker who wants to fulfill his father’s dream. The first look for #ZKHH was recently revealed and a lean, muscular Khan looks ready to make an impression.

On the debut of his upcoming movie, Feroze shared “Zindagi Kitni Haseen Hay is very close to my heart, not just because it’s my debut but it’s a very real story of a couple’s struggle. Whether it’s television or films I will continue to connect with my fans everywhere as long as the character is interesting and gives me a margin to perform. I am here to make my mark!”

#ZKHH, shot in Karachi (Pakistan), has Feroze Khan playing the main lead and is expected to release in September 2016.

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Actor Feroze Khan to debut on the big screen this September (2)

 

Actor Feroze Khan to debut on the big screen this September (3)

About Feroze Khan:

Feroze Khan, is a Pakistani former VJ, model and actor, who appears in television serials. He is best known for his roles in the highly successful television series, including Chup Raho (2014) and Gul-e-Rana (2015) and many more. He will make his debut as a film actor in the upcoming romantic film Zindagi Kitni Haseen Hay.

For more updates about Feroze Khan visit:

Facebook: https://web.facebook.com/FerozeKhanOfficial/

Twitter: https://twitter.com/ferozekhaan

Instagram: https://www.instagram.com/ferozekhan/

The Gastroenterology Forum of Pakistan Organizes Symposium to Address GERD Management

 

Karachi, May 28, 2016: Taking into account the rising incidence of gastro infections with the recent increase in temperatures[1], The Gastroenterology Forum of Pakistan organized its first medical symposium at a local hotel in the city. The event was attended by medical professionals and leading gastroenterologists and focused on recent developments within the field of gastroenterology, particularly gastroesophageal reflux disease (GERD) and its management. Continue reading

HTC Comes Back to Pakistan!

I am not a very tech-savvy person; however I am always searching for a smartphone that offers exceptional experience. This time around, I was eyeing at HTC Desire 626G. However, to my disappointment, there was no local distributor of HTC in Pakistan. Then one day, I stumbled upon a news piece announcing that HTC is soon going to be launched in Pakistan by Muller and Phipps (M&P). I was already excited and this excitement doubled up when I received the invite to the launch event of #HTCPakistan.

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#TangMissedCall – A Unique Way to Celebrate Mother’s Day

Over the years, Mother’s Day has become a great platform for children to appreciate the efforts and love of their mothers. This year too, a number of brands came up with exciting campaigns to commemorate this day. However, once campaign that caught my attention was #TangMissedCall.

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Mountain Dew’s #CopterHunting Where You Hunt and Win!

Mountain Dew is that one brand which never ceases to impress me.  Be it their interesting TVCs or even engaging online activities along with digital integration. The brand sure knows how to grab the attention of its audience. Continue reading

The first teaser for ‘Dobara Phir Se’ Released

#DobaraPhirSe is Mehreen Jabbar’s film, the cast includes Adeel Husain, Hareem Farooq, Sanam Saeed, Ali Kazmi, Tooba Siddiqui, Atiqa Odho, Shaz Khan, Musa along with many others.

Watch the teaser here:

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Top 6 Reasons Why Shopaholics Find Ocean Mall an Attractive Destination

Karachi city has been bustling with shopping malls lately. And why not? Being the biggest and busiest city of Pakistan, we, Karachiites certainly need some recreational activities (read: shopping ) and nothing seems better than a mall for this purpose where everything is available under the same roof.

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Are You #GameReady to #TasteTheGlory with Lay’s Pakistan?

Lay’s Pakistan has been creating buzz with its out-of-the-box campaigns for quite a while now. From #CleanandGreenPakistan, #PlantAPack #LaysTrashformers, #LaysLightsUpKhi to #TastetheGlory and #GameReady featuring the legends of cricket and football naming Waseem Akram and Messi (#AkramAndMessi), Lay’s has been successfully ruling the digital and conventional media for its uniqueness. The latest activity from the brand focuses on its association with UEFA Champion’s League, which is a first of its kind (as far as I remember). Continue reading

A Roundup of #FPW16 – Day 3

The stage of Fashion Pakistan Week 2016 has acted as a great platform for budding and established designers and fashionistas to showcase their passion for fashion. We have witnessed this enough on  Day 1  and Day 2 of #FPW16. To be honest, Day 2 was a little better  than the other days in terms of the creativity shown by our designers. Moving on to the Day 3, the following brands and designers were to showcase their collections: Continue reading

