The Heavenly Breakfast I Deserve…Daily!

Milk and mornings have always been boring for me. Why you ask? Because what’s the charm in it? For a change, I decided to experiment with different breakfast ideas to keep myself entertained and energized throughout the day since breakfast is considered to be the most important meal of the day.

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NIC Karachi – A New Ray of Hope for Startups

It was just a few months ago that LMKT announced they have won the contract to establish a revolutionary set up National Incubation Centre, Karachi. The center is said to be a state of the art facility that will be equipped with the latest technological equipment to facilitate users. The company will not only design but operate the center as well which is being constructed in collaboration with PTCL, HBL and PPAF.

 

The sample layout for the center will be something like this:

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Ab #FitHongiMein – From Jokes to Reality

There are people who always look fit despite eating pizza everyday (not literally, but yes, they eat a lot) and then there is me, always struggling with weight issues. It is not like that I have unhealthy eating habits (okay, to some extent I do have), I was born with this extra fat. While I never dreamt of shedding it altogether, I always wanted to live a fit life.

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Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall Continue reading

Shan Did What No One Else Has Done Before – #KhaanaWithParosi

If we look around, all we see are brands advertising left, right and center. This has somewhat diminished the charm of advertising and savvy consumers are less likely to be wowed with the clichéd ads. Considering the scenario, Shan came up as a cutter breaker with its new TVS #KhaanaWithParosi.

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Lux Style Awards 2017

On 19th April the area around the Expo Centre was glittering, later I came to know it was because of the whole glitterati of the Pakistan aka Pakistan Fashion and Film Industry, which was assembled for the Lux Style Awards of 2017. Many people commented that it was an evening of many firsts; Atif Aslam hosted the show for the first time since it started in 2002, Noman Ijaz attended the awards for the first time and most importantly the event packed up around midnight!

Also dubbed as Pakistani Oscars, LSA is the most important and prestigious award show for the Pakistani film and fashion fraternity. This year the show was directed by fashion icon Hasan Shahryar Yasin (HSY). Red Carpet commenced around 5 pm and was full of glam and glitz the film fraternity is famous for. Continue reading

New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

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 I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.

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