Take Your Passions Further with the New Samsung Galaxy S23 Series:

Designed for a Premium Experience Today and Beyond

Galaxy S23 Ultra’s most advanced camera, next-level gaming performance, and more eco-conscious design come together in Samsung’s most innovative Galaxy S series yet.

SEPAK, Pakistan – February 1, 2023 – Samsung Electronics Co., Ltd. today unveiled the Galaxy S23 Ultra, Galaxy and Galaxy S23, marking a new era of Samsung Galaxy’s ultimate premium phone experience. Samsung Galaxy’s epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative AI. The Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy unleashes premium experiences, including groundbreaking AI, future-ready mobile gaming feature and powerfully sustained game play with the world’s fastest mobile graphics.[i]  On the Galaxy S23 Ultra, an embedded S Pen[ii] that many long-time Samsung Galaxy users know, and love offers more possibilities for productivity, notetaking, hobbies and more. All the Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances the company’s sustainability commitment with more components made using recycled materials than any other Samsung Galaxy smartphone.[iii]

“The value of impactful technology is measured, not just by what it enables for people today, but also how it contributes to a better future,” said TM Roh, President and Head of Mobile experience Business at Samsung Electronics. “The entire Galaxy S23 series is the new standard-bearer of trustworthy premium smartphone experiences. We’re on a mission to redefine peak performance by bringing together powerful, lasting innovations and sustainability”

A Samsung Galaxy Camera with More Megapixels and Extensive Creative Controls, From Day to Night

Galaxy S23 Ultra makes it easier for any level of photographer to capture phenomenal content. It offers Samsung Galaxy’s most advanced camera system, tailored for nearly any lighting conditions, and engineered to render incredible detail. Improved Nightography capabilities transform how the Galaxy S series optimizes photos and videos in a wide range of ambient conditions. Filming a favorite song at a concert, snapping a selfie at the aquarium, or grabbing a group shot of friends at dinner — users can get sharper images and videos.[iv] Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and color tone.

In a Samsung Galaxy first, Galaxy S23 Ultra boasts a new 200MP Adaptive Pixel sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing at once.[v] And because selfie cameras are more important than ever to how we communicate today, the Galaxy S23 series introduces fast autofocus and our first Super HDR selfie camera, jumping from 30fps to 60fps, for noticeably better front-facing images and videos.

For users who want the ultimate creative control and customization, the Galaxy S23 series offers a suite of tools that differentiate any photography experience. The Expert RAW app,^[vi] available exclusively on Samsung Galaxy, enables DSLR-style image shooting and editing in RAW and JPEG — no bulky camera equipment is required. Users can experiment with Multiple exposures photo art or capture a clear view of the Milky Way with Astro photo settings, and now, after being downloaded on Galaxy S23, Expert RAW features can be accessed within Samsung’s native Camera app. Meanwhile, the new zoom capabilities on Galaxy Watch5 series’ Camera Controller app[vii] empower users to capture a perfectly framed shot right from their wrist.

Additional camera advancements include:

• Low-light or in situations that would normally create a blur, videos are stable with doubled optical image stabilizer (OIS) angles in all directions on Galaxy S23 Ultra.
• Recording videos feel more cinematic with enhanced 8K video[viii] at 30 frames per second with a wider angle.
• Advanced, object-based AI analyzes each detail in the frame, even down to minute facial features, such as hair and eyes, to carefully reflect a person’s dynamic characteristics.
• For an even more enhanced video experience, the new 360 Audio Recording feature[ix] on Galaxy Buds2 Pro creates multi-dimensional sound.

On Galaxy S23, the iconic Samsung Galaxy camera also gets an upgraded look. The contour housing has been removed, marking a new era of essential Galaxy design that makes the entire series stand out.

Premium Performance Makes Way for the Future of Mobile Gaming

For creators and gamers alike, the desire to push limits and constantly reimagine what’s possible requires technology that outpaces expectations. Together, Samsung and Qualcomm optimized the Samsung Galaxy experience with the brand-new Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, the most powerful and efficient platform ever in a Samsung Galaxy smartphone and the fastest[x] Snapdragon available today. Meanwhile, on the Galaxy S23 Ultra, a 5000mAh battery[xi] powers a larger camera than Galaxy S22 Ultra without increasing the device’s size.

A newly designed CPU micro architecture boosts the processing abilities of the Galaxy S23 series by about 30 percent compared to the Galaxy S22 series.[xii] Capturing stunning photos in low light requires trillions of calculations per second, so Samsung Galaxy’s highly efficient NPU architecture has been optimized by 49 percent to balance performance and power while using an AI algorithm to help users take epic photos and videos. One of the most significant improvements to the Galaxy S23 series is the optimized GPU, which is approximately 41 percent faster compared to Galaxy 22 series and designed especially for power users.

In anticipation of the future of ultimate digital realism, Galaxy S23 Ultra comes ready to support real-time ray tracing as it comes to the mobile gaming mainstream. Users will be able to see noticeably more lifelike renderings of scenes, thanks to technology that simulates and tracks every ray of light. Plus, Samsung Galaxy’s vapor chamber, now bigger[xiii] and on every Galaxy S23 series model, keeps your gaming marathon going.

All this power underpins Galaxy S23 Ultra’s expansive 6.8-inch[xiv] edge display with a reduced curvature to create a larger and flatter surface area[xv] for the best visual experience on a Samsung Galaxy smartphone. Samsung Galaxy’s unique Enhanced comfort feature allows users to adjust color tones and contrast levels, lessening eye strain from screen time at night. Vision booster now adjusts at three levels of lighting instead of two to combat brightness and glare in daylight.

Designed with the Planet in Mind

The Galaxy S23 series raises the bar for premium technology that can enrich people’s lives and help contribute to a healthier planet. Since the Galaxy S22 series, Samsung Galaxy increases its use of recycled materials from six internal components in Galaxy S22 Ultra to 12 internal and external components in Galaxy S23 Ultra. Galaxy S23 series also has a wider variety of recycled materials than any other Galaxy smartphone, including pre-consumer recycled aluminum and glass and post-consumer recycled plastics sourced from discarded fishing nets, PET bottles and water barrels.

The new S series is the first to feature Corning® Gorilla® Glass Victus® 2, offering durability for long-term use and consisting of an average of 22 percent pre-consumer recycled content[xvi]. Plus, every Galaxy S23 smartphone comes in a redesigned packaging box which applied paper made with 100 percent recycled paper.

With the Galaxy S23 series, Samsung Galaxy is doing more to minimize its impact on the environment without compromising quality and aesthetic. The Galaxy S23 series is UL ECOLOGO® certified^[xvii], meaning that the product has been certified for reduced environmental impact.

For users who want to extend the life of their device, the Galaxy S23 series’ premium experience can be sustained through the years with four generations of OS upgrades and five years of security updates[xviii]. To enhance its longevity, users can also leverage programs such as Samsung Care+[xix], a support service for accidental damages, repairs and more.

User-Friendly Security and Privacy Enable a Transparent Experience without Compromise

Secure and private experiences are the foundation of the Galaxy S23 series. Every smartphone comes with Samsung’s end-to-end Samsung Knox protection, which has received more government and industry certifications than any other mobile device, platform or solution on the market. The Security and Privacy Dashboard on Samsung Galaxy gives users full visibility over who has access to their data and how it’s being used. With just a glance, it’s easy to see if personal data is at risk and receive simple prompts to change settings for a more secure experience. Users can also decide exactly which applications and programs get access to their data and how it can be used.

For an added layer of security, Knox Vault, which was first introduced on the Galaxy S21 series, protects critical information on the Galaxy S23 series by isolating it from the rest of the device, including the OS, for added protection against vulnerabilities.

More Freedom and Flexibility for Connected Lifestyles

At the core of the Samsung Galaxy S series’ premium experience is the uncompromising innovation of Samsung Galaxy Ultra. But the power and creative capabilities of Samsung Galaxy Ultra don’t stop at smartphones. With the brand new, first-ever Galaxy Book3 Ultra, and the Galaxy Tab S8 Ultra, users can now enjoy an ultimate Samsung Galaxy’s ecosystem.

Across every Galaxy S series model, connected experiences get added benefits. Samsung Multi Control,[xx] which connects mouse and keyboard functionality between a Samsung Galaxy PC and tablet, now extends to Galaxy S23 Ultra and Galaxy S23 for the ultimate flexibility between devices. Plus, enhanced text usability makes it easy to copy and paste text, like URLs, from one device to another to pick up an activity on another device. On Galaxy S23 Ultra, Google Meet paired with Samsung Notes and the embedded S Pen now make video calls even more collaborative. With Google Meet live sharing, participants can simultaneously co-edit[xxi] a document from each of their Android devices, rather than viewing a shared screen.[xxii]

Availability

The Galaxy S23 series comes in four nature-inspired matte hues: Phantom Black, Cream, Green and Lavender[xxiii].

Starting on February 1, 2023, Galaxy S23 Ultra and Galaxy S23 will be widely available in carriers and retailers, and on https://www.samsung.com/pk/

For more information about Galaxy S23 series, please visit: https://www.samsung.com/pk/

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

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[i] Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimized for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.

[ii] S pen support is only available on Galaxy S23 Ultra. Not available on Galaxy S23.

[iii] Galaxy S23 Ultra uses recycled materials in 12 internal and external components (Galaxy SS23: 11 internal and external components), compared to six internal components in the Galaxy S22 Ultra.

[iv] Compared to Galaxy S22 Ultra

[v] Samsung’s updated pixel binning technology for Galaxy S23 Ultra provides 200MP, 50MP, and 12MP output options.

[vi] Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Expert RAW app is available on Galaxy S23 series (S23 Ultra and S23), Z Fold4, Galaxy S22 Series (S22 Ultra/S22+/S22), Z Fold 3, S21 Ultra, S20 Ultra,  Z Fold 2, and Note 20 Ultra.

[vii] Camera Controller app is preloaded on Galaxy Watch5 series.

[viii] 8K video playback is available only on devices supporting 8K resolution.

[ix] The feature will be available on Galaxy Buds2 Pro paired with a Samsung Galaxy smartphone running One UI 5.0 or above with LE Audio support, including Galaxy S23 series. Installation of the latest software versions of Samsung Galaxy smartphone and Galaxy Buds devices is required. To activate the feature, go to Samsung Camera app > tap Camera settings after selecting Video mode > tap Advanced video options > turn on 360 Audio Recording.

