Karachi Literature Festival 2017 – A Treat for the Mind

There are very few people who get excited when it comes to books. Though I am not a book worm or someone who has a treasure of shelves filled with books, thanks to online reads, I make sure I attend literature festivals to keep myself updated with the latest additions in this arena. This time around, my father, whose favorite genre is politics, was also in town so I decided to visit the then upcoming Karachi Literature Festival 2017.

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Lenovo Launches Revolutionary Moto Z in Pakistan

Motorola is back in the game with its new Moto Z. The new smartphone range was launched on February 17th, 2017 by Lenovo through its subsidiary Motorola Mobility. The most talked-about features of the new phone, besides its thinness, are its Moto Mods. Continue reading

Last week I happened to go to a Bloggers’ Meet up which was about the launch of a new app called ‘Tapmad’. For which, I had to miss out on my favorite drama and on my way I couldn’t help but thinking about catching up the episode on YouTube later that night. Little did I know at that point that I am going to get a permanent solution to watching TV while on the go!

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2 Reasonably Priced Phone Brands I Wish to see in Pakistan

If you ask me, I am one of the most unsatisfied smartphone customers (blame my excess usage of social media apps and online reading habit for it). Anyways, so, ever since I have been deprived of my Samasung Galaxy S3 on gun point, a.k.a mobile snatching, my life has been terribly miserable. I couldn’t find a single smartphone that can work effectively without getting hung or confused at what I am commanding them. LOL.

Jokes apart, one day when my Huawei P8 Lite completely refused to start and did not cooperate, I was forced to search about the best phones I can get in the most reasonable price. Though some of these brands are available locally through black market, I usually prefer going for brands that are officially available in Pakistan.

Cutting the long story short, out of four best phones that I came across, two of them aren’t available in Pakistan yet. Sigh and sobs!

How I wish these brands were available in this part of the world as well (I hope so they will think about it soon)

Xiaomi

It was the first brand that popped up in my search bar, so I will definitely start with it. Headquartered in China, Xiaomi is determined to introduce the high quality latest technology in an affordable rate. They are already present in Singapore, Philippines, Malaysia, India, Brazil and Indonesia. I hope they further expand their market to Pakistan. So far, their most loved brands by consumers are

Xiaomi Mi Mix

It is the latest addition in Xiaomi’s family. The most futuristic phone with 91.3% screen to body ratio. The almost no-edges design wasn’t easy to develop and required a lot of work in other areas too. Apart from great design, Xiaomi Mi Mix offers 6 GB RAM, 16 MP rear camera, 256 GB storage and a battery of 4400 mAh.

Other notable devices by Xiaomi are:

· Xiami Mi 5

· Xiaomi Mi 4i

· Xiaomi Redmi Note

· Xiaomi Redmi Note 4G

· Xiaomi Redmi 3S Prime.

iDroid USA

In 2012, five entrepreneurs decided to open up a small startup that has now grown up to become a full-fledged organization. iDroid USA aims to become the market leader with its cutting edge technology and this mission is the reason they are relying on extremely sophisticated and advanced research methodologies.

iDroid Royal V7

This phone is just perfect for anyone who is looking for a good camera. Its 13 MP rear and 5 MP front cameras are ideal for HD pictures and shoots. V7 is actually a Phablet with 540×960 pixel resolution. With 1 GB RAM and 8 GB ROM, which is comparatively a bit less than other vendors, this phone offers a decent design, which is unlikely to be found in other counterparts. Instead of round edges, V7 has rectangular corners to give you a premium feel.

Other phones of iDroid that I look forward to are:

· iDroid Apache G6

· Tango 2 White

· iDroid BALR X7

· Tango A5

Apart from these, I would really like to see Amazon phones making their way in the Pakistani market. However, I think these two brands will probably be successful in making me forget my previous phone by staying with me through thick and thin. RIP Samsung Galaxy S3!

Yayvo Launches iDroid in Pakistan

Smartphones have given rise to a whole new level of a digital world we live in. Be it shopping from your favorite brands, interacting with your distant friends/relatives or opting for an online service to get your work done, we have become totally dependent on our smartphones. Continue reading

Call the Band Celebrates 15 Years With Fans!

