Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall Continue reading

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Shan Did What No One Else Has Done Before – #KhaanaWithParosi

If we look around, all we see are brands advertising left, right and center. This has somewhat diminished the charm of advertising and savvy consumers are less likely to be wowed with the clichéd ads. Considering the scenario, Shan came up as a cutter breaker with its new TVS #KhaanaWithParosi.

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Lux Style Awards 2017

On 19th April the area around the Expo Centre was glittering, later I came to know it was because of the whole glitterati of the Pakistan aka Pakistan Fashion and Film Industry, which was assembled for the Lux Style Awards of 2017. Many people commented that it was an evening of many firsts; Atif Aslam hosted the show for the first time since it started in 2002, Noman Ijaz attended the awards for the first time and most importantly the event packed up around midnight!

Also dubbed as Pakistani Oscars, LSA is the most important and prestigious award show for the Pakistani film and fashion fraternity. This year the show was directed by fashion icon Hasan Shahryar Yasin (HSY). Red Carpet commenced around 5 pm and was full of glam and glitz the film fraternity is famous for. Continue reading

New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

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 I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.

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