[x] World’s fastest Snapdragon claim true as of February 1, 2023

[xi] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4855mAh for Galaxy S23 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors.

[xii] AP performance improvements shown compared to prior generation chipset. Actual performance will depend on user environment, conditions, and pre-installed software and applications.

[xiii] Compared to Galaxy S22 Ultra..

[xiv] Display measurements are diagonal. Actual viewable area is less due to rounded corners and camera hole.

[xv] Compared to the Galaxy S22 Ultra

[xvi] Corning® Gorilla® Glass Victus® 2 is incorporated into front screen and back cover of Galaxy 23 series.

[xvii] UL ECOLOGO® Certified products and services are verified for reduced environmental impact based on environmental performance criteria throughout its life cycle, including energy reduction, materials, health, environment, manufacturing and operations. Galaxy S23 series met the UL 110.

[xviii] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Devices eligible for four generations of Android OS upgrades and five years of security updates currently include Galaxy S23 series (S23 Ultra/S23), Galaxy S22 series (S22/S22+/S22 Ultra), S21 series (S21/S21+/S21 Ultra/S21 FE), Z Fold4, Z Flip4, Z Fold3, Z Flip3, and Tab S8 series (Tab S8/Tab S8+/Tab S8 Ultra).

[xix] Terms and conditions apply. Samsung Care+ coverage, service type and redemption may vary by market and deductibles (additional service fee) may apply. For detailed Samsung Care+ information, please http://www.samsung.com/samsung-care-plus/

[xx] Samsung Multi Control works on Galaxy tablets with One UI 4.1 or above, Galaxy phones with One UI 5.1 or above and Galaxy Book series devices launched in 2021 or later with either Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM). Some models may have limited feature support and both phone and PC must be signed into same Samsung account.

[xxi] Co-edit is currently available on Galaxy S23 Ultra.

[xxii] Users are required to log in both their Samsung and Google account to their device.

[xxiii] Availability may vary by market.

realme to Launch Android’s First Magnetic Wireless Charging MagDart at realme Magnetic Innovation Event

Lahore, Pakistan/Shenzhen, China – Wednesday, July 28, 2021: realme, the world’s fastest-growing smartphone brand, will introduce Android’s first magnetic wireless charging MagDart ​​on realme Magnetic Innovation Event on Tuesday, August 03 at 12:00 PM UTC (05:00 PM Pakistan Standard Time). 
MagDart will be the world’s fastest magnetic wireless charging, bringing magnet wireless charging to a fast charging era. The first Android magnetic wireless charging smartphone, realme Flash, will be unveiled at the event. Besides, a series of MagDart accessories will together build a promising magnetic ecosystem together with the realme Flash and the MagDart chargers.
The launch event will be held online on realme official social media platforms, YouTube, Twitter, Facebook.
realme has always been bringing leap-forward technology to global young users. In July 2020, realme introduced the world’s leading 125W SuperDart Charge. MagDart will bring magnetic wireless charging to a new speed era. Stay tuned!

—End—

For more information, please go to http://www.realme.com/pk

About realme

realme is a global emerging consumer technology company disrupting the smartphone and AIoT market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers at affordable prices.

Established by Sky Li in 2018 and driven by its “Dare to Leap” spirit, realme is the world’s 7th largest smartphone company and has become one of the top 5 smartphone players in 15 markets globally in just two years. As of Q2, 2021, realme has entered 61 markets worldwide, including China and in Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Africa, and Latin America, and has a global user base of over 85 million. For more information, please visit http://www.realme.com.

Women and their Rights According to Islam

When it comes to protecting the rights of women, there are very few political parties who are living up to the expectations. One of such party is @JamaatWomen. Not only is the Jamaat Women protecting the women and their rights, they are also working continuously to make reforms for the same. So that things become official and everything comes on record.

This International Women’s Day, the Women’s wing of Jamaat Islami held several sessions, conferences and walks to show solidarity with women. The objective was to create awareness on how much liberty and Independence Islam has given to a woman. It is Islam that put immense emphasis on the rights of women. Both men and women have been told about their roles and responsibilities. If only we start implementing that, our society will become a heaven.

Here are some glimpses of the efforts by Jaamat Women

A session happened at Peshawar Medical College in which the struggles of a woman in 21st century were discussed. A large number of students and participants took part in it.

 

 

Some glimpses of the women working and contributing in the party

 

You can follow the hashtag for more details

#تکریم_نسواں_ہماراشعار

 

Thank you!

 

Is #DaadiCool the Coolest Ad of the Year?

It’s not everyday that an ad catches my attention but when it’s Bushra Ansari on the screen, showing her moves and singing like a pop queen, who can ignore her?

Don’t believe me, watch the teaser HERE

 

To be honest, the teaser was such a clutter breaker that I couldn’t help but ended up giving a shout out to the brand myself 🙈🙈

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A post shared by Abeer Rehman (@abeerrehmanblogs)

The first time I saw the teaser, I was so amazed that I started waiting for the complete TVC, and here it’s today.

The legendary actress, Bushra Ansari, was looking absolutely stunning in the new Waves Deep Freezer ad. The video rightfully reminds me how we all need a little bit of coolness in our lives to make it interesting.

It doesn’t necessarily have to be something huge but the small things that matter the most.

For example, in the TVC, a traditional desi dadi is seen, who’s a bit disheartened by her family but as soon as she goes near her new Waves Deep Freezer, everything changes.

The dadi isn’t grumpy or angry anymore, she is all cool, stress-free and full of energy. This is exactly what your produce feels once you put them in the new Waves Deep Freezer that comes with two superior qualities amongst many
– Digitized Touch Control Panel
– Proximity lights that operate on Motion Detection

Being a fan of Bushra Ansari myself, I was so happy to see her on screen after such a long time.

The actress was flawless and did justice to the concept. The choreography and singing was totally in sync with moves and added to the overall look and feel of the TVC.

Ever since I have watched this video, I have been seeing a lot of videos by celebrities and random people mimicking the steps by Bushra Ansari.

Needless to say this campaign is turning into a COOL movement we all have been waiting for. 👍

Find more details of the campaign, follow the following hashtags

#WavesPakistan #DadiCool #TooCoolToBeSchooled

Challenge Your Imagination With #WavesRevChallenge

I have been following Pakistan’s advertising industry for quite a while now. Being a marketer myself, i find it so difficult to come up with clutter breaking content. No doubt, due to this very reason every other advertisement gets lost in the thousands of promotional content we see everyday.

However, recently, I saw this new “>TVC by Waves Pakistan. The TVC started in an unusual way which got my attention.” But, hey…wait!!! Why was everything playing in reverse.” I thought maybe I have mistakenly pressed the reverse button on my TV remote. But No! It was something else. Oh. that was the strategy Waves Refrigerator used to stand out. And yes, they are successful because i ended up watching the whole TVC without blinking my eyes.

Watch the TVC “>here

CFO Conference 2019 : 5 Steps to Greatness; Rising to Your True Potential CFO & Beyond

Last week, I had the experience of my life. I was invited to a CFO Conference by Institute of Chartered accountants Pakistan [ICAP]. It was not the first time I was invited to a conference, being a blogger; I attend such events every now and then. However, it was the first time I decided to attend a finance-related event because usually I just avoid them as more or less they all sound the same to me. And to be honest, I don’t regret my decision at all. In fact, I would like to attend more of such conferences in the future.

Career Diplomats – Need of the Hour

There was a time when I used to hate politics and believed that only clowns run this business … until my father started discussing it with me in an interesting story-telling manner. Since then I have developed a liking for observing the local and global political scenarios. This perhaps is the reason I am always looking for different perspectives because they always teach me a thing or two. Needless to say every time I come across “one gem of an article”. This time around, it is Pushing mediocrity or promoting innovation?

PR: Zameen Property Expo Multan

پریس ریلیز
زمین پراپرٹی ایکسپو ملتان کامیابی سے اختتام پذیر، ہزاروں شہریوں کی شرکت
ملتان میں یہ پہلی ایکسپو تھی، کامیابی ٹیم ورک اور محنت کا نتیجہ ہے، اگلے برس پورے پاکستان میں ایکسپو کا انعقاد کریں گے: سی ای او ذیشان علی خان

An Organic Affair – L’amour Jams and Spreads

The internet is a world of magic… you think of something and get it easily by doing a little search. The other day i was craving something sweet yet savory, tasty yet guilt-free and something that i haven’t tried before when a page by the name of L’amour Jams and Spreads appeared on my timeline. The page boasted of being a provider of Organic and Vegan products. still skeptical, i decided to give it a shot because i had to start from somewhere 😀

#ItsTimeToAct with Wasim Akram & Novo Nordisk

This World Diabetes Day Pledge to Act at the Right Time & Make the Right Choices

Measles Vaccination Drive in Pakistan

The day my newborn baby and I were discharged from the hospital, my doctor told me to get done with her the vaccinations on time as they play a vital role in the development of a child.

Coca Cola Celebrates International Coastal Clean up Day

Almost every day we see people celebrating a new day like Mother’s Day, Earth Day, Chocolate Day, Egg Day and what not? However, what i have personally noticed is that not many people know about the days that are related to earth and saving its natural beauty and its inhabitants. One of such days is International Coastal Clean up Day and I am glad that corporates like Coca Cola Pakistan came forward and commemorate it. 

Ramzan Transmission that Won Our Hearts

Over the past few years, Ramzan Transmissions have taken a toll. Each transmission is trying to stabd out by creating a USP. However, not everyone is successfulin getting the attention of audience. This year, i happened to watch #EhedeRamzan transmission on Express Entertainment and to me, this seems to be the best one due to many reasons.

Firstly, the transmission was hosted by Javeria Saud and Imran Abbas. Both of them know how to engage people while being compassionate and sophisticated.

The transmission turned out to be promising and enlightening as it was rich in knowledge, loaded with deen and duniya information and above all a motive to serve humanity.

There was a special segment for na’at khuwans where either the young blood like Imran Abbas recited the na’ats of famous people or renowned na’at khuwaans were invited to read their na’ats live. No doubt it was the best thing to have happened in a live transmission.