There are very few artists who give value to their friends, let alone celebrate their fifteen years of association with a dedicated hashtag. Sounds strange, right? Well, this certainly is not. A few days back I saw posts with #15yearswithcallfans being shared on my social media timelines. Excited to read the name “Call” I decided to examine the hashtag and it got better with every passing minute.
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Turkish Food Festival at Asia Live, Avari Towers – Review

If you have lived in Turkey or enjoyed their traditional food in the Middle East before, you will definitely know my struggle to find the similar authentic Turkish taste in Pakistan. So, after I was disappointed in finding the best Hummus in Karachi that tasted exactly like the one they have in the Middle East, a friend referred me to the ongoing Turkish Food Festival at Avari Towers. Intrigued by the name only, I decided to give it a try because among all the high end hotels I know; only Avari Towers is well-known for celebrating food festivals from different regions where they do not compromise on the taste and quality. Continue reading

The Golden Chick that everyone is After in K Town

Now that you are here to find out the chick, let me tell you, you won’t regret reading about the tenderness and juiciness this scrumptious delicacy is made of. C’mon, do not be a pervert. We are talking about Golden Chick, the new chicken outlet that is winning the hearts (and tummies) of Karachiites and not the one you were thinking about 😉

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Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

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New Sensation in Town – Hollywood Nail Factory

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So, it was a boring and a seemingly never-ending day when all of a sudden colors started to spread on my timeline. Beautiful and amazing nail arts they were, just what I wanted to cheer myself up. After a while, one of the friends tagged in a post that we are going to have a ladies day out at Hollywood Nail Factory on Tuesday at Zamzama Mall, Karachi. The rest of the day was just difficult to pass amid all the excitement. For the first time in my life, I Googled ‘Nail Arts’, yes, I did that so that I can have the best nail art to beautify my hands! Continue reading

My Take on Telenor Fashion Pakistan Week 2015!

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There was glitz, glamour, fashion, fun and what not? It was Telenor Fashion Pakistan Week Summer / Spring 2015 (TFPW15) that kept the whole country captivated for a good four days. Kicked off on March 31, 2015, the event wowed the audience and garnered a lot of media attention due to the multitude of designers who were determined to justify their selection in the show. Continue reading

The Best of Mercedes Benz Pakistan Fashion Week Doha 2015

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Pakistan Fashion Week Doha (PFW Doha) started on April 30th 2015 in Doha and continued till May 1st, 2015. As I have already discussed in my previous blog, a number of local designers from Pakistan participated in this fashion show. While some of the collections surprised the attendees with their sheer creativity, some of them were not at par with the international fashion standards and failed miserably at fulfilling the expectations of the audience. Continue reading

Say No To Dowry, Bring Innovation in Relationships!

“Woman commits suicide with 2 children over dowry”

“Woman ends her life for not bringing enough dowry”

“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.


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Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones. Continue reading

Brumano – Men’s Heaven for Online Shopping

One fine day, I was scrolling through my Facebook timeline and I came across a handsome guy donning an absolutely stunning shirt. Inspired by the amazing print, I took a look at the page Brumano and was awestruck to see their unusually fascinating men’s clothing range. They have everything required to make man a gentleman. From shirts, trousers, polo shirts, jackets, sweaters and accessories, the website is a game changer in men’s fashion. Continue reading

 I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.

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Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

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Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection. Continue reading

Pakistan Innovation Foundation: Ijaad Kar, Nakaal na Kar

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{August 17th , 2016} —

The Karachi Innovation Challenge & Hacakthon is an event of Pakistan Innovation Foundation held every year in Karachi to promote the new citizenship idea and startups which can create a better more smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas. Continue reading

Dolmen Malls Celebrate Independence Day with Zeal & Enthusiasm

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If there is one place that Karachiites love to visit during any occasion, be it summer festival, winter festival, Pakistan Day, Father’s Day or even Independence day, i.e. Dolmen Mall. With three malls covering all high-traffic areas of Karachi, Dolmen Group has managed to earn a good reputation for family entertainment. It has interesting activities planned for all and hence, never disappoints. The same happened to us when we decided to visit the mall for the Independence Day celebrations. Continue reading

Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones.

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The event was attended by social media influencers, socialites, celebrities and other renowned personalities. Mr. Andy Yan, Vice President of Infinix Mobility unveiled the products and briefed the audience about their features. Continue reading

How to Choose School Bundle in Best Prices?