A Roundup of #FPW16: Day 2

After the happening Day 1 of #FPW16, it was time for the day 2. We got to know about the line up just before the show which was comparatively well-organized and got more and more interesting as it inched towards the finale. To me, it was the most fashionable day of all three days. Continue reading

Icon now available in The House of Aphrodite in Lahore

[Karachi: 12th April, 2016] Hira Tareen, the face behind ICON Clothing Karachi is branching out her brand in Lahore which is now available in The House of Aphrodite at 30 C/1 Gulberg 3. Continue reading

RB’s Pilot Project Promises Huge Breakthrough In Reducing the Incidence of Diarrhoea

Sargodha, April 12, 2016: Reckitt Benckiser Pakistan (RB), manufacturer of Dettol, has announced its long-term commitment to fighting diarrhoea and improving health and hygiene practices in Pakistan during a press briefing held at Dhori village in Sargodha district. The announcement was made by Patricia O’Hayer, Global Head of External Communications and Affairs during her visit to Pakistan to evaluate the progress of the pilot project. Continue reading

A Roundup of #FPW16: Day 1

The tenth edition of Fashion Pakistan Week (FPW) happened from 7th – 9th of April, 2016 in Karachi. The three-day fashion show was filled with a lot of mystery because no one knew till the end about the designers and fashion brands who were taking part in the show. While this might enthrall many people, many spectators seemed not-so-happy about it as they had to wait a lot to witness the collection of their favorite designers. This does not end here, the clouds of chaos and delays also kept surrounding the ramp in all three days. Continue reading

Lay’s Lights Up Karachi With Its New Out of Home Branding

When it comes to amazing campaigns and creative OOH advertising, there is one name that pops up in my mind – i.e. Lay’s Pakistan. And why not? If I look back at the recent campaigns the brand has come up with such as #LaysLegends, #CleanAndGreen #CricketCrunch, its association with UEFA Champion’s League, choosing Messi and Wasim Akram as its brand ambassadors and now installation of this giant creative football stadium at The Palm, Karachi, the brand has never ceased to amaze me. Continue reading

Aamir Sohail Join Hands with Jubilee Life for ICC World Twenty20

The former captain and legendary cricketer, Aamir Sohail is the new ambassador for Aamir SohailJubilee Life Insurance Company for ICC World Twenty20. The campaign primarily focuses on digital media and is named as‘For the love of the game’. Continue reading

Lay’s Trashformers Transformed Karachi Beach

Recently Lay’s Pakistan has been very active with its corporate social responsibility campaigns. The latest campaign that talks about the love for Pakistan featuring Wasim Akram tells us how empty Lay’s packs can be used to grow plants for a clean and green Pakistan. The second part of the campaign focuses on a beach activity in Karachi in which some youngsters took part in cleaning activity and used the recyclable trash for holding trash. The main objective of the campaign is to motivate consumers to enjoy the little joys of life while having their favorite chips. Continue reading

Lay’s Promotes a #CleanAndGreen Pakistan with #PlantAPack Campaign

Lay’s Pakistan has been making news for quite a while now. First off, they came up with a mesmerizing campaign featuring #AkramAndMessi (Waseem Akram and Messi) which made the audience applaud the wonderful combination of the duo and now the latest bumper of Wasim Akram where he is promoting a CSR message of making Pakistan clean and green.

Sounds interesting, right? It indeed is. It has been a while, I have seen some brand with a good and constructive message. The objective of this campaign is to convince people to use the packs of #Lay’s and plant a tree. Wondering how is it possible? It is very simple. Just turn the empty pack of the chips inside out and fill it with soil. Now sow seeds in it and tada!! You have contributed your part in making a eco-friendly environment. Continue reading

#Lays #YogurtAndHerb Comes Up With #CleanAndGreen Message!

Recently #Lays Pakistan released a TVC featuring two legends Wasim Akram and Messi for the launch of its new flavor #YogurtAndHerb. The finest players from the worlds of Cricket and Football received a huge response from the fans across Pakistan and worldwide. Continue reading

Shaping Davos 2016 – World Economic Forum Annual Meeting.