The objective behind this segment  was to keep our renowned Na’at Khawans alive in our hearts especially among our youth. This was one of the reasons that tribute was paid to Syed Fasihuddin Soharwardy, Amjad Sabri and Junaid Jamshed.

The show also threw light on the positive aspects of the society. Promoted those who are doing good for the people and aboveall, recognised the efforts of social media influencers and bloggers who are putting in a lot of effort to generate content and making it reach to people who have otherwise moved away from traditional modes of entertainment i.e. TV and newspaper but areactively available on social media.

Looking forward to another exciting transmission by Express Entertainment in the next Ramzan.

 

 

 

 

Nurpur TVC Review: It Will Make You Fall in Love with Milk…Yet Again

If you ask me, milk is the most underrated commodity. There was a time when no advertisements were done to captivate the attention of customers. However, with the passage of time, brands realized the potential in this segment and began marketing their milk as the most important commodity in a man’s life. Though everyone recognized this fact already in their subconscious mind, banded milk advertisements made loud and clear statements to reinstate the fact strongly. Having said that, each brand came up with their own USP to attract consumers.

Among all this, Nurpur positioned itself as a brand that it true to its “promise” of providing pure milk to the customers. And trust me, never did once they do mention it in their TVC. In fact, the TVC uses an undertone to communicate the message. There are no dialogues involved and the soothing music takes you back to imagining your own family life. To create an emotional connection, there are two cute children who are helping their mom in the kitchen. Sounds familiar, eh? Yes, because admit it or not, we all have tried doing it at some point in our lives. It shows a traditional morning routine of a happy family who is enjoying the most important meal of the day i.e. breakfast. The close up shots of food, tempting sights and whiteness of the milk that is highlighted again and again is a reminder of how pure is their main band attribute.

This is not the first time Nurpur has come up with such an aesthetically pleasant TVC that resonates in our minds. I clearly remember how I used to wait for their brilliant TVC right before Sehri time last Ramzan. I think that was the first ad after the rebranding and repositioning of the brand. I am glad the brand has not lost the tack and is still keeping its uniqueness intact with this new TVC. Definitely looking forward to what they have to offer next!

Follow the campaign hashtag: #HouseOfNurpur for more details

 

Is Online Shopping The Next Big Thing In Pakistan?

 

All thanks to the advent of the internet and 4G, now everyone owns a smartphone with superfast internet. Even awesome is the fact that most of people have stated avoiding going out in sweltering heat of summer and waiting in long queues for their turns.

The Heavenly Breakfast I Deserve…Daily!

Milk and mornings have always been boring for me. Why you ask? Because what’s the charm in it? For a change, I decided to experiment with different breakfast ideas to keep myself entertained and energized throughout the day since breakfast is considered to be the most important meal of the day.

NIC Karachi – A New Ray of Hope for Startups

It was just a few months ago that LMKT announced they have won the contract to establish a revolutionary set up National Incubation Centre, Karachi. The center is said to be a state of the art facility that will be equipped with the latest technological equipment to facilitate users. The company will not only design but operate the center as well which is being constructed in collaboration with PTCL, HBL and PPAF.

 

The sample layout for the center will be something like this:

Ab #FitHongiMein – From Jokes to Reality

There are people who always look fit despite eating pizza everyday (not literally, but yes, they eat a lot) and then there is me, always struggling with weight issues. It is not like that I have unhealthy eating habits (okay, to some extent I do have), I was born with this extra fat. While I never dreamt of shedding it altogether, I always wanted to live a fit life.

Karachiites Get Artistic with #ReelOnHai

Those living in Karachi, know how to love this city. They try to do whatever they can to preserve the beauty this city holds. They deploy art and plant exhibitions to show their love. This time around, the citizens went on to next level by reusing the cable reels.

The campaign was sponsored by Pakistan Cables in collaboration with Karachi Biennale Trust (KBT). The public outreach project invited designers, artists and architectures to transform the reels with their drawings. They worked on sites across Karachi and engaged local community to convey their messages.

Shahbaz Maqsood Khan is no longer a part of Jazz and we can’t stop talking about him

Shahbaz Maqsood Khan, the formidable Director Brands and Communications of the biggest telecom brand of Pakistan, Jazz has moved on to newer avenues.

The portfolio of his achievements during his two-and-a-half-year stay is very impressive. Under his leadership, Jazz overturned its slide into becoming the market leader in terms of sales and subscriber growth. He architected and executed the re-emergence of Jazz as an umbrella brand to different verticals and setting the course for its digital ambition.

Within the organization, he was instrumental in removing red-tapism and creating a more productive, effective and streamlined marketing department. Handling the media, he brought in cost-effective and fruitful strategies to make Jazz a brand on top on everyone’s mind. He expanded the brand’s scope from being a mere commercial entity to a more altruistic corporation with a purpose. A marketer par excellence, the brand won PAS awards year after year under him.

Mr. Khan led the way to the highly successful collaboration with Lahore Qalandars which led to the world’s largest cricket talent hunt initiative Jazz Rising Stars. The award-winning initiative has changed the fate of aspiring cricketers who are bringing fame to the country. He played an instrumental role in the merger between Jazz and Warid and its ongoing transition, making it the most loved digital company. Fearless and strategic, Shahbaz Maqsood Khan has played a pivotal part in the launch of Veon, a global platform that is changing digital lifestyles of Pakistanis.

Diligent, dedicated and a thoroughly experienced professional, Shahbaz Maqsood Khan has been a great asset for Jazz and his expertise would be missed.

Why is Bioderma SENSIBIO H2O on my list?

So, recently I started noticing that make up build up is spoiling my face (not that I am a model already :p) but seeing traces of lipstick and foundation on the sponge everytime I sat to cleanse my face wasn’t a good sight.

I asked around some fellow bloggers and did my research too. Finally agreeing on trying the Bioderma Sensibio H2O. As soon as I came from work, the first thing I wanted to do was to wash face, because of the make-up. But isn’t this what I do always and it never pays off!

Living Your Life Is #NotAFailure

Each day we see a number of sponsored or paid content on our timelines, thanks to influencer marketing. However, not all the hashtags make us click on them and follow the content.

One such interesting campaign that recently caught my attention belongs to National Food Limited. While I was reading stories on #NotAFailure, I came across this TVC on my Twitter.

Meri Shaan Mera Pakistan Part 2

Wall Chalking is a great menace in our city, Karachi, which is why there is a great responsibility on our shoulders to do everything we can to keep our city clean and green. 

Meri Shaan Mera Pakistan Part 1.

 

Karachi is a beautiful city that is home to many people but this beauty can not be preserved if the people are not willing to keep their city clean. In order to take a step forward and beautify those areas of our city once again, EFU Life initiated the project “Meri Shaan Mera Pakistan” which had been successful in painting a 2000 sq ft wall at Ayesha Manzil.

3 Dinner Party Dishes You Should Serve!

Hosting a dinner party is a ton of work. Planning the menu, setting up the dinner table,cleaning the house and finding the perfect outfit that will make you look fab in every picture is,indeed, exhausting so here are a few dishes you can serve that are tasty,easy to make and will have all your guests in awe of your cooking skills!

3 Restaurants to Visit in Dubai!

Dubai is a beautiful city with endless attractions and sights. The food that is being served in many of the restaurants is famous all around the globe and it is quite pricey which is why I have a list of restaurants you can visit without breaking the bank! 

Blue Band TVC #achayibarhnedo

Ronaldinho and Friends in Pakistan

Brazillian Football Legend, 37-year-old Ronaldinho, and Manchester United’s Ryan Giggs arrived in Islamabad last week alongside some international footballers from France, Portugal, and Brazil.

502 Perfume by Wasim Akram

Wasim Akram, the “Sultan of Swing” and an excellent Cricket Player, launched the 502 Perfume for HIM & HER on his birthday which was 2nd June on his new TV show’s Ramadan Telecast, Geo Khelo Pakistan, which he hosts with Shoaib Akhtar. 

JS Bank Gives Sarfraz a BMW #JSHonorsSarfraz

JS Bank, in association with Dewan Motors, presented Sarfraz Ahmed, the captain of the Pakistan Cricket team, with a BMW X1 on the popular game show, Geo Khelo Pakistan,  alongside the two hosts, Wasim Akram and

3 Sales All You Ladies Need to Check Out!

Dresses like these available at Ego Stores and Online! Rs.1837

Summers have been around for some time so it’s obvious all these clothing brands will launch their attractive summer sales to blow away all the fashionable women looking to get their hands on the best of the best for an affordable price. All of the stores mentioned in this article are offering discounts on their clothes so do have your wallets ready because these deals are too good to pass up on! 

3 Upcoming Pakistani Movies to Watch

If you’re searching for a good Pakistani movie to watch then here are 3 movies you should keep an eye out for because they seem really interesting and will surely knock your socks off!

Mcdonald’s Spreading Smiles Campaign

Mcdonald’s “Spreading Smiles” Campaign is a very interesting and thoughtful campaign Pakistan’s favorite fast food chain has launched. The idea is to spread smiles on people’s faces by sharing a joke or doing anything else.

3 Pasta dishes You’re Missing Out On!

Whenever we go out to eat or order in and we don’t like what is on the menu (mostly because we can’t pronounce the dish’s name ) the safest bet is Pasta because what can go wrong with Pasta.Even though everyone loves all types of Pasta dishes, we are never completely satisfied with the taste and are always looking for that Pasta that will blow your socks off.In order to help you fulfill that dream of finding the right Pasta, here are 3 Pasta Dishes that will have you head over heels for them!

Top 3 Countries to Visit in SE.Asia

If you’re confused about where to go this summer then you’ve come to the right place because I’ll be telling you about the 6 best countries you can visit in Southeast Asia.No need to worry about the reliability of this list because I’ll be telling you everything from personal experience! Hope your passport’s up to date because you would not be able to waste any more time after reading this article!

3 Things you can’t miss in Athens,Greece!

Greece is a popular tourist destination yet people still struggle to have a good Greek experience.I’m going to be giving you some tips on where to go and what to do so that you don’t waste time stressing out during your vacation.

The ideal months to visit Greece in are August to November when it’s a little chilly but you can still feel the warmth.Athens Eleftherios Airport isn’t that big and you’ll be out in the city within the hour of your arrival~The people are extremely friendly and welcoming and are particularly fond of Pakistanis!