 

Cover PhotoIt is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Shopping for books and uniforms can be really stressful and costly at times. It takes time to master the art of creating the best bundle of all your essentials that also fits your budget. Continue reading

Coke Studio Introduces Music for the Deaf!

 

Team Coca-Cola Pakistan with students and management of Deaf Reach School at the launch event of Coke Studio for the Deaf community. #CokeStudio9I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio. Continue reading

HTC Comes Back to Pakistan!

I am not a very tech-savvy person; however I am always searching for a smartphone that offers exceptional experience. This time around, I was eyeing at HTC Desire 626G. However, to my disappointment, there was no local distributor of HTC in Pakistan. Then one day, I stumbled upon a news piece announcing that HTC is soon going to be launched in Pakistan by Muller and Phipps (M&P). I was already excited and this excitement doubled up when I received the invite to the launch event of #HTCPakistan.

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#TangMissedCall – A Unique Way to Celebrate Mother’s Day

Over the years, Mother’s Day has become a great platform for children to appreciate the efforts and love of their mothers. This year too, a number of brands came up with exciting campaigns to commemorate this day. However, once campaign that caught my attention was #TangMissedCall.

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Mountain Dew’s #CopterHunting Where You Hunt and Win!

Mountain Dew is that one brand which never ceases to impress me.  Be it their interesting TVCs or even engaging online activities along with digital integration. The brand sure knows how to grab the attention of its audience. Continue reading

Are You #GameReady to #TasteTheGlory with Lay’s Pakistan?

Lay’s Pakistan has been creating buzz with its out-of-the-box campaigns for quite a while now. From #CleanandGreenPakistan, #PlantAPack #LaysTrashformers, #LaysLightsUpKhi to #TastetheGlory and #GameReady featuring the legends of cricket and football naming Waseem Akram and Messi (#AkramAndMessi), Lay’s has been successfully ruling the digital and conventional media for its uniqueness. The latest activity from the brand focuses on its association with UEFA Champion’s League, which is a first of its kind (as far as I remember). Continue reading

Lay’s Lights Up Karachi With Its New Out of Home Branding

When it comes to amazing campaigns and creative OOH advertising, there is one name that pops up in my mind – i.e. Lay’s Pakistan. And why not? If I look back at the recent campaigns the brand has come up with such as #LaysLegends, #CleanAndGreen #CricketCrunch, its association with UEFA Champion’s League, choosing Messi and Wasim Akram as its brand ambassadors and now installation of this giant creative football stadium at The Palm, Karachi, the brand has never ceased to amaze me. Continue reading

Aamir Sohail Join Hands with Jubilee Life for ICC World Twenty20

The former captain and legendary cricketer, Aamir Sohail is the new ambassador for Aamir SohailJubilee Life Insurance Company for ICC World Twenty20. The campaign primarily focuses on digital media and is named as‘For the love of the game’. Continue reading

Lay’s Trashformers Transformed Karachi Beach

Recently Lay’s Pakistan has been very active with its corporate social responsibility campaigns. The latest campaign that talks about the love for Pakistan featuring Wasim Akram tells us how empty Lay’s packs can be used to grow plants for a clean and green Pakistan. The second part of the campaign focuses on a beach activity in Karachi in which some youngsters took part in cleaning activity and used the recyclable trash for holding trash. The main objective of the campaign is to motivate consumers to enjoy the little joys of life while having their favorite chips. Continue reading

Lay’s Promotes a #CleanAndGreen Pakistan with #PlantAPack Campaign

Lay’s Pakistan has been making news for quite a while now. First off, they came up with a mesmerizing campaign featuring #AkramAndMessi (Waseem Akram and Messi) which made the audience applaud the wonderful combination of the duo and now the latest bumper of Wasim Akram where he is promoting a CSR message of making Pakistan clean and green.

Sounds interesting, right? It indeed is. It has been a while, I have seen some brand with a good and constructive message. The objective of this campaign is to convince people to use the packs of #Lay’s and plant a tree. Wondering how is it possible? It is very simple. Just turn the empty pack of the chips inside out and fill it with soil. Now sow seeds in it and tada!! You have contributed your part in making a eco-friendly environment. Continue reading

#Lays #YogurtAndHerb Comes Up With #CleanAndGreen Message!