 

Curator Global Shapers Islamabad Hub, Javeria Masood jointly in collaboration with the Ministry of Planning, Development and Reforms, Pakistan, organized a dialogue of thinkers and doers of Pakistan that are actively shaping our communities. The event facilitated a productive discourse between varied stakeholders of our city, to collectively comprehend, imagine and strategically envision and design the future. Continue reading

Cinepax Cinemas Website Launch

 

 

Team at Cinepax[Karachi: 15th January 2016] With recent successful campaigns, such as Spectacular Holidays and a trip to Prague. Cinepax ups the ante and takes it to a whole new level with the launch of their new and improved website, www.cinepax.com, giving online purchase a whole new meaning for movie watchers across Pakistan. Continue reading

#BigThickSmiles at Karachi Eat this weekend

BTB at Karachi EatKarachi, Friday, 22nd January 2016: This weekend, at Karachi’s largest food festival, the third annual Karachi Eat being held at Frere Hall, Big Thick Burgerz (BTB) is introducing a campaign to help spread smiles to the entire city. They claim that for every 10 burgers sold at the festival, 1 will be served to a hungry street child. Continue reading

#AkramAndMessi feature in Lay’s Pakistan’s latest TVC!

Yes, this has happened already. The two legends were seen side by side each other in the new amazing TVC released by Lay’s Pakistan.  The legends in their own respective fields i.e. Cricket and Football have sparked the interests of aficionados from both the games. No wonder the internet was abuzz with the pre-hype and hype of the ad even before it was released. #YogurtAndHerb flavor is introduced in the same ad. Continue reading

#HouseOfZunn launches #EssenceCollection2

The famous clothing brand, House Of Zunn launched its Essence Collection 2 on 21st November, 2015. The collection’s announcement was made online by the brand by sharing some Behind the Scenes (BTS) from the shoot of this campaign. Continue reading

Mobilink Talks About #AaRahaHaiX

So, I logged in on Twitter yesterday and the only thing I saw there was that everybody was talking about their X-es, strange, right? I was shocked too. Then I started reading the tweets on this hashtag “#AaRahaHaiX” and got to know that something exciting is coming up in the telco sector. Now guess which company is going to launch this new product, the rumor has it that it is Mobilink. Continue reading

Avail 40% Discount on Pizza Hut, Burger King and TGIF in December

12308468_729459693821726_4724061507610179876_n (2)December brings with itself a lot of excitement. The celebration of Christmas, New Year and DISCOUNTS! Yes, this time around the big news is that not only clothing and lifestyle brands are offering off, some giant food chains such as Pizza Hut, Burger King and TGIF are also offering flat 40% off on the entire bill during the whole month of December. Continue reading

Fashion Pakistan Week Winter Festive ‘15

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Fashion Pakistan Week (FPW) celebrated the Winter season with a lot of renowned designers who showcased their best collections on the ramp. The fashion show had colors, designs, music and a bit of drama – hence, a complete package. Since the wedding season has already started, many designers chose to present their bridal collections. While some of the designers failed to impress the audience, others completely rocked the show. Here are the ones that I liked the most at the FPW ‘15. Continue reading

Al-Zohaib Textile to launch their Winter Collection nationwide on Nov 27th

[Karachi: 26 November, 2015] Al-Zohaib Textile, one of the leading textile companies in Pakistan, will be simultaneously launching their much awaited Winter Collection, titled #WintryBreeze, in leading stores all across Pakistan, and will also be available for purchase via the #AlZohaib e-store, from 27th November 2015. Continue reading

iShopping.pk Introduces Online Shopping Bonanza ‘Friday Bazaar’

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KARACHI: iShopping.pk is all set to start its very unique and interesting sale called ‘Friday Bazaar’. The concept of FridayBazaar is actually derived from Bachat Bazaars which are largely seen in Pakistan. Huge discounts will be provided to the online shoppers. Those who are interested in online shopping would definitely be inclined to get the maximum benefit from this FridayBazaar. Continue reading

Garnier continues to captivate audiences in Pakistan

Karachi November 23, 2015: The Freestyle linchpin Sean Garnier continues to dazzle audiences across Pakistan with his breath-taking skills and trickery that have rightfully put him at the top of the world in his sport. Continue reading