Passion for new Fashion!

Why is fashion every woman’s weakness? What makes her yearn for that Balmain Dress or those new Prada bags that smell like money? Is it the joy they feel when they hear other women gasp when they see her wearing the dress that’s “in” these days? Perhaps. Is it the fact that, deep down, even the most modest woman likes to show off her clothes and feel accepted? Maybe. But the main reason she wants to surround herself with gorgeous and ridiculously priced dresses is self-satisfaction.

Make up Studio Bloggers Meet at Lucky One Mall

Makeup is something most girls can’t resist to. This perhaps is the reason, I ran to Lucky One Mall when I heard there is a bloggers meet that is happening at Make-up City. Matlab, it is like going to heaven :p

Why Lucky One Mall is a Must-Visit for every Shopaholic

Pakistan is progressing and so is Karachi. After hearing a lot about the recently opened Lucky One Mall, I decided to visit it with my sister and her chulbulay bachay. Though the mall is still taking its time to be fully functional, I am happy I went there.

Here is a list of things you should expect when visiting the mall

A Day with Avari Towers Karachi’s #OSG

They say, “Health is Wealth”. Rightly so because unless you are not healthy, you won’t be able to enjoy anything in life. This is what I recently realized when an invite to attend Avari Towers Karachi’s OSG landed in my mail. Excited to see what lies within, I decided to pay them a visit.

Shan Did What No One Else Has Done Before – #KhaanaWithParosi

If we look around, all we see are brands advertising left, right and center. This has somewhat diminished the charm of advertising and savvy consumers are less likely to be wowed with the clichéd ads. Considering the scenario, Shan came up as a cutter breaker with its new TVS #KhaanaWithParosi.

Redmi 4X Launch in Pakistan

PRESS RELEASE

Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies

With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market

The world’s leading technology company Xiaomi launched Redmi 4X in Pakistan through distribution partner SmartLink Technologies.

Lux Style Awards 2017

On 19^th April the area around the Expo Centre was glittering, later I came to know it was because of the whole glitterati of the Pakistan aka Pakistan Fashion and Film Industry, which was assembled for the Lux Style Awards of 2017. Many people commented that it was an evening of many firsts; Atif Aslam hosted the show for the first time since it started in 2002, Noman Ijaz attended the awards for the first time and most importantly the event packed up around midnight!

Also dubbed as Pakistani Oscars, LSA is the most important and prestigious award show for the Pakistani film and fashion fraternity. This year the show was directed by fashion icon Hasan Shahryar Yasin (HSY). Red Carpet commenced around 5 pm and was full of glam and glitz the film fraternity is famous for.

New Rooh Afza TVC Made Me Recall Childhood Memories

 

I was watching my favorite TV drama with my one year on my lap when during a commercial, break something caught my attention, that was the new Rooh Afza ad. It got me hooked to the screen till the last second of the commercial because the story of father and daughter shown in the TVC is so compelling and relatable for me. It left me speechless and I started wondering if this is the same company that talked about the same product usage in their ad for decades. Indeed a new and fresh approach.

Karachi Literature Festival 2017 – A Treat for the Mind

There are very few people who get excited when it comes to books. Though I am not a book worm or someone who has a treasure of shelves filled with books, thanks to online reads, I make sure I attend literature festivals to keep myself updated with the latest additions in this arena. This time around, my father, whose favorite genre is politics, was also in town so I decided to visit the then upcoming Karachi Literature Festival 2017.

Lenovo Launches Revolutionary Moto Z in Pakistan

Motorola is back in the game with its new Moto Z. The new smartphone range was launched on February 17^th, 2017 by Lenovo through its subsidiary Motorola Mobility. The most talked-about features of the new phone, besides its thinness, are its Moto Mods.

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Last week I happened to go to a Bloggers’ Meet up which was about the launch of a new app called ‘Tapmad’. For which, I had to miss out on my favorite drama and on my way I couldn’t help but thinking about catching up the episode on YouTube later that night. Little did I know at that point that I am going to get a permanent solution to watching TV while on the go!

2 Reasonably Priced Phone Brands I Wish to see in Pakistan

If you ask me, I am one of the most unsatisfied smartphone customers (blame my excess usage of social media apps and online reading habit for it). Anyways, so, ever since I have been deprived of my Samasung Galaxy S3 on gun point, a.k.a mobile snatching, my life has been terribly miserable. I couldn’t find a single smartphone that can work effectively without getting hung or confused at what I am commanding them. LOL.

Jokes apart, one day when my Huawei P8 Lite completely refused to start and did not cooperate, I was forced to search about the best phones I can get in the most reasonable price. Though some of these brands are available locally through black market, I usually prefer going for brands that are officially available in Pakistan.

Cutting the long story short, out of four best phones that I came across, two of them aren’t available in Pakistan yet. Sigh and sobs!

How I wish these brands were available in this part of the world as well (I hope so they will think about it soon)

Xiaomi

It was the first brand that popped up in my search bar, so I will definitely start with it. Headquartered in China, Xiaomi is determined to introduce the high quality latest technology in an affordable rate. They are already present in Singapore, Philippines, Malaysia, India, Brazil and Indonesia. I hope they further expand their market to Pakistan. So far, their most loved brands by consumers are

Xiaomi Mi Mix

It is the latest addition in Xiaomi’s family. The most futuristic phone with 91.3% screen to body ratio. The almost no-edges design wasn’t easy to develop and required a lot of work in other areas too. Apart from great design, Xiaomi Mi Mix offers 6 GB RAM, 16 MP rear camera, 256 GB storage and a battery of 4400 mAh.

Other notable devices by Xiaomi are:

· Xiami Mi 5

· Xiaomi Mi 4i

· Xiaomi Redmi Note

· Xiaomi Redmi Note 4G

· Xiaomi Redmi 3S Prime.

iDroid USA

In 2012, five entrepreneurs decided to open up a small startup that has now grown up to become a full-fledged organization. iDroid USA aims to become the market leader with its cutting edge technology and this mission is the reason they are relying on extremely sophisticated and advanced research methodologies.

iDroid Royal V7

This phone is just perfect for anyone who is looking for a good camera. Its 13 MP rear and 5 MP front cameras are ideal for HD pictures and shoots. V7 is actually a Phablet with 540×960 pixel resolution. With 1 GB RAM and 8 GB ROM, which is comparatively a bit less than other vendors, this phone offers a decent design, which is unlikely to be found in other counterparts. Instead of round edges, V7 has rectangular corners to give you a premium feel.

Other phones of iDroid that I look forward to are:

· iDroid Apache G6

· Tango 2 White

· iDroid BALR X7

· Tango A5

Apart from these, I would really like to see Amazon phones making their way in the Pakistani market. However, I think these two brands will probably be successful in making me forget my previous phone by staying with me through thick and thin. RIP Samsung Galaxy S3!

When Art Speaks, Woven Stories Come into Being!

I have not met a single person in my life who doesn’t admire good art. People of all ages have their own opinion when it comes to appreciating their favorite artwork. However, if there is anything that is receiving a huge round of applause from everyone recently, that is Woven Stories.

Yayvo Launches iDroid in Pakistan

Smartphones have given rise to a whole new level of a digital world we live in. Be it shopping from your favorite brands, interacting with your distant friends/relatives or opting for an online service to get your work done, we have become totally dependent on our smartphones.

Call the Band Celebrates 15 Years With Fans!

There are very few artists who give value to their friends, let alone celebrate their fifteen years of association with a dedicated hashtag. Sounds strange, right? Well, this certainly is not. A few days back I saw posts with #15yearswithcallfans being shared on my social media timelines. Excited to read the name “Call” I decided to examine the hashtag and it got better with every passing minute.

Turkish Food Festival at Asia Live, Avari Towers – Review

If you have lived in Turkey or enjoyed their traditional food in the Middle East before, you will definitely know my struggle to find the similar authentic Turkish taste in Pakistan. So, after I was disappointed in finding the best Hummus in Karachi that tasted exactly like the one they have in the Middle East, a friend referred me to the ongoing Turkish Food Festival at Avari Towers. Intrigued by the name only, I decided to give it a try because among all the high end hotels I know; only Avari Towers is well-known for celebrating food festivals from different regions where they do not compromise on the taste and quality.

The Golden Chick that everyone is After in K Town

Now that you are here to find out the chick, let me tell you, you won’t regret reading about the tenderness and juiciness this scrumptious delicacy is made of. C’mon, do not be a pervert. We are talking about Golden Chick, the new chicken outlet that is winning the hearts (and tummies) of Karachiites and not the one you were thinking about 😉

Dolmen Mall Celebrates 24th Annual Shopping Festival

Over the years, Dolmen Mall has established itself as the favorite destination of shoppers. And why not? With so many brands under one roof, amazing activities that are happening almost every other day and shopping festivals that keep enticing the customers, the group of shopping malls have become an ultimate destination for family and friends get-together. This time around, the leading chain of shopping malls kicked off its annual shopping festival, Dolmen Shopping Festival (DSF) on December 16th, 2016. The fun filled festival will last for 17 days while offering amazing discounts and exciting activities to its visitors.

I Am Karachi To Host A Grand Music Festival because Music Matters!

I am a Karachiite to the core. I am happy when this city is happy and I become sad whenever any tragedy happens here. However, I have always tried to focus on the positive aspects instead of the negative ones and learned to love my city despite all its imperfections because I love Karachi!

New Sensation in Town – Hollywood Nail Factory

So, it was a boring and a seemingly never-ending day when all of a sudden colors started to spread on my timeline. Beautiful and amazing nail arts they were, just what I wanted to cheer myself up. After a while, one of the friends tagged in a post that we are going to have a ladies day out at Hollywood Nail Factory on Tuesday at Zamzama Mall, Karachi. The rest of the day was just difficult to pass amid all the excitement. For the first time in my life, I Googled ‘Nail Arts’, yes, I did that so that I can have the best nail art to beautify my hands!

5 Things You Ought To Learn Before Starting Online Marketing

The internet is a cluttered place. You find here people, millions of companies and their representatives bragging about their products. Each one of them wants to be the market leader. However, only the one with the loudest voice grabs the largest market share. They then enjoy this premium position until someone else comes up with a louder message and replaces them.

