Challenge Your Imagination With #WavesRevChallenge

I have been following Pakistan’s advertising industry for quite a while now. Being a marketer myself, i find it so difficult to come up with clutter breaking content. No doubt, due to this very reason every other advertisement gets lost in the thousands of promotional content we see everyday.

However, recently, I saw this new “>TVC by Waves Pakistan. The TVC started in an unusual way which got my attention.” But, hey…wait!!! Why was everything playing in reverse.” I thought maybe I have mistakenly pressed the reverse button on my TV remote. But No! It was something else. Oh. that was the strategy Waves Refrigerator used to stand out. And yes, they are successful because i ended up watching the whole TVC without blinking my eyes.

Watch the TVC “>here

Career Diplomats – Need of the Hour

There was a time when I used to hate politics and believed that only clowns run this business … until my father started discussing it with me in an interesting story-telling manner. Since then I have developed a liking for observing the local and global political scenarios. This perhaps is the reason I am always looking for different perspectives because they always teach me a thing or two. Needless to say every time I come across “one gem of an article”. This time around, it is Pushing mediocrity or promoting innovation?

An Organic Affair – L’amour Jams and Spreads

The internet is a world of magic… you think of something and get it easily by doing a little search. The other day i was craving something sweet yet savory, tasty yet guilt-free and something that i haven’t tried before when a page by the name of L’amour Jams and Spreads appeared on my timeline. The page boasted of being a provider of Organic and Vegan products. still skeptical, i decided to give it a shot because i had to start from somewhere 😀

Nurpur TVC Review: It Will Make You Fall in Love with Milk…Yet Again

If you ask me, milk is the most underrated commodity. There was a time when no advertisements were done to captivate the attention of customers. However, with the passage of time, brands realized the potential in this segment and began marketing their milk as the most important commodity in a man’s life. Though everyone recognized this fact already in their subconscious mind, banded milk advertisements made loud and clear statements to reinstate the fact strongly. Having said that, each brand came up with their own USP to attract consumers.

Among all this, Nurpur positioned itself as a brand that it true to its “promise” of providing pure milk to the customers. And trust me, never did once they do mention it in their TVC. In fact, the TVC uses an undertone to communicate the message. There are no dialogues involved and the soothing music takes you back to imagining your own family life. To create an emotional connection, there are two cute children who are helping their mom in the kitchen. Sounds familiar, eh? Yes, because admit it or not, we all have tried doing it at some point in our lives. It shows a traditional morning routine of a happy family who is enjoying the most important meal of the day i.e. breakfast. The close up shots of food, tempting sights and whiteness of the milk that is highlighted again and again is a reminder of how pure is their main band attribute.

This is not the first time Nurpur has come up with such an aesthetically pleasant TVC that resonates in our minds. I clearly remember how I used to wait for their brilliant TVC right before Sehri time last Ramzan. I think that was the first ad after the rebranding and repositioning of the brand. I am glad the brand has not lost the tack and is still keeping its uniqueness intact with this new TVC. Definitely looking forward to what they have to offer next!

Follow the campaign hashtag: #HouseOfNurpur for more details

 

Is Online Shopping The Next Big Thing In Pakistan?

 

All thanks to the advent of the internet and 4G, now everyone owns a smartphone with superfast internet. Even awesome is the fact that most of people have stated avoiding going out in sweltering heat of summer and waiting in long queues for their turns.

The Heavenly Breakfast I Deserve…Daily!

Milk and mornings have always been boring for me. Why you ask? Because what’s the charm in it? For a change, I decided to experiment with different breakfast ideas to keep myself entertained and energized throughout the day since breakfast is considered to be the most important meal of the day.

NIC Karachi – A New Ray of Hope for Startups

It was just a few months ago that LMKT announced they have won the contract to establish a revolutionary set up National Incubation Centre, Karachi. The center is said to be a state of the art facility that will be equipped with the latest technological equipment to facilitate users. The company will not only design but operate the center as well which is being constructed in collaboration with PTCL, HBL and PPAF.

 

The sample layout for the center will be something like this:

Ab #FitHongiMein – From Jokes to Reality

There are people who always look fit despite eating pizza everyday (not literally, but yes, they eat a lot) and then there is me, always struggling with weight issues. It is not like that I have unhealthy eating habits (okay, to some extent I do have), I was born with this extra fat. While I never dreamt of shedding it altogether, I always wanted to live a fit life.

Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall

Shan Did What No One Else Has Done Before – #KhaanaWithParosi

If we look around, all we see are brands advertising left, right and center. This has somewhat diminished the charm of advertising and savvy consumers are less likely to be wowed with the clichéd ads. Considering the scenario, Shan came up as a cutter breaker with its new TVS #KhaanaWithParosi.

Lux Style Awards 2017

On 19^th April the area around the Expo Centre was glittering, later I came to know it was because of the whole glitterati of the Pakistan aka Pakistan Fashion and Film Industry, which was assembled for the Lux Style Awards of 2017. Many people commented that it was an evening of many firsts; Atif Aslam hosted the show for the first time since it started in 2002, Noman Ijaz attended the awards for the first time and most importantly the event packed up around midnight!

Also dubbed as Pakistani Oscars, LSA is the most important and prestigious award show for the Pakistani film and fashion fraternity. This year the show was directed by fashion icon Hasan Shahryar Yasin (HSY). Red Carpet commenced around 5 pm and was full of glam and glitz the film fraternity is famous for.

New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

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 I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.