Recently #Lays Pakistan released a TVC featuring two legends Wasim Akram and Messi for the launch of its new flavor #YogurtAndHerb. The finest players from the worlds of Cricket and Football received a huge response from the fans across Pakistan and worldwide. Continue reading

Cinepax Cinemas Website Launch

 

 

Team at Cinepax[Karachi: 15th January 2016] With recent successful campaigns, such as Spectacular Holidays and a trip to Prague. Cinepax ups the ante and takes it to a whole new level with the launch of their new and improved website, www.cinepax.com, giving online purchase a whole new meaning for movie watchers across Pakistan. Continue reading

#BigThickSmiles at Karachi Eat this weekend

BTB at Karachi EatKarachi, Friday, 22nd January 2016: This weekend, at Karachi’s largest food festival, the third annual Karachi Eat being held at Frere Hall, Big Thick Burgerz (BTB) is introducing a campaign to help spread smiles to the entire city. They claim that for every 10 burgers sold at the festival, 1 will be served to a hungry street child. Continue reading

#AkramAndMessi feature in Lay’s Pakistan’s latest TVC!

Yes, this has happened already. The two legends were seen side by side each other in the new amazing TVC released by Lay’s Pakistan.  The legends in their own respective fields i.e. Cricket and Football have sparked the interests of aficionados from both the games. No wonder the internet was abuzz with the pre-hype and hype of the ad even before it was released. #YogurtAndHerb flavor is introduced in the same ad. Continue reading

#HouseOfZunn launches #EssenceCollection2

The famous clothing brand, House Of Zunn launched its Essence Collection 2 on 21st November, 2015. The collection’s announcement was made online by the brand by sharing some Behind the Scenes (BTS) from the shoot of this campaign. Continue reading

2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 3,200 times in 2015. If it were a cable car, it would take about 53 trips to carry that many people.

Click here to see the complete report.

Mobilink Talks About #AaRahaHaiX

So, I logged in on Twitter yesterday and the only thing I saw there was that everybody was talking about their X-es, strange, right? I was shocked too. Then I started reading the tweets on this hashtag “#AaRahaHaiX” and got to know that something exciting is coming up in the telco sector. Now guess which company is going to launch this new product, the rumor has it that it is Mobilink. Continue reading

Avail 40% Discount on Pizza Hut, Burger King and TGIF in December

12308468_729459693821726_4724061507610179876_n (2)December brings with itself a lot of excitement. The celebration of Christmas, New Year and DISCOUNTS! Yes, this time around the big news is that not only clothing and lifestyle brands are offering off, some giant food chains such as Pizza Hut, Burger King and TGIF are also offering flat 40% off on the entire bill during the whole month of December. Continue reading

Cheeto’s Kung Fu – Where Fun Begins!

Guess what? The dose of fun is back in Pakistan with Chester – the popular Cheeto’s mascot that has been spreading excitement with his mischievous acts everywhere!

The question is how Chester going to do all this? Hmm… well, this time around, he has introduced an interesting kind of Kung Fu fighting. The fight is featured for the first time in Pakistan in a recent television commercial of Cheeto’s Pakistan, which was released just last week. Needless to say with this enthralling performance, the mascot and the TVC have already garnered a lot of attention from the audience which mostly comprises of children. Continue reading

Nestle Pakistan Creates Awareness about the First 1,000 Days of a Child’s Life

Children are a gift of God. No doubt they need to be handled with care all the time – from the moment they are born to the age they enter adulthood. However, the most crucial phase is right after the birth till they are two years old. This is the time when children start learning the most. This is the time when they are growing and need a healthy lifestyle that can make the foundation of a happy and balanced life later on. Since there is a lack of awareness in our society about what diet should be given or not to these children, Nestle Pakistan decided to take an initiative and embarked on a mission to let mothers know about the ‘Start Healthy, Stay Healthy’ campaign. Continue reading

The Season of Fashion Is Finally Here With Telenor Fashion Pakistan Week!

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Ask me how many seasons are there in Pakistan and I will tell you there are five; namely Spring, Summer, Autumn, Winter and Fashion. Yes, though we follow fashion throughout the year, we enthusiastically celebrate it in this season. Extending the tradition of enriching our lives with the most stylish and captivating happenings from the world of fashion, this year too Fashion Pakistan Week (FPW) is going to organize a star-studded event starting from March 31st, 2015 in Karachi. The event, which is a huge platform for designers to impress the audience with their jaw-dropping designs, will last for three days. Continue reading