Rimmel London Match Perfection Foundation

Light Perfecting Radiance Foundation

Hey girls, to be very honest with you all, let me tell you that foundation can either make or break your make up, yes, it is true! This is the reason I just do not settle for any foundation but the best. It has been quite some time that I have been looking for a perfect foundation that matches my skin tone and looks clean and flawless on the skin.

I Am Karachi Museum: Let’s Own Karachi

I Am Karachi Museum

The School of Writing (TSW) in association with I Am Karachi presented a two day ‘I Am Karachi Museum’. The event was held at Alliance Française de Karachi on 12^th-13h June, 2015 in which more than 320 young photographers participated.

This is Pakistan – #SonehraPakistan

Pakistan is one of those countries which have been struggling since its birth. This country has seen a lot in its 68 years of independence – be it losing a part of it (East Pakistan), defending itself on several fronts from enemy’s attacks or fighting terrorism which is aimed at weakening it. However, despite all these sad state of affairs and challenges, there is one thing that overshadows everything – that is the beauty of Pakistan and the contribution of its people towards the betterment of the world. This is the brighter picture of Pakistan that needs to be highlighted so that people can see the real Pakistan – Sonehra Pakistan.

How to Survive the Social Media War

With the advent of social media, even mute individuals have started speaking. They share their thoughts; explain events and their details in ways most profound public speakers cannot do. This is the power of words and undoubtedly the miracles of social media.

The online world of social media is dynamic and fast-paced. It changes in seconds and require you to do the same. If you think that a company page you created a couple of years ago is enough to build good reputation of your company, you are day-dreaming.

It’s All about Faking Your Social Life Online

I think social media is the new synonym for ‘depression’. Why? Because (a) every time you log in there someone is at a rocking concert or is heading out to a hip spot to hang out with their friends (b) If you are not a social butterfly or not hanging out at that time, it makes you feel jealous. This can lead to FOMO – Fear Of Missing Out – which, obviously, is a kind of depression. And you surely do not want to suffer from it.

Be There For Pakistan All Year Round!

I was still in awe after seeing the Tapal Danedar’s interesting OOH when almost everyone on my timeline started talking about ‘Let’s Be There For Pakistan not just on 14th August but all year round!’ video. Surprisingly, it was by Tapal too. I clicked on the link and got hooked to the screen.

Yasmin Zaman Launches ‘Azaadi Collection’

No matter which race or cast we all belong to, there is one thing that unites us all and that is Pakistan. Having said that, we are all equally excited to celebrate the birth of our beloved country, its independence and our freedom on August 14^th each year. This year too, Pakistanis across the globe are preparing to celebrate the Independence Day with great zeal and enthusiasm.

Telenor Bridal Couture Week 2015 – Day 1

Telenor Bridal Couture Week 2015 (TBCW 2015) was commenced on Friday, June 7^th, 2015 in Karachi. The event is the biggest fashion week in Pakistan and is one of the most sought after bridal couture weeks in South Asia. The three day fashion week started off with a great extravaganza and proved that it is totally worth the wait and the hype.

The first day of the TBCW 2015 was all about mesmerizing showstoppers, amazing performances and lavish bridal outfits!

The designers who showcased their collection on Day 1 are:

Day 1 Designers

Kapray Launches Its First Flagship Store In Karachi

Kapray launched its first flagship store on 5th July 2015 in Dolmen Mall Clifton, Karachi. Kapray is Pakistan’s first fast fashion brand that offers trendy products at a great price and amazing quality.

When Wrong No. Becomes the Right One! – Review

What are the most important ingredients to making a blockbuster movie? Strong story line, fun, entertainment and an impressive cast, right? What if I told you that Wrong No. has more or less all these staples? Yes, it has. However, like no film is an emblem of perfection, this too had some loopholes. Though, for me, these shortcomings have been overshadowed by the positive aspects easily.

Telenor Bridal Couture Week 2015 – Day 2

Day 2 of the Telenor Bridal Couture Week 2015 (TBCW 2015) was held on Saturday, June 6, 2015. After attending the Day 1, I was more excited to see what Day 2 has to offer.

The second day started off with the same fervor and enthusiasm to support the fashion industry as it did on the first.

Designers lined up for Day 2 of the TBCW 2015 were:

Day 2 Designers

Negative Impacts of Social Media on Your Business

What? Do you read it write? Does the writer literally mean this?

Could there be any negative impacts of social media on your business? Then what about all those hundreds of thousands of articles and publications on the internet that advocates having presence on social media?

‘MOOR’ infuses a spirit of patriotism in the masses with its Premier

‘Moor’ a film by azadfilm company and Mandviwalla Entertainment, is releasing across Pakistan this Independence Day

Karachi – 10^th August, 2015: Joint production of azadfilm company and Mandviwalla Entertainment Moor, was screened last night at the premier held in Karachi. The thought provoking film is directed by Jami and is inspired by true events. Moor which translates to ‘Mother’ is an emotional tale of heartfelt patriotism, the fight against corruption and prevalence of good versus evil.

Image Skincare Unveils “Iluma”

Taking care of your skin is even more difficult when it is sweltering hot in summer and your skin gets oily, starts sweating excessively or you fear a potential break out. I do not know about you but I can so relate to all these skin-related problems and I take them very seriously. This is why I never experiment with my skin and head to a professional dermatologist for an expert advice every time I face any dermatological problem. And guess what? She never disappoints me. One of the most trusted brands she often prescribes me is Image Skincare.

Skincare Iluma Product Range

Why Do Businesses Use Social Media to Influence People?

To be very frank, I was least bothered about ‘social media marketing and its impacts’ unless I started looking for a job in the same line. The fear of questions related to this topic to be asked in interviews compelled me to search more and more about it. The result; here I am able to write a whole article on this amazing topic. I hope it will help you to mark your own presence in the digital world.

2nd Mercedes-Benz Pakistan Fashion Week – Doha

Pakistani Designers All Geared Up to Rock Doha!

If there is one industry that I think is flourishing exponentially in Pakistan, it is our fashion industry. One after another successful fashion shows in a short span of time are a living proof of what I just said. What makes me even more excited is the fact that the creative work of our fashion gurus is not only appreciated in Pakistan but it is welcomed internationally as well.

Irresistible Social Media

Is not using social media tools to boost your business a wise action?

Who would have thought that one day the world would become an integrated market; that no matter where you manufacture your product or service, you can send it to millions of customers around the world.

5 Deadly Sins of Social Media Marketing

Today, almost every organization has embraced social media. Still, we see only few frequently there; others are active only once in a blue moon.

Since digital media does not allow any mistakes, you have to be very careful when dealing with it. One single mistake -any typo, false claim or amateur photo editing and you are out of competition . What remains after this is sarcastic jokes and digital impersonation of your mistake, reminding people of it time and again.

My Take on Telenor Fashion Pakistan Week 2015!

There was glitz, glamour, fashion, fun and what not? It was Telenor Fashion Pakistan Week Summer / Spring 2015 (TFPW15) that kept the whole country captivated for a good four days. Kicked off on March 31, 2015, the event wowed the audience and garnered a lot of media attention due to the multitude of designers who were determined to justify their selection in the show.

The Indigestible Truth About Your Social Media Friends

So, you have got 4,375 friends on Facebook, 11, 028 are following you on Twitter and 15, 980 professionals are connected with you via LinkedIn, and you boast these figures? Do You? If you do, then I am afraid you need to think again if this is actually what you want. Reexamine the list and try to remember the faces and names you truly know. How many of them can you trust with your shared information?

Find it difficult to recall oodles of contacts there? Do you really think the ‘unknowns’ can keep your information, pictures and data private or are they the ones who randomly leak your family and personal photos on the internet and then a friend calls you up and congratulates you on being a ‘Hot topic’ on the internet today?

FoodPanda iDonate Campaign – Because #FoodPandaCares

FoodPanda has taken digital marketing to a whole new level with the launch of its recent ‘FoodPanda iDonate’ campaign. The unique and innovative campaign revolves around the idea of feeding the underprivileged during the month of Ramzan which is otherwise known as the #MonthofBlessings. This campaign invites people to interact with the food giant on social media platforms such as Facebook and Twitter to generate donations. For every interaction, FoodPanda will be donating a certain amount to Edhi Foundation and Saylani Welfare Trust.

The Best of Mercedes Benz Pakistan Fashion Week Doha 2015

Pakistan Fashion Week Doha (PFW Doha) started on April 30^th 2015 in Doha and continued till May 1^st, 2015. As I have already discussed in my previous blog, a number of local designers from Pakistan participated in this fashion show. While some of the collections surprised the attendees with their sheer creativity, some of them were not at par with the international fashion standards and failed miserably at fulfilling the expectations of the audience.

Coca-Cola Contour Bottle Is 100 Years Young!

Press Release:

Karachi, April 28, 2015: The Coca-Cola Company celebrates this year,100 years of its iconic contour bottle, with a host of different activities aimed at paying tribute to what is perhaps the most recognized packaging of any product or brand globally. The bottle was created in 1915 by The Root Glass Company of Terre Haute, Indiana after Coca-Cola released a brief to ‘design a bottle so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on ground’.

Pakistan Featured as ‘Guest of Honor Country’ at International Flanders Trade Fair, Ghent, Belgium

DMGM Photo Fix Coral Cameo – Review

DMGM is an established cosmetic brand. This is why it did not take me more than 2 minutes to decide whether or not I want to try their Photo Fix Coral Cameo. I had been looking for a lip color that would stay for a long time, doesn’t dry out my lips and have a creamy texture at the same, and trust me when I put a swatch of DMGM Photo Fix Coral Cameo on my hand, I knew it was the color I needed to add to my matte collection.

Product Specifications

• Brand: DMGM
• Color: Coral Cameo
• Number: 337
• Quantity: 4 ml

Rimmel Kate Moss Lasting Finish Matte Lipstick 105 (Rossetto) Review

I rarely find a lip color that I pick up, check out, and buy in the first go and Rimmel Kate Moss Lasting Finish Matte Lipstick 105 (Rossetto) is one of them. It’s a mid-tone neutral bronze color that is light, smooth, and perfect to flaunt during the scorching summer season.

Are Your Private Facebook Messages Really Private?