Make Your Bond Moments Perfect With Gillette

Being a fan of suspense and thriller movies, I have always been into James-Bond-type movies. So, this November 6th, I happened to attend the Pakistan-wide premiere of James Bond’s 24th series, which was held at Ocean Mall, Karachi. The star-studded premiere was hosted by the dashing Hasan Ahmed and was attended by Sunita Marshal, Nadia Hussain, Humayun Saeed, Deepak Perwani, Zhalay Sarhadi and many other renowned socialites and, of course, bloggers. Continue reading

Sean Garnier Glitz in Pakistan

Freestyle living legend to visit Pakistan soon

Karachi, November 12, 2015: After inspiring millions of freestylers across the globe with his unique style, world’s greatest freestyler and Red Bull Street Style Champion (2008) ‘Séan Garnier’ is all set to showcase his extraordinary skills in Pakistan. One of freestyle football’s most original and creative talents, Séan Garnier’s tour is aimed at exploring and understanding the local freestyle community of Pakistan that has been growing in numbers over the years. Hailing from France, Garnier has ‘WOWED’ audiences from around the world with his unique set of freestyle skills. Starting from the 17th of November Séan Garnier will travel to four cities; namely Lahore, Karachi, Islamabad and Peshawar. Continue reading

Cheeto’s Kung Fu – Where Fun Begins!

Guess what? The dose of fun is back in Pakistan with Chester – the popular Cheeto’s mascot that has been spreading excitement with his mischievous acts everywhere!

The question is how Chester going to do all this? Hmm… well, this time around, he has introduced an interesting kind of Kung Fu fighting. The fight is featured for the first time in Pakistan in a recent television commercial of Cheeto’s Pakistan, which was released just last week. Needless to say with this enthralling performance, the mascot and the TVC have already garnered a lot of attention from the audience which mostly comprises of children. Continue reading

Regular Yet Stylish Hair Ideas for Summer

The last thing I would be worried about on a hot, scorching summer day is spending a lot of time styling my hair. On such days, I want to get rid of this part as soon as possible and hence, look for quick and easy hairstyles. Thanks to a friend who told me about a couple of life-saving hairdos that I am absolutely enjoying and, considering how tough of a job it is, I would like to share these with my beautiful readers  as well so that they do not have to go  through the same torture I went through!

So, here goes the amazing regular but stylish hairdo list for summer Continue reading

Mughal Inspired Bridal Collection by Darwaiz

Darwaiz is one of those brands who have kept the tradition alive. Its collections are an emblem of class and sophistication and have a touch of royalty and modernism at the same time. This is exactly what Darwaiz’s new collection Four Maharanis of Mughal era is all about. This truly unique bridal collection is inspired by Mughal Design Art and includes the following ranges: Continue reading

Gulabo Flagship Store Opens at Dolmen Mall Clifton

[Karachi: October 5, 2015]: #Gulabo, the clothing and accessories retail brand by Maheen Khan, has opened the doors of their much awaited flagship store in Dolmen Mall Clifton. Continue reading

Nestle Pakistan Creates Awareness about the First 1,000 Days of a Child’s Life

Children are a gift of God. No doubt they need to be handled with care all the time – from the moment they are born to the age they enter adulthood. However, the most crucial phase is right after the birth till they are two years old. This is the time when children start learning the most. This is the time when they are growing and need a healthy lifestyle that can make the foundation of a happy and balanced life later on. Since there is a lack of awareness in our society about what diet should be given or not to these children, Nestle Pakistan decided to take an initiative and embarked on a mission to let mothers know about the ‘Start Healthy, Stay Healthy’ campaign. Continue reading

Add One More Yummy Day To Your Calendar!

Yes, you read it right. I am talking about another delicious Food Day that is going to be added to this year’s calendar. It is the second edition of Khausa Day which is going to happen on 3rd & 4th October, 2015 and is organized by easybazar.pk . Continue reading

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible. Continue reading

A #CupofFreedom That Outshone All Other Campaigns This Independence Day!

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When it comes to advertising and creativity, sky is the limit. This idiom stands true for Tapal Danedar which did something outstanding this Independence Day to outshine all other campaigns designed especially for this day. While every brand was trying to outdo others, Tapal Danedar’s billboard grabbed the attention of Karachiites with its backlit billboard at Two Swords (Do Talwar), which is one of the highest traffic areas in town. Continue reading