The good thing about Facebook is that you can either talk to your friends ‘publicly’ (via their wall) or simply message them privately. Many of us use the latter option for sharing videos and links with selected audience. The flabbergasting fact is that someone is keeping an eye on your private chat as well.

Yes, Facebook is tracking down the number of links of pages that are shared either publicly or in private. Not only do they are monitored regularly, they are also added to the total number of ‘Likes’ a page has.

Telenor Bridal Couture Week is About to Begin!

It is the time to mark your calendars and wind up your work before the weekend because Hum Network has announced the dates for Telenor Bridal Couture Week. The event, which is the most-awaited platform for bridal fashion in the region, will commence from June 5^th, 2015 and to June 7^th2015 in Karachi. This is going to be the 10^th edition of Bridal Couture Week.

Persian Nights byEnchanté– A Charming JewelryExhibition

Women around the world like to adorn themselves with captivating jewelry to enhance their beauty. However, there are only few of them who take a step further and put together all these amazing pieces at one place so that others, like me and you, can quickly select the right pieces to add to our collection. One of such gems is Sukaina Abbas of Enchanté who recently held her ‘Persian Nights – The Timeless Saga’ exhibition in Karachi at Gon Pacci. This was her fifth exhibition in two years i.e. since her inception in the market, which is commendable.

Know Your Social Media Personality

Today, if you tell someone that you are not on social media, specially on Facebook, they will certainly give you a second look, ask about the reason of not being there and advice you to be there as soon as possible by telling you the myriad of fascinating things you can find there.

Say No To Dowry, Bring Innovation in Relationships!

“Woman commits suicide with 2 children over dowry”

“Woman ends her life for not bringing enough dowry”

“Woman burnt for not asking dowry from her parents”

These are just few of many headlines from newspapers that popped up when I entered the word “Dowry” on Google. Needless, to say many of such cases go unreported because a bride’s parents are too ‘poor’ or ‘powerless’ to even get justice.

Infinix Mobility Launches Hot S in Pakistan

On July 28th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones.

Brumano – Men’s Heaven for Online Shopping

One fine day, I was scrolling through my Facebook timeline and I came across a handsome guy donning an absolutely stunning shirt. Inspired by the amazing print, I took a look at the page Brumano and was awestruck to see their unusually fascinating men’s clothing range. They have everything required to make man a gentleman. From shirts, trousers, polo shirts, jackets, sweaters and accessories, the website is a game changer in men’s fashion.

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 I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.

Discover The Beauty of Pakistan with #TelenorRawaan

The marketing strategies for telco brands had been a bit mainstream and obvious in the past few years. It either used comic, satire or unnecessarily stretched dance numbers to convince users to switch to their network. Though these tactics are entertaining and fun to watch, they seriously lacked inspiration. However, recently while watching the #TelenorRawaan ad, I was hooked to the screen.

Pakistan sets GUINNESS WORLD RECORDS™!

Dettol takes the lead on Global Handwashing Day

Karachi, Saturday, October 15, 2016: Dettol Pakistan celebrated Global Handwashing Day 2016 by setting a GUINNESS WORLD RECORDS title for the Most participants in a handwashing relay. The event was held at Metro Cash & Carry in Gulshan e Iqbal, where 1636 students from various local schools participated enthusiastically and in doing so broke the record of 1410 hand washes previously held by a town in India (2015).

Turn Your #StyleOn with Outfitters

Needless to say I just cannot leave any Outfitters’ outlet without having bought something from their amazing collection. Mostly they are tops that I fall for; however, the accessories and shoes do inspire me sometimes. This time around, I saw a post on my Facebook timeline featuring a 50% off on the entire collection.

Olivia Kajal – An Affordable Beauty Staple

I have been using Jordana Black Out and Maybelline Master Drama for a while now. They are the best, however, I wanted a product that is easy on pocket and lasts not longer than 5-6 hours, at least, and there I came across with Olivia Kajal.

Pakistan Innovation Foundation: Ijaad Kar, Nakaal na Kar

{August 17th , 2016} —

The Karachi Innovation Challenge & Hacakthon is an event of Pakistan Innovation Foundation held every year in Karachi to promote the new citizenship idea and startups which can create a better more smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas.

Dolmen Malls Celebrate Independence Day with Zeal & Enthusiasm

If there is one place that Karachiites love to visit during any occasion, be it summer festival, winter festival, Pakistan Day, Father’s Day or even Independence day, i.e. Dolmen Mall. With three malls covering all high-traffic areas of Karachi, Dolmen Group has managed to earn a good reputation for family entertainment. It has interesting activities planned for all and hence, never disappoints. The same happened to us when we decided to visit the mall for the Independence Day celebrations.

Infinix Mobility Launches Hot S in Pakistan

On July 28^th, a star-studded event was held at Marriott Hotel, Karachi where Infinix Mobility officially launched Hot S & Noise Cancelling earphones.

The event was attended by social media influencers, socialites, celebrities and other renowned personalities. Mr. Andy Yan, Vice President of Infinix Mobility unveiled the products and briefed the audience about their features.

How to Choose School Bundle in Best Prices?

 

It is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Shopping for books and uniforms can be really stressful and costly at times. It takes time to master the art of creating the best bundle of all your essentials that also fits your budget.

Coke Studio Introduces Music for the Deaf!

 

I am a marketer by profession and whenever I come across some stellar concept, I cannot help talking about it. This time around, it is Coca Cola which has surprised me with their latest breakthrough initiative. The Company has come up with a new innovative technology that enables the deaf to experience music. Can you imagine how extraordinarily amazing the idea is? It is super cool and I can see it as a new benchmark in the music industry. The idea was promoted on Coke’s existing music platform Coke Studio.

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible.
Without wasting any more time, let us take a look at some life-saving beauty hacks that have always saved me whenever I was in beauty emergency.

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1.     Fix an Overgrown or Chipped Manicure with an Ombré Effect

No matter how good nail color you have used, after some time, it will either start to fade away or reveal the grown plain nail. For this, you do not have to reapply the lacquer; here is a quick and long lasting fix: use glitter to cover up the plain area. It will look pretty and chic.

2.     Use Your Lipstick Enhance Your Cheekbone and Eyes

You do not have to carry around a whole make up kit with you all the time. Learn about the multiple uses of a lipstick. It is easy to carry and occupies less space in your bag. Just keep a peach, pink or red lip color with you (according to your skin tone) and use it on your cheeks and eyes to add a little color to your features, and it is done.

3.     Use Petroleum Jelly to Wipe Off a Messy Eye Liner

Want to apply a perfectly winged eyeliner but cannot pull it off in one go? Here is a tip, apply some petroleum jelly on a cotton swab and remove all the traces of imperfect eyeliner. Now try applying the liner again, and again, if required, unless you get the desired style.

Use Nude Eye Pencil to Make Your Eyes Look Bigger

There is one thing that always fascinates me in every Disney princess and that is the big beautiful eyes they all have. I always wanted my eyes to look like that and recently found out the secret to having such eyes. The trick is simple. You have to use a nude eye pencil on the lower eyelid to make the eyes look big and wide awake.

5.     Get Smoky Eyes in Seconds

So, you have to go to a party right after the work and you do not have much time, no problem at all. Just smudge the eyeliner that you have been wearing since morning and it is done!

You do not have to spend hours to look beautiful. Just know about the right product and its right application at the right time and you are ready to rock anywhere.

Coke Studio Season 9 set for launch: Will feature Amjad Sabri

 

Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

Coke Studio Season 9 set for launch: Will feature Amjad Sabri

Karachi, June 24, 2016: Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

With the duo of Bilal Maqsood & Faisal Kapadia of Strings as Executive Producers, the Season will bring together multiple music directors, delivering music of different genres will bring forth the talent of some of the most accomplished and major names of the industry including Noori, Shani Arshad, Jaffer Zaidi, Shiraz Uppal, Faakhir Mehmood and Shuja Haider.

Although Amjad Sabri did not feature in previous seasons of Coke Studio, Tajdar e Haram was performed in Season 8 last year by Atif Aslam, as a tribute to the original performers, Ghulam Farid Sabri and Maqbool Ahmed Sabri. Amjad Sabri had also helped Coke Studio on this rendition. The rendition gained worldwide fame with over 33 million views on digital media. Speaking about his kalaam during the recording in May, the late Amjad Sabri had stated, “About 40 years ago, my father and Nusrat Fateh Ali Khan read this kalaam at a dargah in Karachi and 40 years later, Rahat and I are reading it again (on Coke Studio Season 9).”

“Coke Studio is the ultimate manifestation of Coca-Cola’s music strategy and Season 9 will further strengthen Coca-Cola’s cultural leadership, celebrating diversity while bridging barriers relevant to the youth of today,” stated Rizwan U. Khan, General Manager of Coca-Cola Pakistan, and added, “It is very distressing that Amjad Sabri himself will not be with all of us to see Season 9 go on air in August. His death is a huge national loss.”

The vast talent on the music direction and production side will be matched in Season 9 by a dazzling array of artists, many of whom have performed in previous Coke Studio seasons, as well as several upcoming and talented singers performing for the first time in Coke Studio. While national icons who have performed previously include the likes of Abida Parveen, Rahat Fateh Ali Khan, Sanam Marvi, Umair Jaswal, QB, Saieen Zahoor, Ali Azmat, Noori, Zeb Bangash, Faakhir and Meesha Shafi to name a few, the new artists include Shilpa Rao, Mehwish Hayat, Momina Mustehsan, Natasha Khan, Ali Khan, Rizwan Butt, Basit, Rachel Viccaji, Nirmal Roy and of course the maestro of qawwali, Amjad Sabri.

“We’ve always believed in collaborations because this is how the industry grows. After the monumental response of season 8, we decided to bring onboard 6 of Pakistan’s leading music directors to be a part of Coke Studio. Our vision since season 7 has been to involve more and more people from our music industry and make this platform a collective dream. When we presented the idea to Coca-Cola, they loved it and were fully supportive. It was a challenging task and our guidance was required throughout the process, but today we are extremely satisfied that we took this initiative.” Strings commented.

The unrivaled success of Coke Studio over the years in connecting deeply and emotionally with the people and especially the youth, is evident from its immense digital footprint with 6.3 million fans on Facebook, more than 170 million YouTube views and 7.5 million plus audio streams. It is viewed by fans in some 150 countries and has been exported to 20 countries. In Pakistan it has proved to be a unique platform for high profile projection of everyone associated with the music industry, including singers, back up vocalists, composers, producers, musicians and technical persons of every possible specialty, without whose invaluable contribution no Season could have been produced.

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.

With an enduring commitment to building sustainable communities, our Company is focused on

initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, CocaCola Unbottled, at http://www.coca-colablog.com or find us on LinkedIn at http://www.linkedin.com/company/thecoca-cola-company.

Light up Lives With LRBT this Ramadan!

They say, seeing is believing. Ever wondered what those with eye ailments feel about it? Only the thought of it is enough to give me goose bumps. Each year, I try to find out an institution that is serving the right purpose by helping the mankind. This time around, it is LRBT.

Q Mobile reveals its New & Refreshed Look

Q Mobile, a market leader in Pakistan’s smartphone industry has announced the launch of its new brand identity today.

Actor Feroze Khan to debut on the big screen this September

PRESS RELEASE

[Karachi: 14th June 2016] After conquering the small screen with top rated serials and critical acclaim, the award-winning actor Feroze Khan is all set to make his debut on the silver screen with Anjum Shahzad’s upcoming film ‘Zindagi Kitni Haseen Hay’ (#ZKHH) in 2016.

Feroze Khan is a guy not afraid of a challenge – be it a controversial drama surrounding sexual abuse in ‘Chup Raho’ on ARY Digital, or a negative character in HUM TV’s biggest hit of 2016, ‘Gul e Rana’, he makes all the characters he plays, his own. Khan recently bagged the award for the Newest Male Sensation on TV at the 4th Hum Awards held in Karachi.

‘Zindagi Kitni Haseen Hay’ is a young love story which talks about the pressures a relationship can face when met with responsibility. Feroze Khan plays a struggling filmmaker who wants to fulfill his father’s dream. The first look for #ZKHH was recently revealed and a lean, muscular Khan looks ready to make an impression.

On the debut of his upcoming movie, Feroze shared “Zindagi Kitni Haseen Hay is very close to my heart, not just because it’s my debut but it’s a very real story of a couple’s struggle. Whether it’s television or films I will continue to connect with my fans everywhere as long as the character is interesting and gives me a margin to perform. I am here to make my mark!”

#ZKHH, shot in Karachi (Pakistan), has Feroze Khan playing the main lead and is expected to release in September 2016.

-ends-

 

About Feroze Khan:

Feroze Khan, is a Pakistani former VJ, model and actor, who appears in television serials. He is best known for his roles in the highly successful television series, including Chup Raho (2014) and Gul-e-Rana (2015) and many more. He will make his debut as a film actor in the upcoming romantic film Zindagi Kitni Haseen Hay.

For more updates about Feroze Khan visit:

Facebook: https://web.facebook.com/FerozeKhanOfficial/

Twitter: https://twitter.com/ferozekhaan

Instagram: https://www.instagram.com/ferozekhan/

Zong Toolbar

Speculations are afoot that Zong, one of the leading and the only 4G operators in Pakistan, installs automatic scripts in the browsers for hacking purposes.

The Gastroenterology Forum of Pakistan Organizes Symposium to Address GERD Management

 

Karachi, May 28, 2016: Taking into account the rising incidence of gastro infections with the recent increase in temperatures[1], The Gastroenterology Forum of Pakistan organized its first medical symposium at a local hotel in the city. The event was attended by medical professionals and leading gastroenterologists and focused on recent developments within the field of gastroenterology, particularly gastroesophageal reflux disease (GERD) and its management.

HTC Comes Back to Pakistan!

I am not a very tech-savvy person; however I am always searching for a smartphone that offers exceptional experience. This time around, I was eyeing at HTC Desire 626G. However, to my disappointment, there was no local distributor of HTC in Pakistan. Then one day, I stumbled upon a news piece announcing that HTC is soon going to be launched in Pakistan by Muller and Phipps (M&P). I was already excited and this excitement doubled up when I received the invite to the launch event of #HTCPakistan.

Can't wait to be the part of HTC Pakistan`s official launch tomorrow #HTCPakistan pic.twitter.com/DWv24eyjdn

— Abeer (@DMisHaram) May 24, 2016

#TangMissedCall – A Unique Way to Celebrate Mother’s Day

Over the years, Mother’s Day has become a great platform for children to appreciate the efforts and love of their mothers. This year too, a number of brands came up with exciting campaigns to commemorate this day. However, once campaign that caught my attention was #TangMissedCall.

Mountain Dew’s #CopterHunting Where You Hunt and Win!

Mountain Dew is that one brand which never ceases to impress me.  Be it their interesting TVCs or even engaging online activities along with digital integration. The brand sure knows how to grab the attention of its audience.

Rose Petal Launches its New Ad Campaign

[Karachi: 13^th April, 2016]: Rose Petal, one of the biggest tissue brands in the country has recently launched its new ad campaign that creates awareness about the usage of disposable products to ensure the hygiene of the people.

The first teaser for ‘Dobara Phir Se’ Released

#DobaraPhirSe is Mehreen Jabbar’s film, the cast includes Adeel Husain, Hareem Farooq, Sanam Saeed, Ali Kazmi, Tooba Siddiqui, Atiqa Odho, Shaz Khan, Musa along with many others.

Watch the teaser here:

Top 6 Reasons Why Shopaholics Find Ocean Mall an Attractive Destination

Karachi city has been bustling with shopping malls lately. And why not? Being the biggest and busiest city of Pakistan, we, Karachiites certainly need some recreational activities (read: shopping ) and nothing seems better than a mall for this purpose where everything is available under the same roof.

Are You #GameReady to #TasteTheGlory with Lay’s Pakistan?

Lay’s Pakistan has been creating buzz with its out-of-the-box campaigns for quite a while now. From #CleanandGreenPakistan, #PlantAPack #LaysTrashformers, #LaysLightsUpKhi to #TastetheGlory and #GameReady featuring the legends of cricket and football naming Waseem Akram and Messi (#AkramAndMessi), Lay’s has been successfully ruling the digital and conventional media for its uniqueness. The latest activity from the brand focuses on its association with UEFA Champion’s League, which is a first of its kind (as far as I remember).

A Roundup of #FPW16 – Day 3

The stage of Fashion Pakistan Week 2016 has acted as a great platform for budding and established designers and fashionistas to showcase their passion for fashion. We have witnessed this enough on  Day 1  and Day 2 of #FPW16. To be honest, Day 2 was a little better  than the other days in terms of the creativity shown by our designers. Moving on to the Day 3, the following brands and designers were to showcase their collections:

A Roundup of #FPW16: Day 2

After the happening Day 1 of #FPW16, it was time for the day 2. We got to know about the line up just before the show which was comparatively well-organized and got more and more interesting as it inched towards the finale. To me, it was the most fashionable day of all three days.

Icon now available in The House of Aphrodite in Lahore

[Karachi: 12^th April, 2016] Hira Tareen, the face behind ICON Clothing Karachi is branching out her brand in Lahore which is now available in The House of Aphrodite at 30 C/1 Gulberg 3.

RB’s Pilot Project Promises Huge Breakthrough In Reducing the Incidence of Diarrhoea

Sargodha, April 12, 2016: Reckitt Benckiser Pakistan (RB), manufacturer of Dettol, has announced its long-term commitment to fighting diarrhoea and improving health and hygiene practices in Pakistan during a press briefing held at Dhori village in Sargodha district. The announcement was made by Patricia O’Hayer, Global Head of External Communications and Affairs during her visit to Pakistan to evaluate the progress of the pilot project.

A Roundup of #FPW16: Day 1

The tenth edition of Fashion Pakistan Week (FPW) happened from 7^th – 9^th of April, 2016 in Karachi. The three-day fashion show was filled with a lot of mystery because no one knew till the end about the designers and fashion brands who were taking part in the show. While this might enthrall many people, many spectators seemed not-so-happy about it as they had to wait a lot to witness the collection of their favorite designers. This does not end here, the clouds of chaos and delays also kept surrounding the ramp in all three days.

Lay’s Lights Up Karachi With Its New Out of Home Branding

When it comes to amazing campaigns and creative OOH advertising, there is one name that pops up in my mind – i.e. Lay’s Pakistan. And why not? If I look back at the recent campaigns the brand has come up with such as #LaysLegends, #CleanAndGreen #CricketCrunch, its association with UEFA Champion’s League, choosing Messi and Wasim Akram as its brand ambassadors and now installation of this giant creative football stadium at The Palm, Karachi, the brand has never ceased to amaze me.

Aamir Sohail Join Hands with Jubilee Life for ICC World Twenty20

The former captain and legendary cricketer, Aamir Sohail is the new ambassador for Jubilee Life Insurance Company for ICC World Twenty20. The campaign primarily focuses on digital media and is named as‘For the love of the game’.

Lay’s Trashformers Transformed Karachi Beach

Recently Lay’s Pakistan has been very active with its corporate social responsibility campaigns. The latest campaign that talks about the love for Pakistan featuring Wasim Akram tells us how empty Lay’s packs can be used to grow plants for a clean and green Pakistan. The second part of the campaign focuses on a beach activity in Karachi in which some youngsters took part in cleaning activity and used the recyclable trash for holding trash. The main objective of the campaign is to motivate consumers to enjoy the little joys of life while having their favorite chips.

Lay’s Promotes a #CleanAndGreen Pakistan with #PlantAPack Campaign

Lay’s Pakistan has been making news for quite a while now. First off, they came up with a mesmerizing campaign featuring #AkramAndMessi (Waseem Akram and Messi) which made the audience applaud the wonderful combination of the duo and now the latest bumper of Wasim Akram where he is promoting a CSR message of making Pakistan clean and green.

Sounds interesting, right? It indeed is. It has been a while, I have seen some brand with a good and constructive message. The objective of this campaign is to convince people to use the packs of #Lay’s and plant a tree. Wondering how is it possible? It is very simple. Just turn the empty pack of the chips inside out and fill it with soil. Now sow seeds in it and tada!! You have contributed your part in making a eco-friendly environment.

#Lays #YogurtAndHerb Comes Up With #CleanAndGreen Message!

Recently #Lays Pakistan released a TVC featuring two legends Wasim Akram and Messi for the launch of its new flavor #YogurtAndHerb. The finest players from the worlds of Cricket and Football received a huge response from the fans across Pakistan and worldwide.

Shaping Davos 2016 – World Economic Forum Annual Meeting.

 

Curator Global Shapers Islamabad Hub, Javeria Masood jointly in collaboration with the Ministry of Planning, Development and Reforms, Pakistan, organized a dialogue of thinkers and doers of Pakistan that are actively shaping our communities. The event facilitated a productive discourse between varied stakeholders of our city, to collectively comprehend, imagine and strategically envision and design the future.

Cinepax Cinemas Website Launch

 

 

[Karachi: 15^th January 2016] With recent successful campaigns, such as Spectacular Holidays and a trip to Prague. Cinepax ups the ante and takes it to a whole new level with the launch of their new and improved website, www.cinepax.com, giving online purchase a whole new meaning for movie watchers across Pakistan.

#BigThickSmiles at Karachi Eat this weekend

Karachi, Friday, 22^nd January 2016: This weekend, at Karachi’s largest food festival, the third annual Karachi Eat being held at Frere Hall, Big Thick Burgerz (BTB) is introducing a campaign to help spread smiles to the entire city. They claim that for every 10 burgers sold at the festival, 1 will be served to a hungry street child.

#AkramAndMessi feature in Lay’s Pakistan’s latest TVC!

Yes, this has happened already. The two legends were seen side by side each other in the new amazing TVC released by Lay’s Pakistan.  The legends in their own respective fields i.e. Cricket and Football have sparked the interests of aficionados from both the games. No wonder the internet was abuzz with the pre-hype and hype of the ad even before it was released. #YogurtAndHerb flavor is introduced in the same ad.

#HouseOfZunn launches #EssenceCollection2

The famous clothing brand, House Of Zunn launched its Essence Collection 2 on 21^st November, 2015. The collection’s announcement was made online by the brand by sharing some Behind the Scenes (BTS) from the shoot of this campaign.

2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 3,200 times in 2015. If it were a cable car, it would take about 53 trips to carry that many people.

Click here to see the complete report.

Mobilink Talks About #AaRahaHaiX

So, I logged in on Twitter yesterday and the only thing I saw there was that everybody was talking about their X-es, strange, right? I was shocked too. Then I started reading the tweets on this hashtag “#AaRahaHaiX” and got to know that something exciting is coming up in the telco sector. Now guess which company is going to launch this new product, the rumor has it that it is Mobilink.

Avail 40% Discount on Pizza Hut, Burger King and TGIF in December

December brings with itself a lot of excitement. The celebration of Christmas, New Year and DISCOUNTS! Yes, this time around the big news is that not only clothing and lifestyle brands are offering off, some giant food chains such as Pizza Hut, Burger King and TGIF are also offering flat 40% off on the entire bill during the whole month of December.

Fashion Pakistan Week Winter Festive ‘15

Fashion Pakistan Week (FPW) celebrated the Winter season with a lot of renowned designers who showcased their best collections on the ramp. The fashion show had colors, designs, music and a bit of drama – hence, a complete package. Since the wedding season has already started, many designers chose to present their bridal collections. While some of the designers failed to impress the audience, others completely rocked the show. Here are the ones that I liked the most at the FPW ‘15.

Al-Zohaib Textile to launch their Winter Collection nationwide on Nov 27th

[Karachi: 26 November, 2015] Al-Zohaib Textile, one of the leading textile companies in Pakistan, will be simultaneously launching their much awaited Winter Collection, titled #WintryBreeze, in leading stores all across Pakistan, and will also be available for purchase via the #AlZohaib e-store, from 27^th November 2015.

iShopping.pk Introduces Online Shopping Bonanza ‘Friday Bazaar’

KARACHI: iShopping.pk is all set to start its very unique and interesting sale called ‘Friday Bazaar’. The concept of FridayBazaar is actually derived from Bachat Bazaars which are largely seen in Pakistan. Huge discounts will be provided to the online shoppers. Those who are interested in online shopping would definitely be inclined to get the maximum benefit from this FridayBazaar.

Garnier continues to captivate audiences in Pakistan

Karachi November 23, 2015: The Freestyle linchpin Sean Garnier continues to dazzle audiences across Pakistan with his breath-taking skills and trickery that have rightfully put him at the top of the world in his sport.

Make Your Bond Moments Perfect With Gillette

Being a fan of suspense and thriller movies, I have always been into James-Bond-type movies. So, this November 6^th, I happened to attend the Pakistan-wide premiere of James Bond’s 24^th series, which was held at Ocean Mall, Karachi. The star-studded premiere was hosted by the dashing Hasan Ahmed and was attended by Sunita Marshal, Nadia Hussain, Humayun Saeed, Deepak Perwani, Zhalay Sarhadi and many other renowned socialites and, of course, bloggers.

Sean Garnier Glitz in Pakistan

Freestyle living legend to visit Pakistan soon

Karachi, November 12, 2015: After inspiring millions of freestylers across the globe with his unique style, world’s greatest freestyler and Red Bull Street Style Champion (2008) ‘Séan Garnier’ is all set to showcase his extraordinary skills in Pakistan. One of freestyle football’s most original and creative talents, Séan Garnier’s tour is aimed at exploring and understanding the local freestyle community of Pakistan that has been growing in numbers over the years. Hailing from France, Garnier has ‘WOWED’ audiences from around the world with his unique set of freestyle skills. Starting from the 17^th of November Séan Garnier will travel to four cities; namely Lahore, Karachi, Islamabad and Peshawar.

Cheeto’s Kung Fu – Where Fun Begins!

Guess what? The dose of fun is back in Pakistan with Chester – the popular Cheeto’s mascot that has been spreading excitement with his mischievous acts everywhere!

The question is how Chester going to do all this? Hmm… well, this time around, he has introduced an interesting kind of Kung Fu fighting. The fight is featured for the first time in Pakistan in a recent television commercial of Cheeto’s Pakistan, which was released just last week. Needless to say with this enthralling performance, the mascot and the TVC have already garnered a lot of attention from the audience which mostly comprises of children.

Regular Yet Stylish Hair Ideas for Summer

The last thing I would be worried about on a hot, scorching summer day is spending a lot of time styling my hair. On such days, I want to get rid of this part as soon as possible and hence, look for quick and easy hairstyles. Thanks to a friend who told me about a couple of life-saving hairdos that I am absolutely enjoying and, considering how tough of a job it is, I would like to share these with my beautiful readers  as well so that they do not have to go  through the same torture I went through!

So, here goes the amazing regular but stylish hairdo list for summer

Mughal Inspired Bridal Collection by Darwaiz

Darwaiz is one of those brands who have kept the tradition alive. Its collections are an emblem of class and sophistication and have a touch of royalty and modernism at the same time. This is exactly what Darwaiz’s new collection Four Maharanis of Mughal era is all about. This truly unique bridal collection is inspired by Mughal Design Art and includes the following ranges:

Gulabo Flagship Store Opens at Dolmen Mall Clifton

[Karachi: October 5, 2015]: #Gulabo, the clothing and accessories retail brand by Maheen Khan, has opened the doors of their much awaited flagship store in Dolmen Mall Clifton.

Nestle Pakistan Creates Awareness about the First 1,000 Days of a Child’s Life

Children are a gift of God. No doubt they need to be handled with care all the time – from the moment they are born to the age they enter adulthood. However, the most crucial phase is right after the birth till they are two years old. This is the time when children start learning the most. This is the time when they are growing and need a healthy lifestyle that can make the foundation of a happy and balanced life later on. Since there is a lack of awareness in our society about what diet should be given or not to these children, Nestle Pakistan decided to take an initiative and embarked on a mission to let mothers know about the ‘Start Healthy, Stay Healthy’ campaign.

Add One More Yummy Day To Your Calendar!

Yes, you read it right. I am talking about another delicious Food Day that is going to be added to this year’s calendar. It is the second edition of Khausa Day which is going to happen on 3^rd & 4^th October, 2015 and is organized by easybazar.pk .

5 Beauty Hacks That Can Save Your Life

Life is busy. Each of us is fighting a war against time. It is like too much to be done in too less time, right? At the same time, you have to look after yourself as well. Being a woman, you have to do hair to look good, make up to look perfect and what not? Sounds tough, eh? But what if I told there are some quick beauty tips to help you get ready in minutes instead of hours, and that too effortlessly? Yes, it is possible.

A #CupofFreedom That Outshone All Other Campaigns This Independence Day!

When it comes to advertising and creativity, sky is the limit. This idiom stands true for Tapal Danedar which did something outstanding this Independence Day to outshine all other campaigns designed especially for this day. While every brand was trying to outdo others, Tapal Danedar’s billboard grabbed the attention of Karachiites with its backlit billboard at Two Swords (Do Talwar), which is one of the highest traffic areas in town.

Maybelline New York Master Drama Khol Liner – Review

Ultra Black – Ultra Noir

You know what is the most important thing to get a perfect catty look? A perfect khol pencil that is easy to use and stays for a longer period of time. Needless to say I have tried a number of eyeliners and khol pencils in this quest. However, no one would do the magic until I found this gem – Maybelline New York Master Drama Khol Liner.

The Season of Fashion Is Finally Here With Telenor Fashion Pakistan Week!

Ask me how many seasons are there in Pakistan and I will tell you there are five; namely Spring, Summer, Autumn, Winter and Fashion. Yes, though we follow fashion throughout the year, we enthusiastically celebrate it in this season. Extending the tradition of enriching our lives with the most stylish and captivating happenings from the world of fashion, this year too Fashion Pakistan Week (FPW) is going to organize a star-studded event starting from March 31^st, 2015 in Karachi. The event, which is a huge platform for designers to impress the audience with their jaw-dropping designs, will last for three days.

The Value of One Facebook ‘Like’ For Your Business

 

Use the power of this influential media to garner huge audience of customers to boost your sales

There was a time when every business had to use unique marketing tools to get noticed. The time has changed now. Today, irrespective of what tactics and strategies you are implementing, your presence on social media is considered to be a must. Your consumers expect you to be there. They want to show their friends that they use your brand. It is a kind of privilege for them – especially if you are a leader in your sector. Therefore, your absence there might upset your audience and this is what you never want to happen.